Apr
02
Apr
02
Patrick Dempsey Fragrance – Avon’s McDreamy
Posted in: Uncategorized
(TrendHunter.com) The popularity of the hit medical drama, Grey’s Anatomy, has brought about the acting comeback of Patrick Dempsey, aka McDreamy. He is supposedly working with Avon to produce a new fragrance line. Avon? Yep, his wife is Avon’s global creative color director. Who knew? Add another $5 million to the D…
Apr
02
Google Aims to Gain More Package-Goods Ads
Posted in: Uncategorized
NEW YORK (AdAge.com) — Of the $11 billion package-goods marketers spent on measured media in 2007, very little was spent online. But Google hopes to change that in 2008.
Apr
02
CMW wins Department of Health drink awareness brief
Posted in: UncategorizedLONDON – Clark McKay & Walpole has won a brief from the Department of Health to produce a direct marketing campaign to spread awareness of the dangers of binge drinking.
Apr
02
Government eyes social media as usage grows
Posted in: UncategorizedOfcom has published research showing nearly 20 per cent of UK adults use social networking sites, as the Government unveils plans to use social media to improve its communication with the general public.
Apr
02
Premier Rugby referees dress in pink for cancer charity
Posted in: UncategorizedLONDON – Breast Cancer Care have teamed up with Premier Rugby to run a charity partnership across all six Guinness Premiership rugby games on the weekend of 18-20 April.
Apr
02
Modern Chinese Architecture – Enormous Exhibition Complex
Posted in: UncategorizedWhen completed, this exhibition complex, designed by Thompson, Ventulet, Stainback and Associates, will be the largest in China. Located near the capital airport, and drawing on traditional elements like gates and gardens, the complex is linked to the river and the green belt. It includes 16 individ…
Apr
02
Teletext seeks digital shop
Posted in: UncategorizedLONDON – Teletext is looking to appoint a digital marketing agency as part of a wide-ranging strategy to expand its online presence.
Apr
02
Google Pranks – AdSense for Conversation
Posted in: Uncategorized
(TrendHunter.com) Google launched the “omega testing” of AdSense for Conversations. This new technology would allow users to make money from contextual ads that belong with the conversation in which you are currently engaged. The “unobtrusive” screen you wear above your head would work to teleport you to the place th…
Apr
02
Whiz Biz: Morning after
Posted in: Uncategorized
Copywriter: Will Edwards
Art Director: Chris McMullen
Director: Tony Potts
Editor: Joe Morris
Sound: Andrew Stevenson
Aired: April 1st 2008
Apr
02
Hollywood Success In The Script For Coveny And Baldwin
Posted in: UncategorizedMove over “Mad Men.”
There’s a new advertising agency-based TV show in town.
Variety and Gods of Advertising are both reporting that “Truth In Advertising,” a show set in Chicago and written by former Leo Burnett employees, has been greenlighted by TNT.
Steffan Postaer says, “A few years ago, one of my best friends, John Coveny left Leo Burnett -not happily I might add- to join one of his best friends, Hunt Baldwin in pursuit of a career as screenwriter in Los Angeles.
By their own admission, they were running on vapors when the proverbial big break came.”
TNT has ordered 13 episodes. Coveny and Baldwin are the head writers for the series and they are producing, as well.
Apr
02
US Wall Street Journal heading to UK
Posted in: UncategorizedLONDON – News Corporation is to launch the US edition of The Wall Street Journal in the UK.
Apr
02
Maidenform Backless Bra Too Small For Busty Adrants Interns
Posted in: Uncategorized
Just what is it about guys and bras? It’s like the subject comes up and we’re all in high school all over again, snapping the bra of the cute girl sitting next to us in social studies.
Apr
02
GPS Tagging Communities – POIfriend.com
Posted in: Uncategorized
(TrendHunter.com) POIfriend.com is a GPS tagging community based in Toronto, Canada, that aims to connect people based on interest and location.
“Most users agree that many standard POIs pre-loaded on your GPS device are either out-of-date, incorrect, missing, and not personally relevant,” the site says.
POIfriend…
Apr
02
Rechargable Outdoor Candles – LED & Silicone Mood Lighting
Posted in: Uncategorized
(TrendHunter.com) Didn’t Glade do this already? Oh sorry…these are “outdoor candles”. Well if they’re for the outdoors, why are they not 100% water proof? After a night of drinking outside I don’t want to have to remember to bring these in. Because if I do forget, there goes my $90.
These LED candles may be good f…
Apr
02
The Path to Priceless
Posted in: UncategorizedJoyce King Thomas, the chief creative officer at McCann Erickson Worldwide’s flagship agency in New York had humble beginnings in this business–an encouraging fact for those who didn’t go from Portfolio Center straight to Wieden + Kennedy.
According to Career Journal:
First Post-College Job: I was offered two. One was working for Caterpillar as a brochure writer. I did not want to move to Peoria. The other was for a recruitment advertising agency in St. Louis called Worldwide Advertising, writing help-wanted ads. The job was fairly menial in some ways. I’d have to take dictation of a help-wanted ad on the phone and then rewrite it. I also wrote the brochures and whatever other materials human resources used for recruitment. I did that for nine months.
Career Path: When I arrived (at Wells in New York in 1982), I was at the bottom of the barrel. They’d been forced to hire me by someone really senior in Dallas who had moved to New York and was running the office. But he wasn’t running the creative department, and I had to be accepted by the creative department. Someone did try to get rid of me, but I managed to not let that happen.
Apr
02
Solar Art – Solar-Powered Swarovski Rainbow Maker (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Rainbow Maker gives you all the joy of one of nature’s most beautiful miracles, but without the rain! It’s the modern day version of the prisms you played with him school. All you need is a bit of sunshine to stimulate the gadget’s solar panel, and the motor that twists the Swarovski Crystal ben…
Apr
02
Viyo Veterinary: Meow
Posted in: Uncategorized
Agency: 10 Advertising, Belgium
Accounts: Christoph Vandewiele, Barbele Walraet
Copywriter: Olaf Meuleman
Art Director: Olaf Meuleman
Retouching: KayDesign
Media: POS
Published: March 2008
Apr
02
Viyo Veterinary: Woof
Posted in: Uncategorized
Agency: 10 Advertising, Belgium
Accounts: Christoph Vandewiele, Barbele Walraet
Copywriter: Olaf Meuleman
Art Director: Olaf Meuleman
Retouching: KayDesign
Media: POS
Published: March 2008
Apr
02
In-Camera Extravaganzas – Alison Goldfrapp’s Happiness
Posted in: UncategorizedIf there’s one trend that’s been sweeping promo and ad land over the last year or so it’s in-camera extravaganzas, and no-one does them better than Colonel Blimp/Blink director Dougal Wilson, who’s latest for Alison Goldfrapp, “Happiness” is a glorious hop, skip and jump… well alright, more of a j…
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