It’s important to do cause-related marketing right. The best way to do it is to find a natural tie to the brand. Häagen-Dazs, with the help of Goodby Silverstein & Partners, has achieved this with their new Help The Honey Bees campaign.
For an overview of the environmental problem, see this 2007 New York Times article.
(TrendHunter.com) A virtual simulation of Guantanamo in Second Lifewas designed by Nonny de la Peña, a journalist and filmmaker and Peggy Weil, an assistant professor in the interactive-media division of the U.S.C. film school. The game is called Gone Gitmo.
De la Peña and Weil say they created the virtual tortur…
Multiple magazine covers are becoming an increasingly used marketing niche to sell more magazines by tempting readers with multiple options. However, in the case of the new issue of reFRESH magazine, it is well justified.
As a celebration of their 50th issue landmark, reFRESH magazine is treating t…
(TrendHunter.com) The perfect cutlery for nature lovers, this four-piece set is made from 100% biodegradable cassava. The set comprises cassava plates, bowls and cups plus wooden spoons, forks and knives. The crockery is re-usable if washed with care, but will disintegrate within a week if left standing in water, or …
(TrendHunter.com) The Costume Institute of the Metropolitan Museum of Art spring exhibit called Superheroes: Fashion and Fantasy kicks off on May 7th. The exhibit, spearheaded by the work of Coco Rocha, is being sponsored by Giorgio Armani and the May issue of Vogue Magazine featuring a robotic Gwyneth Paltrow will a…
And see if you can spot what’s peculiar about this logo for the UK Office of Government And Commerce.
Wired Editor Chris Anderson spoke to Jon Friedman from MarketWatch. His words have meaning for anyone directly involved with managing a brand today.
“The mission of this magazine is the same as it was in 1993 when it was founded,” he told me. “We’re NOT about technology — we’re about how technology is changing the world.”
He explained that Wired has two objectives for all of its stories: “Amaze us, and tell us something we’ve never seen before, in a way we’ve never seen before.”
Anderson bluntly shot down Wired’s reputation as the smartest magazine on the coffee table. “Being smart? That’s not in our mission,” he said. “Blowing minds is.”
In other words, stop selling me and start amazing me.
Just how can a guy be expected to concentrate on work when a giant pair of bulbous breasts hanging pendulously from an incredibly hot model suddenly spill forth from a billboard?
(TrendHunter.com) Multiple magazine covers are becoming an increasingly used marketing niche to sell more magazines by tempting readers with multiple options. However, in the case of the new issue of reFRESH magazine, it is well justified.
As a celebration of their 50th issue landmark, reFRESH magazine is treating t…
An IKEA in a downtown shopping centre in Stockholm was offering tired shoppers a 15 minute snooze at the Sovhotell (Sleep Hotel). Guests were given special pillows to suit their sleeping style along with sleeping masks and headphones, all set against a soothing faux landscape.
The inspiration for …
(TrendHunter.com) Designer Myan Duong created these sexy cigarette shaped salt and pepper shakers as an act of defiance: “They can stop you from smoking in restaurants, but they can’t stop you from ashing into your food.”
The “Flavor Country†salt and pepper shakers by allow you to carress these fake cigarettes …
Creativity recently hosted a roundtable with a bunch of creative luminaries from the ad biz.
Jan Jacobs, co-founder, Johannes Leonardo, had this to say:
Leo and I started the company because we feel it’s the most exciting time in advertising. The doyennes of advertising, the Bernbachs, the Cronins, were valued for bringing true business value to their clients. I think through the years, testing methodologies, research and all these formulaic structures have eroded our influence and have taken people away from this business that really should be in it. And I think all the current uncertainty has brought that value and respect and responsibility back to us. As a young company entering this marketplace, our role is to be brave and responsible, take clients into this world without fear. Because that’s what they pay us for. Everyone is out of their comfort zones, we are and the clients are. It doesn’t matter what discipline you are in, it’s a wonderful place to be.
FYI: “Doyen” is a person considered to be knowledgeable or uniquely skilled as a result of long experience in some field of endeavor.
Two cult brands collide in this Flickr slideshow of Lego figurines unboxing an iPhone (here’s another similar set).
(TrendHunter.com) The concept FRAME TELE from Tao Ma is both a picture frame and a phone that shows pictures of your family members or friends or your own picture continuously on the screen. When the phone rings, the frame can display a previously saved picture of whoever is calling or some pretty scenery instead. If…
The blogosphere is abuzz! But when isn't it? At any rate, bloggers and their readers want to know just what the heck was going on at Barack Obama's speech Tuesday night. It wasn't anything that Obama said. Rather, it was the three guys standing behind him, all decked out in Abercrombie & Fitch t-shirts.
Would you trust this “joker” with your brand?
According to Creativity, many big time brands do just that.
By the way, Andrew Bancroft, a copywriter at Goodby Silverstein & Partners, is a former member of of the San Francisco-based sketch comedy group, Killing My Lobster.
Undercurrent is a social interactive think tank. They help brands and agencies understand and engage with a new generation of consumers that were born digital.
It’s also where Julia Roy works.
Did I mention it’s where Julia Roy works?
(TrendHunter.com) “Excuse me, waiter. There is a cigarette in my tea.” Not quite. That cigarette IS the tea. Schnaiders has introduced tea packs and rolls to resemble cigarettes. And get this, the “filter” acts as a float to keep the tea-stick upright for stirring.
Now here’s an interesting product placement.
(TrendHunter.com) The return of retro continues to be strong in the fashion industry, and it’s exciting to see old styles make themselves available for purchase again. One of the most delicious comebacks is that of the 1970s Magazine Clutch!
They’re plastic-coated and made to look like folded magazines. There’s a go…
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