May
30
May
30
Arnold, MPG Win Carnival’s $75 Million Ad Account
Posted in: Uncategorized
May
30
We Can Do Better Than Spam. Can’t We?
Posted in: UncategorizedScott Karp of Publishing 2.0 always has thought provoking content to share, which makes him one of the best bloggers I know of.
In a recent post, he states that “most online advertising creates NO value for consumers.” I’m not sure many other forms of advertising create value for consumers either, but I digress.
Consider this: What is the most successful type of advertising online advertising that convinces people to buy something they weren’t in the market to buy?
Email spam.
Spam is probably the most inefficient form of advertising every created, and it creates more hate and loathing among consumers than the worst 30 second TV ad ever created.
But it works. With millions of emails sent at virtually no cost, a 0.001% response rate can still be highly profitable.
May
30
Toys ‘R’ Us Parts With Hill Holliday
Posted in: Uncategorized
NEW YORK (AdAge.com) — A year after Hill Holliday picked up broadcast creative duties on the $98 million Toys "R" Us advertising account, the agency and toy retailer are parting ways.
May
30
Anchor trashes Rachael Ray, panic ensues
Posted in: Uncategorized
Not that I’d expect the strictest adherence to journalistic standards from Fox’s Good Day New York, but it’s still sad to watch an anchor backpedal after unknowingly ripping a sponsor’s ad. To be fair, the guy was actually ripping the ubiquitous Rachael Ray more than Dunkin’ Donuts. But then his co-host warns him, “Dunkin’ Donuts is one of our sponsors.†What follows is an awkward and entrancing bit of live television. Watch the video over on Gawker.
—Posted by David Griner
May
30
Baskin Strays From Herd, Asks Brand Marketers to Rethink Strategy
Posted in: Uncategorized
Jonathan Salem Baskin's "Branding Only Works on Cattle" is the anti-"Hidden Persuaders." A book that not only raises serious questions about many of the methods used by today's marketers, but actually argues that branding as most people think of it is bullshit and that its proponents couldn't get us to tie our shoelaces, much less reprogram our subconscious to buy their stuff.
May
30
50 Cent and MTV Do a Trump
Posted in: Uncategorized
May
30
That Wii Fit Video? Hot But Not A Nintendo Marketing Effort
Posted in: Uncategorized
So a guy films his girlfriend wearing nothing but a t-shirt and underwear tantalizingly gyrating her hips while playing Wii Fit and, poof, instant YouTube stardom.
May
30
Unicef: Steeler
Posted in: Uncategorized
Advertising Agency: Serviceplan, Hamburg, Germany
Via: addict
May
30
Unicef: Thunder White
Posted in: Uncategorized
Advertising Agency: Serviceplan, Hamburg, Germany
Via: addict
May
30
Unicef: Marbleman
Posted in: Uncategorized
Advertising Agency: Serviceplan, Hamburg, Germany
Via: addict
May
30
Passing of TV Legends Highlights Today’s Lack of Them
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — Harvey Korman passed away last night at 81, just days after Dick Martin died at 84. Both of their shows helped define their times, and their networks. Perhaps the best way to honor their legacy would be to revive their art form, which is nearly nonexistent on network prime time today.
May
30
Extra Liquid Blast: Donut
Posted in: Uncategorized
Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Senior Art Directors / Senior Copywriters: NT & Alex
May
30
Extra Liquid Blast: Cookie
Posted in: Uncategorized
Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Senior Art Directors / Senior Copywriters: NT & Alex
May
30
Extra Liquid Blast: Banana
Posted in: Uncategorized
Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Senior Art Directors / Senior Copywriters: NT & Alex
May
30
Bushnell: A million bucks for a Bigfoot.
Posted in: Uncategorized
Bushnell makes all kinds of yummy optics and cool electronic gadgets. From binocs, to laser range finders to GPS units to scopes to trail cameras. You know what a trail camera is don’t you? You attach it to a tree somewhere deep in the forest and it waits patiently until it senses movement. Then it clicks off a few frames. The idea is to photograph nature without all that human intervention stuff. Sometimes the results are pretty interesting. Like the photo of the raccoon who decided to take a ride on the back of the boar.
Now comes the report that Bushnell seems to be preparing to offer a cool million to the first person who can capture indisputable proof of the Sasquatch with one of their trail cameras. As noted, the Sasquatch is an advertising favorite and probably deserves a spot here.
In any case, a tip of the hat to our friends at Bushnell. The promotion is coming soon. The buzz is starting now.
May
30
Land Rover: Pen drive
Posted in: Uncategorized
Advertising Agency: Maruri Ecuador
Creative Directors: Jose Aguilar, Andres Noboa, Mariglen López
Art Directors: Andres Noboa, Mariglen López
Copywriter: Gastón Fernández
Photographer: Francisco Santander
Published: April 2008
May
30
Sharon Stoned, Donuts Dunked, Whites Whacked, Coors Coursed
Posted in: Uncategorized
New York’s tourist campaign has been dubbed too white and misrepresentative of the ethnic make up of the city.
May
30
Nissan Tiida: Illusion, 1
Posted in: Uncategorized
Nissan Tiida. Up to 16.8km per liter.
Shift_the future. Nissan
Advertising Agency: Lew Lara\TBWA, Brazil
May
30
Nissan Tiida: Illusion, 3
Posted in: Uncategorized
Nissan Tiida. Up to 16.8km per liter.
Shift_the future. Nissan
Advertising Agency: Lew Lara\TBWA, Brazil
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