CHICAGO (AdAge.com) — Stanley Hainsworth, VP-global creative at Starbucks, has left to start his own agency, Tether. The Seattle-based company will focus on branding, advertising and digital work.
Google has come up with a brilliant outdoor guerrilla campaign for Google Video using see-through billboards. The message is that Google Video gives you a realistic experience, as if you are seeing real people and scenes right in-front of you.
The see-through billboards, which were installed in Ger…
(TrendHunter.com) After bringing us the awesome LINC eco-friendly smart phone concept, the Greener Grass follows it with a versatile electronic reader design for collaborative environments.
Papyrus is an inexpensive, student oriented e-reader that is specially designed with collaboration in mind. The ultra-portable…
(TrendHunter.com) We’ve seen wallpaper that emits lights before, but it wasn’t as captivating as the OLED wallpaper by General Electric! This opens up a whole new level of modern design, and by the looks of it, these stick on lights wouldn’t be restricted to the walls, but could be applied to any flat surface, like a…
(TrendHunter.com) One of my favorite designers, Karim Rashid, has designed a unique, out-of-this world interior for the Vesna youth store in Moscow.
The Egyptian designer created artistic shelves, customised wallpaper, racks, and counters with round curves and bright colours to house the over 45,000 items for sale …
(TrendHunter.com) In Japan, Hello Kitty will be the new model for Christian Dior. This is no joke. The white anime cat with pod-like features has been chosen to showcase the latest John Galliano-designed collection.
It will be featured in a spread in Japanese Vogue which hits news stands April 26. In the issue, an …
Green Chic is a new book that covers how you can start Saving the Earth in Style. Christie Matheson writes in a fun way, without any hint of preaching. It’s a delicious read, from recycled cover to cover.
Matheson doesn’t advise you to take extreme measures like taking speedy, cold showers or dres…
(TrendHunter.com) Google has come up with a brilliant outdoor guerrilla campaign for Google Video using see-through billboards. The message is that Google Video gives you a realistic experience, as if you are seeing real people and scenes right in-front of you.
The see-through billboards, which were installed in Ger…
Thanks to the two of the latest spots from ESPN (courtesy of Wieden & Kennedy) and the Cleveland Indians (courtesy of Brokaw), Yanks fans nationwide get to relive the horror that was last year’s infamous “Bug Game.†This is the game where my boys (eh hem, the Yanks) lost their cool due to excessive bugs on the field during an away game against the Indians. But hey, ESPN and the Indians have it right. Everything is part of the game – from the fans to the team and all the way to annoying critters. Bravo to making me hate and love baseball, all at the same time.Â
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Technorati Tags: advertising, tv, sports, New York Yankees, Cleveland Indians, ESPN, Baseball Tonight, baseball
Apparently, as this ad would have us believe, K-Lynn Panty 2nd skin underwear is so sheer, it’s like wearing none at all.
Hey, what’s a week in the advertising world without something from American Apparel?
(TrendHunter.com) The unique interactive art installation called “I Want You To Want Me†by Jonathan Harris and Sep Kamvar uses real data collected from Internet dating sites every few hours to “explore the search for love and self in the world of online dating.”
The installation, which was commissioned by the …
Have y’all seen this?
These spots are running a lot right now.
If you had $300 million to do an ad campaign for environmental awareness, would you put these two in a commercial? Or Newt Gingrich and Nancy Pelosi?
Only a few countries share the diversity of the U.S. — yet despite the strength of our diversity, only a handful of corporate marketers and advertisers see this as a marketing opportunity or as an asset to be tapped in targeted marketing. And even fewer corporate marketers and advertising leaders seem to know anything about Asian-Pacific Americans and the myriad of cultures, languages and ethnicities we represent. Perhaps this is why only a fraction of students are aware of these opportunities themselves.
(TrendHunter.com) For the last few years everyone has been focused on going green, but the latest buzz phrase is “going blue.” While being green conscious involves carbon footprint calculators, your blue savvy can be aided with the help of a water footprint calculator from Goblue.org.
The Canadian website is trying…
Micro-interactions are the everyday exchanges that we have with a product, brand and service. Each one, in and of itself, seems insignificant. But combined they define how we feel about a product, brand or service at a gut emotional level. In the case of Google, each time it helps us find what we are looking for, view a map, send an e-mail or connect with a friend, it deposits a positive impression in our memory banks.
Make no mistake. It's springtime in New England. Among other things, that means that the Red Sox are going to crush the Yankees, and that PJA Advertising is going to bring on some summer interns.
This Kit-Kat campaign brings a whole new twist to the famous “Have a break, have a Kit-Kat” slogan.
The print ads shows people that annoy you (wife, boss, and bully) being broken in half the same way you break your Kit-Kat bars. The message is that whenever you feel angry, depressed, or annoyed tr…
“My words are my pearls!†-Steffan Postaer
It’s refreshing to see a well known Executive Creative Director speak freely about the creative process and how fraught with humanity it is.
Coming up in the creative ranks at Leo Burnett my partner(s) and I had to compete with any number of teams looking for the same outcome: the agency’s recommendation. And then it was the client’s turn to debate and decide. This process was and is a brutal tournament. The odds are almost always against you. Even the best of us lose more than we win.
It’s a humbling journey necessarily fraught with politics.
Maybe the creative director has somehow seen his work rise to the top…again…at the expense of your work…again. It’s called cherry picking.
Maybe the client is predisposed to buying junk work and the agency, craving revenue, is obliged to give it to them. The cheesy “B†team is more than happy to provide. The copywriter has his eye on a new bass boat. The art director wants her kids in the British school. They know pleasing the client equals pleasing bonuses. Your brilliant work is left to rot behind the dead plant in your office.
My favorite culprit: the brilliant presenter who gets the nod even though her work is undeserving. Your campaign is superior but Kimmy is a better dancer. I’ve been on both sides of this one.
I’m not sure why creating ads is “necessarily fraught with politics.”
One thing I say on the job a lot is “Let’s not make this difficult.”
At its purest, making ads is hard but it never needs to be difficult. That is, it’s hard to find the perfect expression of a brand’s best attributes. But it’s difficult to put up with all the internal and client-side bullshit. The more you can quiet the noise, the better you can concentrate and consistently deliver your best work. As a creative director, I feel like it’s my job to quiet the bullshit (to the best of my ability) for the benefit of my team.
A little bit blog, a little bit news, a little bit portfolio. It’s the new Barbarian Group website.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
