CHICAGO (AdAge.com) — In the face of rising commodity costs and cautious consumers, most brand-name food manufacturers are continuing to increase marketing investment. Kraft and Kellogg, which both reported earnings this morning, credited advertising and marketing with the strength of the companies' respective brand portfolios. Both marketers saw profits drop and simultaneously beat analyst expectations.
(TrendHunter.com) This is the design of a sustainable, eco-friendly house shaped in the form of a bee orchid. The house, which is called The Orchid and is located in the UK, uses geothermal heating and an underground pump to create its own energy. So far so good.
The Orchid, designed by Sarah Featherstone, sits on 5…
Behold the modern library experience.
The recently renewed Library of Congress includes a bunch of exciting new interactive technologies, courtesy of Microsoft.
These exhibitions make the Library of Congress and its collections more dynamic and accessible than ever. Touch-screen kiosks with the …
(TrendHunter.com) It’s a given that most cats don’t like water, but did you know there are dogs that don’t like getting wet either? That’s why there is now a wet suit for dogs, specifically small, rodent-like ones like Chihuahas. The outfit comes complete with flippers, goggles and a tank.
Don’t be so quick to judg…
(TrendHunter.com) Kylie Minogue is known for reinventing herself to keep with the times, but her new Geisha look doesn’t exactly make her look like a modern style maven.
Then again, who are we to judge her? She’s heralded the world over for her fashion savvy, and she wouldn’t be kicking off her KylieX2008 world tou…
(TrendHunter.com) It wasn’t just women rushing to grab the “Protect The Skin You’re In” shirts. Marc Jacob’s skin cancer awareness campaign extended to men as well with a collection of “Protect Your Largest Organ” T-shirts.
Men who participated in stripping down for skin cancer awareness include Brandon Boyd, Rufus …
BATAVIA, Ohio (AdAge.com) — Procter & Gamble Co. made its numbers last quarter, and that should be no surprise. How it did so, however, is a little more interesting, with less glamorous businesses such as diapers, paper towels and coffee pulling up results dragged down by beauty.
The Vlasic stork is no Aflac duck. Still, the old ad mascot is back in a new campaign from Publicis & Hal Riney that tweaks the pickle brand’s tagline (from “That’s the best tasting pickle I ever heard†to “That’s the tastiest crunch I ever heardâ€) and features Nascar’s Kevin Harvick endorsing the product as “the champion pickle†with a crunch that gets him “fired up.†If I were a racecar driver, I’d avoid such potentially combustible wordplay. But if I were a racecar driver, I’d be kicking back in the hot tub with the trophy wife instead of writing this post. Vlasik is also holding a “Crunch Off†(it’s what it sounds like: “Crunch! Crunch!â€); a “Vlasik Stork Baby†contest (for human babies, actually); and a “Be the Vlasic Stork†competition (the .001 percent of humans who have beaks have an unfair advantage). The folks who worked all this out get an A+ for effort. Still, I can’t help but think if they stood up in their offices and looked out the window, they might see this stork perched on the ledge, shaking his head sadly and munching on a pickle. (Guess he finally got tired of hanging around outside my cube.)
—Posted by David Gianatasio
IHAVEANIDEA went all out to promote its Portfolio Night 6. They convinced DDB/Toronto to make this video, which required Bob Scarpelli to remain incredibly still throughout the production–a trying matter for any Worldwide Chief Creative Officer.
Visiting New York? How will you know where the best late night pizza place is or what museums are actually worth checking out? Ask someone that lives there!
“Just Ask The Locals” is a novel New York City tour campaign. It features about 30 celebrities familiar with the area and covers the areas of …
DETROIT (AdAge.com) — General Motors Corp. has no intention of pruning any of its eight vehicle brands in North America, even as it struggles with record gas prices and Americans' changing taste in vehicle types, Ray Young, exec VP-chief financial officer, said in a conference call today.
(TrendHunter.com) Actor Ashton Kutcher goes back to his modeling roots as the new face of Pepe Jeans in their spring/summer 2008 ad campaign.
The campaign, which was shot by David Sims, features a rocked out Ashton in an edgy style that is rather a departure from Pepe’s previous Sixties aesthetic. Canadian super …
(TrendHunter.com) Behold the modern library experience.
The recently renewed Library of Congress includes a bunch of exciting new interactive technologies, courtesy of Microsoft.
These exhibitions make the Library of Congress and its collections more dynamic and accessible than ever. Touch-screen kiosks with the …
(TrendHunter.com) Seen in the gallery is a life-sized shoe chair, the Vans Sk8 Hi Chair, which was developed and produced by Coarse Toys.
What could you possibly do with a gigantic sneaker chair like this aside from sit on top of it? And where do you put the Hi Chair anyway? Do you try to blend it in with avant-gar…
Guy Ritchie directs the latest film for Nike, starring Wenger, Fabregas, Gallas, Ronaldo and Rooney.
Advertising Agency: 72andsunny, Amsterdam, The Netherlands
Via: adgoodness
(TrendHunter.com) Hearing the aspirations of others can be really inspiring, and it’s exactly the premise behind 43things.com, a community dedicated to sharing goals and things that motivate people.
The site is open for anyone to join, giving them access to read posts as well as submit their own Life Lists. If you …
As a companion to their editorial-style print ads, Prime TV collaborated with DRAFTFCB ad agency, Auckland on a naughty outdoor billboard campaign for the British TV show Secret Diary of a Call Girl.
Just like the subtle editorial ads, the billboards seem innocent at first, showing a formally dress…
Nick Denton, Publisher of Gawker Media is worth a lot of money. He didn’t get that way from making dumb moves. Even so, he raised a few eyebrows with his recent announcement that he would part with Wonkette, GridSkipper and Idolatar.
Here’s his reasoning:
Everybody says that the internet is special; that advertising is still moving away from print and TV; and Gawker sites are still growing in traffic by about 90% a year, way faster than the web as a whole. But it would be naive to think that we can merely power through an advertising recession. We need to concentrate our energies, and the time of Chris Batty’s sales group, on the sites with the greatest potential for audience and advertising.
The dozen sites that remain represent some 97% or our 228m pageviews per month, and an even higher proportion of our growth and advertising revenue.
Idolatar was purchased by Buzznet, a music-focused web and social network.
Gridskipper is being taken over by Curbed, the network founded by Lockhart Steele, in which Gawker Media is a shareholder.
Wonkette is being spun off to its managing editor, Ken Layne.
(TrendHunter.com) This 40-inch water fountain has a speaker inside. SteroStone’s Fountain Speaker is an outdoor lawn speaker with a 250-watt, 8-inch dual voice-coil. By day, it’s a unique camouflage, but by night, you can crank on the internal lights for a hip, mood-setting ambiance.
“At night, the $600 Fountain Sp…
Come face-to-face with the top of the food chain. Book a behind the scenes tour with the lions at CalgaryZoo.com
Advertising Agency: Trigger, Calgary, Canada
Creative Director: Patrick Doyle
Art Directors: Todd Blevins, Elise Russell
Copywriter: David Delibatto
Photographer: Matt Barnes
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
