Hasta La Creative!

(TrendHunter.com) According to designer Jeremy Brown, This is [not] is a collection of work inspired by Magritte’s iconic ‘the treachery of images’ and its inscription, ‘Ceci n’est pas une pipe’ (this is not a pipe).

The function of the objects in This is [not] collection is shifted away from the ‘functional’…

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Directora: Richard Maddocks, Steve Cochran, Nick Worthington
Art Directora: Rebecca Johnson-Pond, Kimberley Ragan
Copywritera: Kimberley Ragan, Rebecca Johnson-Pond
Agency Producer: Jen Storey
Production Company: Good Oil Films
Production Company Producer: Claire Richards
Director: Miles Murphy
Sound design: Liquid Studios
DOP: Adam Clark
Animation: DMG – Lyndsay Redding
Editor: Jonathan Venz, Fiona Hayden
Aired: March 2008

(TrendHunter.com) A survey of 7,500 has found that people who buy more than three pairs of sneakers a year are 61 percent more likely to have the qualities of a modern leader. Additionally multi-sneaker buyers were 50 percent more likely to be very assertive and 47 percent more likely to be spontaneous. You heard it,…

Extreme precision.

Advertising School: Miami Ad School/ESPM, Sao Paulo, Brazil

Extreme precision.

Advertising School: Miami Ad School/ESPM, Sao Paulo, Brazil

You’ve never seen your pool so clean.

Advertising Agency: Grey Chile
Executive Creative Directors: Sergio Chauriye, “Sapo” Cerdeira
Creative Director / Art Director: Enrique Zúñiga
Copywriter: Sergio Chauriye
Photographer: Marcelo Levy

(TrendHunter.com) These funky shower curtains were designed by New Zealand designer Catherine David. She adds a touch of humor to an every day, mundane item we don’t really pay a whole of attention to. I find the curtain with the black cross a bit spooky. I think I might be a vampire…

(TrendHunter.com) I just got back from the bi-annual Erma Bombeck Writer’s Workshop at the University of Dayton, Erma’s alma mater, which was held from April 3 to 5, 2008 in Dayton, Ohio. The current trend is “clean humor,” a term that I heard many times by attendees and faculty throughout the entire three da…

Sydney hosted it’s first Red Bull Flugtag today. The even was a huge success with 50,000+ people cramming into Mrs Macquarie’s Point. 45,000 of them in front of me which meant I saw the back of a lot of people’s heads. Compared to the Sony Tropfest this on equal par but as Red Bull own this event 100% I think Red Bull got much better value for money. I think we’ll see this as a regular event.

There was a few corporate entries with Myspace, Mortein (Louie the Fly), LG, Footy Show, Dirt Magazine

Here’s a quick snapshot of the crowd. The entire area was packed with a huge mix of people young and old.

Red Bull now have this event and the Red Bull Air Race both of which encapsulate the brand really well. It also makes Coca-Cola’s sponsorship efforts (um what are they?) seem insignificant.

Music sets me free.

Advertising Agency: JWT, New Delhi, India
Art director / Copywriter / Illustrator: Rakesh Jha