Apr
04
Schick Quattro: Tattoo, 3
Posted in: Uncategorized
The power of 4.
Advertising Agency: JWT New York, USA
Apr
04
Schick Quattro: Tattoo, 2
Posted in: Uncategorized
The power of 4.
Advertising Agency: JWT New York, USA
Apr
04
Schick Quattro: Tattoo, 1
Posted in: Uncategorized
The power of 4.
Advertising Agency: JWT New York, USA
Apr
04
Future of Virgin Atlantic in-flight beauty treatments in doubt
Posted in: UncategorizedLONDON – Virgin Atlantic could be preparing to get rid of its in-flight beauty offerings having summoned its entire crew of beauty therapists to a meeting next week.
Apr
04
Current TV in deal to air new Portishead album
Posted in: UncategorizedLONDON – Current Media, the TV network founded by former US vice-president Al Gore, has signed an exclusive content deal with Bristol band Portishead.
Apr
04
GM Europe promotes Jonathan Browning to top marketing role
Posted in: UncategorizedLONDON – General Motors Europe has appointed Jonathan Browning as vice president, global sales, service and marketing, effective 1 June.
Apr
04
Riding the Pony to success
Posted in: UncategorizedNo matter what office building you go to in America, there is a better than average chance that someone will be wearing either a polo or oxford shirt with the Ralph Lauren Polo Logo strategically embossed on the upper left side of the shirt. This logo is intended to signify a superior quality and craftsmanship that the Ralph Lauren company has spent years meticulously cultivating. The donning of “the pony†is supposed to imply that you are a discriminating consumer who has an attention to style and sophistication.
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Let me tell you the real story from the “normal guy’s†perspective. I probably own twenty of these shirts and I am the most unsophisticated gent this side of Carrot Top. I wear them because I know they will always be the same. This means I do not have to try them on, can order them online, and know they match most of my pants. And I know I am not alone. Guys are all about ease, they care very little about clothes and less about their appearance. I base this on the fact that t-shirts, ball caps, cargo pants and Casual Friday are all male intended. We started with Garanimals early in life and have never veered far from it. As a matter of fact, the pony is an animal. Why do I think Ralph Lauren knew this all along?
Apr
04
Absolut ad redraws the U.S.-Mexico border
Posted in: Uncategorized
An Absolut ad from Mexico City that shows Mexico taking over a large portion of the United States? Oh, that’s not going to go over well up here. Not at all. And sure enough, it isn’t. “Absolut-ly outrageous,†says Jim Hoft of Gateway Pundit. “Absolut-ly insulting,†adds Brian Ledbetter. (At least they’re not so enraged that they forget to pun on the Absolut name.) Rather than complain, Patrick Ishmael over at The News Bucket whips up his own altered map, on which Absolut’s homeland of Sweden gets totally hosed by Finland. UPDATE: Under pressure, Absolut has now apologized for the ad.
—Posted by Tim Nudd
Apr
04
Toyota Yaris RF: Big sound
Posted in: Uncategorized
Advertising Agency: DRAFTFCB, Johannesburg, South Africa
Creative Director: Rob McLennan
Art Director: Charles Foley
Copywriter: Mike Wilson
Illustrators: Charles Foley, Rob Frew
Published: April 2008
Apr
04
Google opens up keyword bidding
Posted in: UncategorizedLONDON – Google has announced that it will allow open keyword bidding on all terms typed into its search engine, in a controversial move that will draw criticism from agencies and advertisers.
Apr
04
Bridgestone: Wall
Posted in: Uncategorized
Advertising Agency: DaoYuan Advertising, Beijing, China
Art Director / Copywriter: xu ye
Released: March 2008
Apr
04
Sexvertising Sports Equipment – Aerobics First, Improve Your Sex Life Campaign
Posted in: UncategorizedIt seems sex is the most effective way to persuade guys to join gyms or buy sports equipment.
While the gym ads that Trend Hunter recently featured implied to men that losing weight gets them the girls they want, this Aerobics First running and ski shop ad campaign promises a better time in the sa…
Apr
04
Here is an Ad About Struggle
Posted in: Uncategorized“Soul Soldiers” is a reminder about the black guys who fought for America in Vietnam, even as they struggled against racist beliefs at home. The ad is for the Senator John Heinz History Center and it ran through ’07….
Apr
04
Zavvi launches GTA IV pre-order drive
Posted in: UncategorizedLONDON – Entertainment retailer Zavvi is offering a series of giveaways as part of a pre-order campaign for the upcoming GTA IV computer game.
Apr
04
Crayon Sculptures – Crayola Kids by Diem Chau (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) While most of us were content to scribble our crayons to nubs, or melt them, or eat them, Diem Chau looked at the Crayola Crayon and saw something to sculpt into tiny pieces of art. Ms. Chau, a Vietnam native, loves to combine media.
One of her projects was using crayons and sculptures of children…
Apr
04
Google changes rules of search game
Posted in: UncategorizedLONDON – Google has scrapped advertisers’ exclusive right to bid on key words for their own brands, opening up opportunities for rivals to “piggy-back” on competitors’ search volumes.
Apr
04
Ralph Lauren and Prada aboard Telegraph glossy
Posted in: UncategorizedLONDON – The Sunday Telegraph’s new glossy magazine ST Men launches this weekend with advertising from brands such as Ralph Lauren, Gucci and Versace.
Apr
04
Zandu Nityam Churna laxative: Dispenser
Posted in: Uncategorized
Push gently.
For relief from constipation.
Advertising Agency: Everest Brand Solutions, Mumbai, India
National Creative Director: N. Padmakumar
Creative Directors: Rupesh Kashyap, Devesh Desai
Art Director: Seema Arolkar
Copywriters: Rupesh Kashyap, N. Padmakumar, Mustfa Rangwala
Photographer: Sandip Suvarna
Released: January 2008
Apr
04
O2 unveils major repositioning and fresh strapline
Posted in: UncategorizedLONDON – O2 will introduce the strapline ‘We’re better, connected’ as part of the brand’s most significant positional shift since its launch in 2001.
Apr
04
Panado: Traffic jam
Posted in: Uncategorized
Kids get headaches too.
Advertising Agency: DRAFTFCB, Johannesburg, South Africa
Creative Directors: Rob Mclennan, Adam Wittert
Art Directors / Copywriters: Lawrence Katz, Olivia Tesson
Photographer: Michael Lewis
Published: March 2007
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