Saatchi Indonesia launches activation arm
Posted in: UncategorizedJAKARTA – Saatchi & Saatchi Indonesia has launched Saatchi Connect, a consumer activation unit.
JAKARTA – Saatchi & Saatchi Indonesia has launched Saatchi Connect, a consumer activation unit.
Interesting. Sydsvenskan reports that the police officer Jim Keyzer in charge of the investigation against the Pirate bay got a job at Warner just a two and a half months after the investigation closed. Now the entire investigation, which took more than a year and a half to do, might have to be redone. If the police officer was talking to Warner Bros about a possible job there while doing the investigation the whole case may be tainted since Warner Bros is one of the plaintiffs in the case. Sydsvenskan called Keyzer to confirm his new employer which Keyzer commented “Yes this is correct” but declined to comment any further.
BANGKOK – McCann WorldGroup has appointed former Carlsberg UK marketer Thany Sakornsinthu as managing director of Momentum Thailand following the departure of Vijja Vajaranant.
HONG KONG – TVB has struck “beyond airtime†integrated marketing deals with seven brand owners in a move designed to boost their visibility during the 2008 Beijing Olympics.
SEOUL – LEE DDB has been selected to handle SsangYong Motor Company’s US$26 million domestic creative brief, beating incumbent Oricom, LG agency Silver Bullet, and Cheil Worldwide.
SINGAPORE – Singaporean retailing giant Courts has initiated a region-wide review of its marketing activities, and is understood to be setting up an in-house advertising unit in Singapore, a move that will see the S$18 million (US$$11.8 million) account shift from Leo Burnett.
HONG KONG – After a five-month, six-agency pitch, the Hong Kong Tourism Board has selected Grey to handle its HK$331 million (US$42 million) global advertising business.
Is the Dragon In You?
This July. Manulife Dragon Boat Festival
Advertising Agency: Trampoline, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard
Photographer: Dan Callis
Published: February 2008
Is the Dragon In You?
This July. Manulife Dragon Boat Festival
Advertising Agency: Trampoline, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard
Photographer: Dan Callis
Published: February 2008
Is the Dragon In You?
This July. Manulife Dragon Boat Festival
Advertising Agency: Trampoline, Canada
Creative Director / Copywriter: Brad Dykema
Art Director: Mike Leard
Photographer: Dan Callis
Published: February 2008
We’ve been discussing brand names that don’t export well on adlist this week. Some things can have names that people in other countries may misunderstand. It all began with this can:
To which I exclaimed “personally I’m simply horrified that it comes in a can and is microwavable.” but UK adlisters assured me that it’s actually pretty decent. American and other adlisters meanwhile, were rolling on the floor laughing.
The UK does have a few of these not possible or US export food gems, such as:
HONG KONG – Coca-Cola has launched a Facebook application that allows users to track the Olympic torch via Google Maps and participate in Olympic-themed games.
BALI – A campaign by Japan’s Hakuhodo has become the first piece of digital work to win a gold Spike.
HONG KONG – New listings magazine Time Out Hong Kong will conduct a viral video campaign on YouTube and on a mock site in preparation for its launch.
McKee Wallwork Cleveland is a small agency in New Mexico, but it’s steadily growing. I first saw their work last year when Bart Cleveland gave a lecture at Adcenter. They do some fun work and according to Brian Feeney, art director at the shop, they are a great place to work. Bart Cleveland is an interesting guy. He read from an 80 year old “advertising bible.” I don’t really know exactly how old it was, but it looked like it was written before the existence of television. The point is; much of the information is still relevant today. Bart is also a contributor to Adage’s Small Agency Diary.
Here’s a campaign they did for the New Mexico Department of Health, Tobacco Use Prevention and Control (TUPAC) program.