Hasta La Creative!

Sorry, fans of exploding buildings, mysterious ingénues and that guy from CSI: NY, but it’s true. Scarlet isn’t a hit new TV series; it’s a new series of TVs made by LG. The worldwide teaser ad campaign used print ads, outdoor and TV spots to build buzz around a nonexistent big-budget show. Agency.com did a pretty impressive job on the project, although it looks like savvy viewers knew something was up when the “series” wasn’t attached to any one TV network. On the off chance that this news truly disappoints any fans of the undeniably smokin’ Natassia Malthe, you can still live in denial while watching YouTube clips of her fake backstage interview—or her even faker kiss with Jennifer Garner.

—Posted by David Griner