In celebration of Volkswagen being the official car of the San Sebastian Film Festival, DDB Barcelona created a collection of print ads inspired by the movie-making process of framing to show you how riding in a VW can make anyone look much better.
With a tag line of, “It’s all a matter of framing…
In April PRWeek reported on Discovery Communications’ PR campaign for the launch of its new TV station, Planet Green. The campaign included an eco-friendly press kit, a Web site, and video-on-demand previews of Planet Green’s new shows.
NEW YORK: Medialink’s stock price dropped to under one dollar last week, reaching its lowest price in company history.
DENVER: Recent giveaways by some restaurant and coffee shop chains used free drinks, sandwiches, and other sampling as part of their larger PR campaigns.
LONDON – The RAF Benevolent Fund has achieved a response rate of 1.6% to its supporter recruitment direct mail campaign, well in excess of its initial targets.
Good Relations has been appointed by outdoor and fishing specialist brand, Orvis, to represent its products in the UK.
Split the headache.
Advertising Agency: Impact BBDO Cairo, Egypt
Art Director / Photographer: Marco Maurice
Copywriter: Hussam Mourou
Published: January 2008
Split the headache.
Advertising Agency: Impact BBDO Cairo, Egypt
Art Director / Photographer: Marco Maurice
Copywriter: Hussam Mourou
Published: January 2008
Callegari Berville Grey, Paris reminds us that Saphir shoe polish is good for your leather shoes.
Wow, where to start with Charles Haeberle, who has taken out an ad offering $5,000 to any woman who would agree to marry him. Paid in installments. Yes, after years of searching for love in bars, churches, and on the Internet—the worst places on earth to pick up women, by the way—Charles has resorted to full-on bribery. Which isn’t so bad, really. There are people on Craigslist right now who would spend more to do much worse. But the real kicker is that Haeberle, a 39-year-old man, is looking for a woman “between the ages of 23 and 43.†Really, he can pretty much forget about women in their 20s. But that kind of romantic ambition shows that for someone who barely sounds capable of approaching a woman, Charlie’s got balls.
—Posted by David Kiefaber
Life gets harder for smokers by the day. It’s tough enough here in the U.S., where smokers are harangued to quit by people like Throat-Hole Guy, the woman with stubs for fingers, and the guy who lost a leg to smoking but still smokes anyway. In England, Saatchi London and the stop-smoking organization Quit like to needle smokers right at the point of cigarette disposal. Their vertical ashtrays show transparent images of lungs, which then appear to fill up with butts as the day wears on—adding, no doubt, to the offender’s smoky, guilty feeling. See the full image at Osocio. UPDATE: Adland has more pics.
—Posted by Tim Nudd
This PSA from director James Gartner envisions a “marketplace of good deeds” where “products” such as “literacy for Moroccan Girls,” “violence counseling for victims in Ghana” and “rescue one Nepalese girl from servitude” can literally be bought from shelves in a warehouse. The spot promotes social education and donations site GlobalGiving. Imagine the positive PR that Wal-Mart, Sears or some other giant retailer could drum up by stocking similar boxes among their giant plasma-screen TV sets and auto parts—and actually making donations in the name of customers who indicated a willingness to buy. C’mon, Smiley Face, be a sport. You can always write it off.
—Posted by David Gianatasio
Tramontina. The perfect knife for an imperfect world.
Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Regis Montagna
Art Director: Mauricio Oliveira
Copywriter: Claudia Mainardi
Photographer: Claudio Menghetti
Published: March 2008
Tramontina. The perfect knife for an imperfect world.
Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Regis Montagna
Art Director: Mauricio Oliveira
Copywriter: Claudia Mainardi
Photographer: Claudio Menghetti
Published: March 2008
Tramontina. The perfect knife for an imperfect world.
Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Regis Montagna
Art Director: Mauricio Oliveira
Copywriter: Claudia Mainardi
Photographer: Claudio Menghetti
Published: March 2008
Advertising Agency: H – Paris, France
Creative Director: Eric Galmard
Art Director: AnneLaure Guiffès
Copywriter: Lilian Moine
Published: May 2008
Advertising Agency: age. comunicações, Brazil
Creative Directors: Carlos Domingos, Paulo Pretti
Art Director: Henrique Mattos
Copywriter: João Vereza
Photographer: Mauricio Nahas
Published: May 2008
Advertising Agency: TIF Comunicação, Curitiba, Brazil
Creative Directors: Thiago Biazetto, Fhabyo Matesick
Art Director: Waldemar Segundo
Copywriter: Luiz Destri
Released: July 2007
Waitrose is rolling out a campaign intended to help customers organise the ‘perfect summer picnic’. The supermarket will use a direct push to drive traffic to the site waitrose.com/perfectpicnic, which features a ‘picnic generator’ that enables users to create a personalised shopping list.
SHANGHAI – Puma is due to launch its first China campaign at the end of the month, designed by McCann boutique outfit Can Create and with media duties handled by Puma’s global partner ZenithOptimedia.
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