Honda CBR600 Tenkate Racing. Since seven years at the first place in World Supersport Championship.
Advertising Agency: LS&Partners, Rome, Italy
Creative Director: Luisa Scarlata
Art Director: Simone Santese
Copywriter: Daniele Papa
Illustrator: Alexandre Auriol
Published: January 2008
(TrendHunter.com) Forget about light bulbs and brace yourself for exciting interior decor designs. After the recent breakthrough of light-emitting wallpaper, we have the world’s first active light-emitting glass by Saazs.
Saaz uses planilum technology to create this innovative glass which can be incorporated into sh…
(TrendHunter.com) This Super Gallery showcases shoes that are more than just fashions statements. While some may still look stylish, each has a purpose beyond protecting the foot and looking chic. Some have high tech functionality, others are socially conscious and some are even used to spread messages. The cluster f…
CHICAGO (AdAge.com) — It's still early, but so far Burger King looks like a superhero in the summer tie-in category. The fast-feeder, coming off a wildly successful promotion of "Iron Man," is making a big push behind "Indiana Jones and the Kingdom of the Crystal Skull," which opens today.
In case anyone’s looking for a job.
(TrendHunter.com) McDonald’s Japan has started an innovative new Contactless Coupon loyalty and payment program that has been under development for nearly a year. The program started with 175 stores and will expand gradually to all of Japan’s 3,800 stores by 2009.
The mechanism utilizes Felica RFID technology fou…
When J.C.R. Licklider, Tim Berners-Lee, Al Gore and Mahir sat down together to build the internet a few years back, they envisioned many enlightening possibilities for their creation. Shoetube was almost certainly not one of them.
With more networks ready to launch their summer offerings, Ad Age TV Editor Brian Steinberg casts a critical eye on some of TV's new and continuing series to help marketers determine which may be the best showcases for their ads and products. This week, we look at two new celebrity-reality shows on E!, featuring Dina Lohan and Denise Richards.
Sometimes public relations professionals send things a bit early in the game so as to favor you with a scoop of sorts.
LONDON – Abbott Mead Vickers BBDO has hired Adam Chiappe and Matt Saunby from TBWA\London.
LONDON – An industry committee is to review the web measurement standards for the UK’s national newspaper websites, after rival publishers questioned Telegraph.co.uk’s dramatic rise in users over the past two months.
Oink Ink Radio needs entries for its 11th annual Dead Radio contest.
“Part of the Midwestern psyche is you do the work and that should speak for itself.” -Michael Hart
In its latest issue Creativity profiles mono, an agency in Minneapolis that is partly owned by Canadian holding company MDC.
mono is the creation of Michael Hart, 40, and his creative partner Chris Lange, 36—both Minneapolis natives who have spent most of their careers there— and managing partner James Scott.
I bring this shop to your attention because I like the way Hart talks.
“We don’t subscribe to the model that the world’s blown up and everything that used to be doesn’t work anymore and you have to reinvent the whole agency model. We’re in a state of evolution here. We’re just at the beginning of change. We’ve got to have a lot more arrows in our quiver, and we’ve got to be able to use them all equally well. To not be great at TV is just as bad as not being great at something else, and there are plenty of agencies that don’t know how to do TV. That’s a problem, too.”
Herman Miller, the Michigan-based furniture designer and manufacturer which makes chairs for 90% of the agencies in America, recently named mono agency of record.
LOS ANGELES (AdAge.com) — Truth might be stranger than fiction, but in Hollywood these days, fiction's idea of the truth can seem pretty strange, too. What, exactly, is a "true" event to a film studio? And what does it mean when a movie sells itself as having been "inspired" by one?
The proof of an agency's greatness is only found on a global scale. Granted, my little agency may never gain the consistent spotlight of a behemoth, but its work can be as relevant to the industry. If we do our job, our work should occasionally get the spotlight. If it doesn't, we have no one to blame but ourselves.
LONDON – The Department of Health is on the hunt for a digital agency to create a campaign to raise awareness of the new cervical cancer vaccine.
LONDON – Lexus has called a review of its direct marketing account in a move that could put an end to the car brand’s six-year relationship with Partners Andrews Aldridge.
LONDON – The advertising and motor industries are going into battle against European Union plans to order big cigarette-style warnings on car ads.
LONDON – Fallon has won the £5 million Cheestrings account after a pitch against undisclosed agencies. The pitch was handled by the AAR.
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