A cold-filtered killer.
Advertising Agency: Euro RSCG Chicago, USA
Creative Directors: Steffan Postaer, Blake Ebel, William Mericle
Art Director / Illustrator: Simon Kao
Copywriter: Tim White
Published: May 2008
LONDON – Guinness and Bushmills, two of Diageo’s leading drinks brands, have signed up as commercial partners for next year’s British & Irish Lions Tour of South Africa.
LONDON – ITV has confirmed that Piers Morgan, the former Daily Mirror editor, has signed an exclusive two-year deal with the channel, reported to be worth £2m.
LONDON – EHS Brann has won the direct marketing part of the government’s £75m anti-obesity drive after a four-way pitch.
Advertising Agency: DDB Amsterdam, The Netherlands
Art Director: Ruben Sonneveld
Copywriter: Robert van der Lans
Illustrator: Joris Blomjous
Published: May 2008
SHANGHAI – Indian airline Jet Airways has appointed digital shop OneXeno China to handle the search engine optimisation of its simplified Chinese website.
MUMBAI – Japanese ad giant Dentsu has bolstered its digital presence in India after agreeing a joint venture deal with Mumbai-based Connecturf India.
Advertising Agency: Draftfcb Johannesburg, South Africa
Creative directors: Rob Mclennan, Adam wittert
Art directors/Copywriters: Olivia Tesson, Lawrence Katz
Illustrators: David Jackson, Olivia Tesson
Published: May 2008
Advertising Agency: Draftfcb Johannesburg, South Africa
Creative directors: Rob Mclennan, Adam wittert
Art directors/Copywriters: Olivia Tesson, Lawrence Katz
Illustrators: David Jackson, Olivia Tesson
Published: May 2008
Advertising Agency: Draftfcb Johannesburg, South Africa
Creative directors: Rob Mclennan, Adam wittert
Art directors/Copywriters: Olivia Tesson, Lawrence Katz
Illustrators: David Jackson, Olivia Tesson
Published: May 2008
John in Human Resources is going to send you to a seminar in pain.
The 2008 Corporate Roll. It’s on.
Advertising Agency: 3 Advertising, Albuquerque, USA
Creative Director: Sam Maclay
Art Director: Tim McGrath
Copywriter: Sam Maclay
Photographer: Asger Carlsen
Published: April 2008
Gary in Sales is going to name you, then shame you.
The 2008 Corporate Roll. It’s on.
Advertising Agency: 3 Advertising, Albuquerque, USA
Creative Director: Sam Maclay
Art Director: Tim McGrath
Copywriter: Sam Maclay
Photographer: Asger Carlsen
Published: April 2008
Diane from Accounting is going to school you and fool you.
The 2008 Corporate Roll. It’s on.
Advertising Agency: 3 Advertising, Albuquerque, USA
Creative Director: Sam Maclay
Art Director: Tim McGrath
Copywriter: Sam Maclay
Photographer: Asger Carlsen
Published: April 2008
HONG KONG – The iPhone will make its debut in Hong Kong and Macau this summer after Hutchison Telecommunications agreed a deal with Apple.
SOUTHEAST ASIA – Online marketing group dgm is launching an affiliate marketing network across Hong Kong and Southeast Asia.
Core Facts
Blyk, the new mobile network for 16-24 year olds funded by advertising, today launches its new media site as a comprehensive online information domain for advertisers and agencies – constantly updated with insights and case studies.
Go to http://media.blyk.co.uk/ for an explanation of Blyk as a youth media channel that works; insight into Blyk’s 16-24 year old member base; and how to start and maintain a Blyk campaign. Also, view tried and tested campaign results from brands including Penguin, COI, L’Oreal, Boots and Brylcreem.
HONG KONG – The South China Morning Post will revamp its SCMP.com homepage in an effort to increase traffic to its non-subscription content.
Ever see that puppet show Thunderbirds? Revel quietly while Brains, its token geek, rocks out to Rhythm is a Dancer for Drench bottled water. Tagline: “Brains perform best when they’re hydrated.”
SEOUL – Fast food providers are facing the challenge of redesigning their marketing strategy in Korea, following a governmental decision to block TV commercials for food products deemed to be unhealthy from time slots popular with children.
BANGKOK – Shera, an artificial wood brand, has appointed Leo Burnett Bangkok as its marketing partner as the company looks to expand domestically and across the region.
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