Feed your bunny. Dona Benta carrot cake.
Advertising Agency: Lew´Lara/TBWA, São Paulo, Brazil
Creative Directors: Victor Sant´anna, Felipe Luchi, Manir Fadel, Braulio Kuwabara
Art Director: Filipe Cuvero
Copywriter: Roberto Kilciauskas
Photographer: Rogerio Miranda
Published: January 2008
Feed your bunny. Dona Benta carrot cake.
Advertising Agency: Lew´Lara/TBWA, São Paulo, Brazil
Creative Directors: Victor Sant´anna, Felipe Luchi, Manir Fadel, Braulio Kuwabara
Art Director: Filipe Cuvero
Copywriter: Roberto Kilciauskas
Photographer: Rogerio Miranda
Published: January 2008
$15 a bottle. And believe us, it sells.
Advertising Agency: Lew´Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino
Art Director: Renato Lopes
Copywriter: João Braga
Photographer: Rogerio Miranda
Published: September 2007
LONDON – Unilever is preparing to sell its Bertolli olive oil business after posting a 34% increase in pre-tax profits following the success of similar disposals.
We’ve got it, but it’s over.
Advertising Agency: Lew´Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino
Art Director: Renato Lopes
Copywriter: João Braga
Photographer: Rogerio Miranda
Published: September 2007
1 am. And the kids at home waiting for dad to finish his beer.
Advertising Agency: Lew´Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino
Art Director: Renato Lopes
Copywriter: João Braga
Photographer: Rogerio Miranda
Published: September 2007
LONDON – Virgin Media’s chief executive Neil Berkett has said he has been talking to his BSkyB counterpart, Jeremy Darroch, about bringing Sky channels back to Virgin more than a year after they were yanked, depriving viewers of hit shows ‘Battlestar Galactica’ and ‘Lost’.
GLOBAL – Mainardo de Nardis (pictured), the worldwide chief executive of Aegis Media, has abruptly left the company after two years running the network.
Reuters reportsindie music for beer launches
The national campaign for Bud Light Lime will feature the music of multigenre performer Santogold. A remix of her song “Lights Out,” as well as the ringtone, will be released online next week at budlightlime.com.
In addition, a CD sampler, with up to 18 tracks, will be released in June to tastemakers and music blogs. Tentatively titled “Bud Light Lime + Fader Presents,” it will feature existing music from such indie labels as Downtown Records.
Disclaimer: I’m a huge fan of Santogold. Here’s some lovely to listen to (inside)
LONDON – The government’s attempt to tackle the UK’s binge drinking culture with new health warnings and unit labelling on all alcoholic drinks is unlikely to succeed, according to research by Mintel.
SRI LANKA – Sri Lanka Telecom has launched a digital campaign to promote its broadband service.
HONG KONG – Online adspend in Hong Kong reached HK$172m (US$22m) in the first quarter of 2008, according to Nielsen Online.
In a bizarre and probably ill-conceived move, melding 1970s kitsch with 2000s mobile social media, Carvel’s Fudgie the Whale will “now interact with consumers if they text his name to a mobile number, as part of an Arctic Summer Sweepstakes,†according to Brandweek. Fudgie already has a Facebook and MySpace presence. I’m tempted to see who he’s friended. Probably Carvel stablemate Cookie Puss. (CP came from outer space. I learned that in this old ad. Maybe Star Wars was big at the time.) And here’s another fave of yore—Cookie O’Puss, hands down the most culturally offensive frozen dessert of all time. I think he was also briefly an MP from Ulster. Before he melted.
—Posted by David Gianatasio
HONG KONG – Nike Hong Kong has confirmed that McCann Erickson Guangming Hong Kong will take over its creative business in Hong Kong on 8 May, following a two-round presentation against decade-old incumbent JWT during a one-month pitch (Media, 6 May).
It’s really not worth going into how insane this Korean bidet commercial is, because how could it have turned out any other way? That part of the world often looks at everyday objects with abstract craziness; of course they’d be completely freaked out by something as legitimately odd as a bidet. It is worth mentioning, though, that riding a water spout like the ones shown is probably uncomfortable in real life. Via Spare Room.
—Posted by David Kiefaber
He’s done nothing. He’s just showing Amnesty’s phone number.
Discriminating is not human. Denounce it.
Advertising Agency: McCann Erickson Portugal
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Art Director: André Lopes
Copywriter: Emerson Braga
Photographer: Gonçalo Almeida
He’s done nothing. He’s just showing Amnesty’s phone number.
Discriminating is not human. Denounce it.
Advertising Agency: McCann Erickson Portugal
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Art Director: André Lopes
Copywriter: Emerson Braga
Photographer: Gonçalo Almeida
He’s done nothing. He’s just showing Amnesty’s phone number.
Discriminating is not human. Denounce it.
Advertising Agency: McCann Erickson Portugal
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Art Director: André Lopes
Copywriter: Emerson Braga
Photographer: Gonçalo Almeida
KUALA LUMPUR – AirAsia has split its US$6 million regional media account between Carat and Omnicom Media Group, the incumbent.
TAIPEI – DDB Taiwan has scooped Absolut Vodka’s national creative account, following a pitch against Ogilvy Action and Grey G2.
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