Saatchi Indonesia launches activation arm

JAKARTA – Saatchi & Saatchi Indonesia has launched Saatchi Connect, a consumer activation unit.

Pirate Bay cop hired by Warner

Interesting. Sydsvenskan reports that the police officer Jim Keyzer in charge of the investigation against the Pirate bay got a job at Warner just a two and a half months after the investigation closed. Now the entire investigation, which took more than a year and a half to do, might have to be redone. If the police officer was talking to Warner Bros about a possible job there while doing the investigation the whole case may be tainted since Warner Bros is one of the plaintiffs in the case. Sydsvenskan called Keyzer to confirm his new employer which Keyzer commented “Yes this is correct” but declined to comment any further.

Pirate Bay’s response today:

read more

McCann appoints ex-Carlsberg UK marketer to run MRM Thailand

BANGKOK – McCann WorldGroup has appointed former Carlsberg UK marketer Thany Sakornsinthu as managing director of Momentum Thailand following the departure of Vijja Vajaranant.

Olympics advertisers strike integrated marketing deal with TVB

HONG KONG – TVB has struck “beyond airtime” integrated marketing deals with seven brand owners in a move designed to boost their visibility during the 2008 Beijing Olympics.

SsangYong Motor appoints DDB in Korea

SEOUL – LEE DDB has been selected to handle SsangYong Motor Company’s US$26 million domestic creative brief, beating incumbent Oricom, LG agency Silver Bullet, and Cheil Worldwide.

Courts reviews regional marketing, plots inhouse advertising unit

SINGAPORE – Singaporean retailing giant Courts has initiated a region-wide review of its marketing activities, and is understood to be setting up an in-house advertising unit in Singapore, a move that will see the S$18 million (US$$11.8 million) account shift from Leo Burnett.

Hong Kong Tourism picks Grey after six-agency pitch

HONG KONG – After a five-month, six-agency pitch, the Hong Kong Tourism Board has selected Grey to handle its HK$331 million (US$42 million) global advertising business.

Dragon Boat Festival: Wings

Dragon Boat Festival: Wings

Is the Dragon In You?
This July. Manulife Dragon Boat Festival

Advertising Agency: Trampoline, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard
Photographer: Dan Callis
Published: February 2008

Dragon Boat Festival: Fire

Dragon Boat Festival: Fire

Is the Dragon In You?
This July. Manulife Dragon Boat Festival

Advertising Agency: Trampoline, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard
Photographer: Dan Callis
Published: February 2008

Dragon Boat Festival: Legs

Dragon Boat Festival: Legs

Is the Dragon In You?
This July. Manulife Dragon Boat Festival

Advertising Agency: Trampoline, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard
Photographer: Dan Callis
Published: February 2008

Your30.com.au: Eat Well Be Active, School

Your30.com.au: Eat Well Be Active, School

Advertising Agency: Gallery Group, Austrialia
Creative Directors: Phil Nobay
Post Production Co: The Post Lounge
Editor: Paul Travers
Compositer: Steve Tedman
Animation: Matt Dye
Sound Design: James Starnes
Director: Grey Rogers
Production Co: Accomplice

Your30.com.au: Eat Well Be Active, Pool

Your30.com.au: Eat Well Be Active, Pool

Advertising Agency: Gallery Group, Austrialia
Creative Directors: Phil Nobay
Post Production Co: The Post Lounge
Editor: Paul Travers
Compositer: Steve Tedman
Animation: Matt Dye
Sound Design: James Starnes
Director: Grey Rogers
Production Co: Accomplice

Your30.com.au: Eat Well Be Active, Office

Your30.com.au: Eat Well Be Active, Office

Advertising Agency: Gallery Group, Austrialia
Creative Directors: Phil Nobay
Post Production Co: The Post Lounge
Editor: Paul Travers
Compositer: Steve Tedman
Animation: Matt Dye
Sound Design: James Starnes
Director: Grey Rogers
Production Co: Accomplice

Your30.com.au: Eat Well Be Active, Bike

Your30.com.au: Eat Well Be Active, Bike

Advertising Agency: Gallery Group, Austrialia
Creative Directors: Phil Nobay
Post Production Co: The Post Lounge
Editor: Paul Travers
Compositer: Steve Tedman
Animation: Matt Dye
Sound Design: James Starnes
Director: Grey Rogers
Production Co: Accomplice

Brand names that don’t export well.

We’ve been discussing brand names that don’t export well on adlist this week. Some things can have names that people in other countries may misunderstand. It all began with this can:
spotted dick
To which I exclaimed “personally I’m simply horrified that it comes in a can and is microwavable.” but UK adlisters assured me that it’s actually pretty decent. American and other adlisters meanwhile, were rolling on the floor laughing.

The UK does have a few of these not possible or US export food gems, such as:

read more

Coca Cola launches torch relay Facebook widget

HONG KONG – Coca-Cola has launched a Facebook application that allows users to track the Olympic torch via Google Maps and participate in Olympic-themed games.

Digital wins first gold at Spikes

BALI – A campaign by Japan’s Hakuhodo has become the first piece of digital work to win a gold Spike.

New Time Out Hong Kong hosts viral video campaign

HONG KONG – New listings magazine Time Out Hong Kong will conduct a viral video campaign on YouTube and on a mock site in preparation for its launch.

Thank You For Not Sucking

McKee Wallwork Cleveland is a small agency in New Mexico, but it’s steadily growing. I first saw their work last year when Bart Cleveland gave a lecture at Adcenter. They do some fun work and according to Brian Feeney, art director at the shop, they are a great place to work. Bart Cleveland is an interesting guy. He read from an 80 year old “advertising bible.” I don’t really know exactly how old it was, but it looked like it was written before the existence of television. The point is; much of the information is still relevant today. Bart is also a contributor to Adage’s Small Agency Diary.

Here’s a campaign they did for the New Mexico Department of Health, Tobacco Use Prevention and Control (TUPAC) program.

Links for 2008-04-17 [del.icio.us]