Not that a few won’t end up atop Rock Bottom at the end of the night anyway but it’s nice to know that, for the first time in, like, forever, there will be a party at the Chicago ad:tech…
What do you do when you find yourself in a room full of the people that imagineered your childhood? You lose all social poise and most of your moxie — not on purpose, but inevitably. That’s what it felt…
What do you do when you find yourself in a room full of the people that imagineered your childhood? You lose all social poise and most of your moxie — not on purpose, but inevitably. That’s what it felt…
What do you do when you find yourself in a room full of people that practically imagineered your childhood? You lose all social poise and most of your moxie — not on purpose, but inevitably. That’s what it felt…
After the behavioral targeting panel, we sat quietly for “Sink or Swim: The Best and Worst of Social Media Marketing.” The discussion revolved around social media campaigns that the panelists thought were “sinkers” and “swimmers.” Each concluded by presenting one…
OMMA Social went down at the Yale Club all of yesterday. I arrived around 2:50 or so, in time to catch part of “Behavioral Targeting: How to Connect with the Right People in Social Media.” Here’s a taste of what…
There’s nothing new here, and no high bar to clear, but I like the Cubs and this is a well done ad (from Fallon).
MINNEAPOLIS (AdAge.com) — Prime-time programmers, with months to go before the new season, are alternating between the summer staples of repeats and reality. So are viewers. Especially Monday night, as two networks (CBS and Fox) airing reruns essentially split with two (ABC and NBC) running reality.
CHICAGO (AdAge.com) — A successful marketing pitch by Tyson Foods has been quashed by legal challenges from its competition, creating a precedent that will make it tough for rivals to make similar claims in the future.
NEW YORK (AdAge.com) — The biggest boon for advertisers in Google's new media-planning tool: insight into the Long Tail sites that don't currently show up in Nielsen or ComScore's panel-based web measurement and planning services. That's according to a media planner who beta-tested Ad Planner, a Google tool that was revealed today at an Advertising Research Foundation conference in New York.
DETROIT (AdAge.com) — Kia Motors America has decided that trying to sell cars is no laughing matter. The brand responsible for some of the most outrageous TV commercials in the automotive category has taken a more serious tone after the unexpected departure earlier this year of Ian Beavis.
Most agencies knew that the Gallo Winery was, in those days, very demanding and those that worked with the winery had their hands full. Agencies prepared expensive pitches and had strong opinions about how these new wines should be marketed. One by one, large agencies made a stand on how best to position and sell Gallo varietals. Hal Riney had a different idea on how to pitch this business.
NEW YORK (AdAge.com) — Citing a "very public transformation" in which it and the health care industry is "looking to adapt the way we do our business," pharmaceutical giant Pfizer, which spent some $1.2 billion in marketing last year, is undertaking a major agency review that will encompass creative, PR, digital and possibly even more disciplines.
NEW YORK (AdAge.com) — A racy viral ad created for J.C. Penney that took home a prestigious award from the Cannes Lions International Advertising Festival last week has been blasted by the client and ordered removed from circulation, with the retailer livid that the spot — which gives the impression J.C. Penney condones teen sex — was produced without its consent.
The Commercial Closet Association is releasing its nominees for this year's Commercial Closet Images in Advertising Awards, which will be held on July 28. I went to the show a couple years ago and had a blast — it was a) short and b) extremely irreverent (insult comics are great for taking the deadening self-importance out of a room full of creatives and marketers).
For those who bill by the hour, timesheets are the bane of their existence. While the Anomaly and Crispin dudes work out a new industry compensation model, for now agency folks are doomed to continue tracking their time. Considering this is a profession filled with creative types, it stands to reason there are some tardy people. Avenue A/Razorfish is going all Hester Prynne 2.0 on them. Its HR department in New York has set up a flat-screen TV that flashes offenders’ photos with a message that reads, for example, “I haven’t done my timesheet in 3 weeks.†An agency rep said the tactic is paying off, with some more diligence on the part of the offenders.
—Posted by Brian Morrissey
No one needs to know what you did last night.
Advertising Agency: DDB Berlin, Germany
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Copywriters: Ricardo Wolff, Marian Goetz
Art Directors: Gabriel Mattar, Johannes Hicks
Illustrator: Craig Zuckerman
Account Supervisors: Marie-Louise Jakob, Silke Lagodny
Chief Creative Officer: Amir Kassaei;
Planner: David Kamp
No one needs to know what you did last night.
Advertising Agency: DDB Berlin, Germany
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Copywriters: Ricardo Wolff, Marian Goetz
Art Directors: Gabriel Mattar, Johannes Hicks
Illustrator: Craig Zuckerman
Account Supervisors: Marie-Louise Jakob, Silke Lagodny
Chief Creative Officer: Amir Kassaei;
Planner: David Kamp
Gaming now in-store.
Advertising Agency: Volcano, Johannesburg, South Africa
Creative Director: Glenn Jeffery
Art Directors / Copywriters: Jade Manning, Francois Boshoff
Retoucher: Paul Vermeulen
Published: February 2008
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
