(TrendHunter.com) This is a very cute ad from Davivienda Bank from Colombia which seeks to encourage money transfers abroad. I like the use they make of the head coverings. Hats are an important element in many cultures, serving both practical and social purposes. I enjoy the way Davivienda tries to capture the count…
(TrendHunter.com) The Discovery Channel has released their promotional Earth Day video called “I Love the World.” The promo includes a mosaic of its different shows all coming together for this sing along. The song is great and real catchy, it’s hard not to burst in and join in on the fun !!!
LONDON – MySpace has launched an ad platform, Community Builder, that gives advertisers more control over their presence on the social networking site, allowing them to build, maintain and customise brand profiles.
Beautiful portrait, and that’s all I have to say about that. If you can’t see what’s going on, click on the image for the art director-size to drool over. 😉
Client: Save The Children Romania
Agency :Saatchi&Saatchi Bucharest
(TrendHunter.com) This season, fairies have been a reoccuring fashion theme. Prada had their fantasy campaign for the fairy bag, and now fashion lines like Nightcap Clothing have produced apparel and accessories to help transform you into a sprite yourself.
One of the easiest ways is to throw on a flowly dress, whi…
LONDON – Fashion brand French Connection has signed a year-long deal to sponsor the V&A’s monthly event, V&A Friday Late.
Toho Co. – owners of many rubber-suited characters including Godzilla – are suing Subway for copyright infrigement after a Godzilla-ish character appeared in the sandwich maker’s latest spot. I would try to write a funny joke here, but TMZ.com already wrote them all.Check out their funny story and a link to the actual lawsuit here.
THIS JUST IN: Reports out of the “where are they now file” are indicating that members of Blue Oyster Cult are straight freaking out right about now!
(Ahh, persistence. There was one joke left.)
LONDON – Environmental protesters dressed as orang-utans are staging demonstrations against Unilever to highlight the destruction of the Indonesian rainforest.
Writing on his blog, Deep Focus’ Ian Schafer was surprised at commentary given to Advertising Age from other advertising executives who have basically written off MySpace.
According to The New York Times marketers are looking increasingly to ad networks, which sell display advertising across groups of Web sites. Some networks offer targeted advertising; others, called vertical ad networks, include sites that focus on one subject, like travel or sports.
Imran Khan, an Internet analyst at JPMorgan Chase, estimates the top 20 ad networks earned $2 billion in 2007, or 14 percent of the $21.1 billion display market.
The reasons ad networks are thriving are price and improved technology. Ad networks charge much lower cost per thousand ads served (known as CPMs), as low as $4 on an ad network with some targeting, compared with $40 and up for some ads on premium sites like MSN or Yahoo.
LONDON – Media sales company Media Icon has been appointed to handle UK ad sales for Clubland TV, a new dance music TV channel.
If you thought you could tell time, try using one of these unique watches from Tokyoflash Japan. How the heck do you tell the time on it? The watch goes for 14,900 yen or roughly $145 US bucks. This particular brand watch is the Shinshoku design, which consists of a stainless steel band and looks like it was attacked by a hole puncher. Twenty-nine brightly colored LEDs light up to somehow tell you the time. According to the makers, 12 red LEDs tell you the hour, 3 green LEDs indicate increments of 15 minutes, and 14 yellow LEDs indicate single minutes. Confused yet? Don’t worry; it comes with directions.
According to the co founders of Cereality, David Roth and Rick Bacher, Cereality is a “Home for Cereal away from home.”
Cereality is the first outlet that sells nothing but cereal. Cereality Cereal Bar & Cafe, which opened its first sit-down cafe Wednesday on the University of Pennsylvania campus…
LONDON – Construction equipment company Caterpillar has sold its market research and customer analytics arm to Indian IT services company Satyam Computer Services for $60m (£30.2m).
LONDON – BT Vision will launch NBC Universal-operated VoD movie service PictureBox on 5 May, beefing up its on-demand offering with a selection of 28 films.
LONDON – Arsenal Football Club has appointed digital agency Rippleffect to re-launch its official website as part of a four-year partnership.
It’s called Knish and if you want one, you have to place your order 48 hours in advance. You also have to pay $12,000 – IN CASH! So what is a Knish? It is “Osetra, Sevruga and Beluga caviars, white alba truffles, 24k edible gold leaf, lobster, Kobe tartar, a Kobe burger, a Kobe hot dog, an ostrich e…
It’s called Knish and if you want one, you have to place your order 48 hours in advance. You also have to pay $12,000 – IN CASH! So what is a Knish? It is “Osetra, Sevruga and Beluga caviars, white alba truffles, 24k edible gold leaf, lobster, Kobe tartar, a Kobe burger, a Kobe hot dog, an ostrich e…
Smaller agencies need to have access to smart people and smart research. Whether it's just the basics of someone actively scanning current marketing writings, magazines, books and blogs and making sense of it all for us, or a more robust option that includes the aforementioned research resources.
The most informative session I attended at ad:tech was the Tactical SEO Workshop — which isn’t really saying much.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
