LONDON – The shadow secretary of state for transport, Norman Baker, told delegates at the IDMF today that they needed to be more proactive before something ‘horrendous’ happened to the direct marketing industry.
I have not purchased gas from Exxon since the Valdez oil spill. Yes, I’m a grudge holder.
According to the The Wall Street Journal, forces inside the oil giant are working to move the tanker in the right direction (not than anything Exxon does will ever win me back).
A majority of 300 adult members of the wealthy Rockefeller family, influential shareholders of Exxon, voted to support four shareholder resolutions at the company’s annual meeting in late May. The proposals include urging the company to create an independent chairman post, cut greenhouse-gas emissions and examine whether Exxon should take a more active role in developing sustainable energy technologies.
While most of these issues have been raised before by shareholder activists, the addition of voices from the Rockefeller family, who are well known for supporting environmental causes, adds considerable weight to the calls for change. Several members of the family will be holding a news conference Wednesday to discuss their concerns about Exxon’s direction.
(TrendHunter.com) The multi-functional Castlight suffers from an identity crisis: it wants to flaunt the new eco-friendly LED technology, but it cannot let go of the romance of candle lights.
By placing the Castlight upright on its base, you get a stylish candle holder. When you need to use the flashlight portion, s…
Once again we’re featuring Agyness Deyn, but this time it’s not about modeling, being a fashion muse, or designing her own collections. The “British Model of the Year” is trying something new again, and is attempting to make it as a singer!
Last week she was spotted at the Coachella Valley Music F…
When I was a kid in the ’80s, there was this place in the mall called Be a Star. You’d pay these people to iron your hair and give you fingerless gloves, then stand in front of a camera and sulk or dance or whatever while your favourite song played overhead.
Not that we’ve seen a ton of orchestra ads, but this spot by Euro RSCG for the Zurich Chamber Orchestra certainly seems fresh for the category. Seems the kids who want “more flags and more fun†should try classical music. Perhaps someone who reads music can tell us whether the musical notation on the roller coaster matches up with the music being played.
—Posted by Tim Nudd
Some contextual ad fun: This story, headed “Shark Kills Man off San Diego County coast” (and since changed), got really cozy with a tourism ad encouraging vacationers to get to know that sassy carnivore better.
Sorry, fans of exploding buildings, mysterious ingénues and that guy from CSI: NY, but it’s true. Scarlet isn’t a hit new TV series; it’s a new series of TVs made by LG. The worldwide teaser ad campaign used print ads, outdoor and TV spots to build buzz around a nonexistent big-budget show. Agency.com did a pretty impressive job on the project, although it looks like savvy viewers knew something was up when the “series†wasn’t attached to any one TV network. On the off chance that this news truly disappoints any fans of the undeniably smokin’ Natassia Malthe, you can still live in denial while watching YouTube clips of her fake backstage interview—or her even faker kiss with Jennifer Garner.
—Posted by David Griner
Feels italian. Wherever you are.
Lamborghini. Born in Sant’ Agata Bolognese.
We experience a Lamborghini in various places around the world – Mexico, the USA, England, etc. But from the driver’s point of view, each of the stereotypical national scenes look pretty Italian. A brand campaign which demonstrates in a surprising manner that Lamborghini is the quintessential Italian sports car manufacturer. After all, the company does have its roots in Sant’ Agata Bologna.
Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Directors: Diether Kerner, Oliver Ramm
Art Director: Sönke Schmidt
Copywriter: Daniel Hoffmann
Photographer: Arthur Mebius
Published: February 2008
Feels italian. Wherever you are.
Lamborghini. Born in Sant’ Agata Bolognese.
We experience a Lamborghini in various places around the world – Mexico, the USA, England, etc. But from the driver’s point of view, each of the stereotypical national scenes look pretty Italian. A brand campaign which demonstrates in a surprising manner that Lamborghini is the quintessential Italian sports car manufacturer. After all, the company does have its roots in Sant’ Agata Bologna.
Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Directors: Diether Kerner, Oliver Ramm
Art Director: Sönke Schmidt
Copywriter: Daniel Hoffmann
Photographer: Arthur Mebius
Published: February 2008
Feels italian. Wherever you are.
Lamborghini. Born in Sant’ Agata Bolognese.
We experience a Lamborghini in various places around the world – Mexico, the USA, England, etc. But from the driver’s point of view, each of the stereotypical national scenes look pretty Italian. A brand campaign which demonstrates in a surprising manner that Lamborghini is the quintessential Italian sports car manufacturer. After all, the company does have its roots in Sant’ Agata Bologna.
Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Directors: Diether Kerner, Oliver Ramm
Art Director: Sönke Schmidt
Copywriter: Daniel Hoffmann
Photographer: Arthur Mebius
Published: February 2008
To keep wandering eyes from noticing it has stopped being cheap and its service has gotten all gnarly, Jetblue has launched “Happy Jetting” — a campaign that encourages you to think that when you fly Jetblue, you ain’t flyin’, baby. You’re jetting.
LONDON – Hooper Galton has picked up the £5 million advertising account for the property website www.rightmove.co.uk.
Where’s your jetpack, you ask? It’s down in Austin, Texas, and it’s promoting the movie Iron Man. At a recent promotional event for the film, Eric Scott “donned a 135 lb. pack [courtesy of Jet Pack International] that runs on 90 percent hydrogen peroxide and provides 325 pounds of thrust, equal to about 800 horsepower.†And while the fuel tank is only good for about 33 seconds of flight time, who knows what tomorrow will bring (or, since Tecnologia Aeroespacial Mexicana is also working on a jetpack project, what mañana will bring). Hopefully, I’ll live long enough to see a jetpack whose flight time matches the duration of the song “Iron Man.â€
—Posted by David Kiefaber
(TrendHunter.com) Is it me, or Hello Kitty has become more ubiquitous than naked pictures of famous celebs? Sanrio of Japan has teamed with French brand Victoria Couture to create high-end clothes and accessories such as tops, purses and T-shirts.
“For customers who aren’t quite ready for this new sophisticated K…
(TrendHunter.com) Once again we’re featuring Agyness Deyn, but this time it’s not about modeling, being a fashion muse, or designing her own collections. The “British Model of the Year” is trying something new again, and is attempting to make it as a singer!
Last week she was spotted at the Coachella Valley Music F…
(TrendHunter.com) After watching a “Mr. Potatohead” commercial on TV, I got the urge to do a quick Internet search on alternative uses for potatoes. I was expecting to find some funny pictures to spam my friends’ e-mail with, but to my surprise, I found myself involved in some more serious research.
I stumbled acro…
LONDON – A BBC reality TV show which brought fashion victims face-to-face with the labourers who catered for their expensive tastes has been axed, amid fears that the participants were not fully aware of what the programme involved.
LONDON – Euro RSCG has reunited two award-winning creatives from Brazil to work across the agency’s brands as its new senior creative team.
This invitation is full of applause.
It applauds you for preferring us.
It applauds you for taking such good care of your Chevrolet.
And it’ll take care of applause for you at a spectacular play.
Advertising Agency: Rapp Collins Colombia, Bogotá, Colombia
Creative Directors: Pablo Castro, Juan David Botero
Art Directors: Maria Mercedes Cortés, Yesid Suárez
Copywriter: Carlos Jaramillo
Released: February 2008
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