May
15
How to Plan Media in a Non-Linear World
Posted in: Uncategorized
It's 2008. Wake up. Drink some Patron and lets start thinking rational: How do we harness our non-linear world?
May
15
Senior Superheroes – Aging Comics by Donald Soffritti (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Italian cartoonist Donald Soffritti, known for drawing characters like Padre Tony and the Super Zeroes, has found a pet hobby. He visualizes the popular superheroes of today in their senior years.
After all, even Wonder Woman has to age, just as Batman and the others do… well, except for the pha…
May
15
Until the philosophy which hold one race superior and another inferior is finally and permanently discredited and abandoned…
Posted in: Uncategorized
May
15
Crude Imagery for Awareness – Blood of Earth on Your Mouth (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Going for a variation of “having the blood of someone on your hand,†this new campaign for Brita water filtration pitchers and Nalgene refillable bottles warns us that we are murdering our planet and that we have its blood (oil) on our mouths…
The ads depict people with unpleasant-looking cr…
May
15
Guerrilla Fairytale Campaigns – Rapunzel for Pantene
Posted in: UncategorizedA fun guerrilla campaign to promote Pantene Anti-Breakage Shampoo has just been deployed in Toronto, Canada.
The campaign uses enormous braids a la Rapunzel that dangle from buildings, complete with a dummy of a man climbing them. The obvious nod to the well-known fairytale is used to demonstrate…
May
15
Breath Name Tags – SMINT: Hello, My Name is…
Posted in: UncategorizedHow about approaching someone cute you’d like to get closer to and introducing yourself with, “Hello, my name is Onion”? I would say, you would be one lonely person. That is the witty approach of this new SMINT breath mints campaign that uses “Hello, my name is..” party tags to reflect what your bre…
May
15
Advertising With Fairytales – Puss in Boots for Saniterpen
Posted in: UncategorizedThe fascination with fairytales continues, as ad agencies continue to come back to well-known classic characters. This add, featuring Puss in Boots, is for Saniterpen, a pet odor remover.
It features a realistic image of a cat in an old fashioned European home, removing his boots and knee high so…
May
15
Flatazor Prestige Senior: Frisbee
Posted in: Uncategorized
For your old buddy.
Advertising Agency: TBWA-MAP, Paris, France
Creative Directors: Sebastien Vacherot, Manoelle van der Vaeren
Art Director: Stephane Lecoq
Copywriter: Alban Penicaut
Photographer: Edouard Boutinaud
May
15
Butter Sticks – Grease Sticks for Toast
Posted in: Uncategorized
(TrendHunter.com) The glue stick butter applicator is just the right combination of functionality and silliness. I’m not sure that this idea is a commercial reality, but I can definitely see the potential.
One can’t help but look at this picture and think, “Why not?” It may not be worth a thousand words, but def…
May
15
WWF: James
Posted in: Uncategorized
James Woodburn saves the planet, by watering after 6pm.
Be the hero.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008
May
15
WWF: Iris
Posted in: Uncategorized
Iris Jenkins saves the planet, by switching off lights.
Be the hero.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008
May
15
Virtual Girlfriends – INBED: Never Sleep Alone
Posted in: Uncategorized
(TrendHunter.com) Consumed with his graduate school program and motivated by a loneliness I can totally identify with, New York University student Drew Burrows showcased INBED, an “infrared-sensitive” light projected virtual girlfriend, at NYU’s Interactive Telecommunications Program Spring Show at Tisch School of th…
May
15
WWF: Jeremy
Posted in: Uncategorized
Jeremy Fortuin saves the planet, by turning his TV off standby.
Be the hero.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008
May
15
WWF: Lungisa
Posted in: Uncategorized
Lungisa Madike saves the planet, by showering, not bathing.
Be the hero.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008
May
15
WWF: Candice
Posted in: Uncategorized
Candice Serfontein saves the planet, by shopping with reusable bags.
Be the hero.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
Published: May 2008
May
15
Fallon’s Gorilla scoops black pencil in D&AD awards
Posted in: UncategorizedLONDON – Fallon triumphed in tonight’s D&AD awards with its Gorilla spot for Cadbury’s picking up one of six black pencils.
May
15
D&AD full results table
Posted in: UncategorizedHere are the full results from tonight’s D&AD awards, which took place at London’s Royal Festival Hall.
May
15
Cabot wood stain: Bowling ball
Posted in: Uncategorized
Make wood tough.
Advertising Agency: Euro RSCG Chicago, USA
Creative Directors: Steffan Postaer, Blake Ebel
Art Director: Simon Kao
Copywriter: Tim White
Illustrator / Photographer: Giannini
Published: May 2008
May
15
Cabot wood stain: Battering ram
Posted in: Uncategorized
Make wood tough.
Advertising Agency: Euro RSCG Chicago, USA
Creative Directors: Steffan Postaer, Blake Ebel
Art Director: Simon Kao
Copywriter: Tim White
Illustrator / Photographer: Giannini
Published: May 2008
May
15
Cabot wood stain: Woodpecker
Posted in: Uncategorized
Make wood tough.
Advertising Agency: Euro RSCG Chicago, USA
Creative Directors: Steffan Postaer, Blake Ebel
Art Director: Simon Kao
Copywriter: Tim White
Illustrator: Giannini
Photographer: Jupiter Images
Published: May 2008
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