Citroen sticks with Teutonic theme for C5 Tourer campaign
Posted in: UncategorizedLONDON – Citroen is sticking with its controversial ‘Unmistakably German, made in France’ strategy for the launch of the C5 Tourer.
LONDON – Citroen is sticking with its controversial ‘Unmistakably German, made in France’ strategy for the launch of the C5 Tourer.
LONDON – The Royal Marsden has hired direct agency Partners Andrews Aldridge to raise money to build and equip a new children’s and young adults cancer care unit.
LONDON – Ocean Outdoor has sold a stake in the company to private equity outfit Smedvig Capital in a £5.5m deal that the outdoor operator claims will help fund the acquisition of new sites.
Presenting the ThinkPad X300. The lightest, thinnest ThinkPad ever.
Advertising Agency: Ogilvy, Bangalore, India
Creative Directors: Rod Vallis, Gautam Dev
Art Director: Jeyananth Velusamy
Copywriter: Melvin Jacob John
Published: April 2008
LONDON – The Financial Times has promoted David Pilling to Asia editor, replacing Victor Mallet who has been made Madrid bureau chief.
The crime and mystery magazine.
Advertising Agency: Grey Milano, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Stefano Fantini
Photographer: Francesco Nencini
Copywriter: Francesca Andriani
Via: bestadsontv
The crime and mystery magazine.
Advertising Agency: Grey Milano, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Stefano Fantini
Photographer: Francesco Nencini
Copywriter: Francesca Andriani
Via: bestadsontv
LONDON – Sky has been banned by the Advertising Standards Authority (ASA) from using a national press ad for its Sky Talk service.
Stuart Elliott points to Coors Light’s efforts to reach beer drinkers on Facebook, MySpace and YouTube.
When it comes to the new media, “Everyone, particularly in offline businesses like ours, is still in a very experimental phase,†Andy England, chief marketing officer at Coors Brewing, said. “We, along with our agencies, are trying to learn what works best and expand on those ideas.â€
For instance, “if you put a viral video out there,†Mr. England said, like the “perfect pour†clips posted on YouTube, “How long should it be? How branded should it be?â€
Here are some other questions for England and his team…
How shaky should the camera be? How many plants (a.k.a. actors) should appear in the video. How much time do the creatives on our account spend on YouTube?
LONDON – South Korean car marque Hyundai has appointed Andrew Cullis as UK marketing director.
LONDON – Jon Williams, Grey London’s recently appointed chief creative officer, has hired Syed Naqvi to the newly created position of head of delivery.