(TrendHunter.com) The much anticipated fourth installment of Grand Theft Auto, due out 29th April, features non-other than fashion icon Karl Lagerfeld.
The larger than life fashion guru features as part of the game’s soundtrack, where he plays as one of the radio DJs at K109 The Studio station.
Catwalk Queen repor…
(TrendHunter.com) There’s a reason it’s called guerrilla advertising. Our senses are continuously bombarded and sometimes it takes these ads to jolt us out of our comfort zones and remind us, that compared to some people, just how good we have it.
These bins were designed by Clemenger BBDO, Melbourne, Australia for…
(TrendHunter.com) A bit like last year’s viral Gorilla commercial, I don’t see what this latest Cadbury advert has to do with chocolate. However, it is a great ad and one that everyone is talking about… although I don’t think it will be as big as the Gorilla one.
With timing sent from heaven, for the advertising p…
So this is what $300 million gets you?
(TrendHunter.com) When Bacardi wanted to reinvent the mojito, they turned to Molecular Mixologist Eben Freeman. Freeman devised a shot in which tiny orbs of mint seem to defy gravity.
He starts by blanching the mint then shocking it in an ice bath. He strains it, adds a gelatin, xantham gum and rum medly, then drop…
(TrendHunter.com) The nation switches to digital TV in February 2009 and ten months before flip the switch, tech companies and TV broadcasters are fighting over the virtual remote, each with different ideas how to use up unused airwaves. The big guys like Google Inc. and Microsoft Corp. will be launching advertising …
Nursing-Alert. The helpers need help.
Advertising Agency: RitterSlagman, Hamburg, Germany
Creative Director: Jan Ritter
Art Director: Thomas Putnings
Copywriter: Christian Kutscheid
Photographer: Sonja Tobias
Published: March 2008
Nursing-Alert. The helpers need help.
Advertising Agency: RitterSlagman, Hamburg, Germany
Creative Director: Jan Ritter
Art Director: Thomas Putnings
Copywriter: Christian Kutscheid
Photographer: Sonja Tobias
Published: March 2008
(TrendHunter.com) Not to be outdone by McDonald’s recent creative campaigns, KFC has come up with a clever arsty campaign of its own.
Revolving around its infamous “Finger Lickin’ Good” slogan, the print ads which were created by Bartle Bogle Hegarty ad agency, London utilize “finger art” drawings that represent th…
(TrendHunter.com) Toshiba unveiled a new Toshiba Satellite line of laptops with a new feature called the “Sleep and Charge”. It is almost so simple that you bang your head: why they didn’t come up with this earlier?
The feature allows you to charge your USB powered gadget while your laptop is off. You’ll realize th…
Advertising Agency: Grey Milano, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Stefano Fantini
Copywriter: Paolo Moretti
Photographer: Winkler&Noah
Published: March 2008
Sure, there are dozens of ways to judge advertising as “good,” but it’s important to remember that good advertising needs to grab the attention of the target. GSD&M|idea city certainly kept that in mind with this spot introducing the BMW V8 M3 – my auto enthusiast friends (and not advertising/creative-minded folk) have been talking a lot about it – which I’d imagine is the most important goal for BMW.
After touring Europe and visiting the BMW M factory in Munich to study the engine, idea city folks figured out how to take three of the Belgium-build V8 engines and cram cameras, lenses and lighting into ‘em. Then after filming for four 20-hour days, they captured (at 10,000 fps) what happens in a single revolution inside of the 420hp beast of an engine. Without any CGI. It’s amazing that something like that still happens. But it’s incredible, and certainly creating a bit of buzz in the auto world.
Regardless of whether or not it’s a 100% accurate representation of the engine under full running load, it’s an impressive feat in terms of cinematographic execution and in not falling back on CGI. It definitely makes a powerful statement for BMW.
(TrendHunter.com) Cupcakes are so last year; biscuits are the baked good for 2008.
The concept of Biscuiteers is very simple: choose the biscuit collection you want to send, fill in the message details and off they go after being hand-made in the kitchen. Basically, they are party rings with knobs on.
They are real…
Advertising Agency : DDB Milan, Italy
Creative Director / Copywriter: Vicky Gitto
Art Directors: Hugo gallardo, Francesco Guerrera
Photographer: Francesco Guerrera
(TrendHunter.com) Artist Dan Tague has created a social and political commentary collection entitled “Cash Rules Everything Around Me†that is currently shown at the Jonathan Ferrara Gallery in New Orleans (until 19 April, 2008). His art makes a statement about the appeal and power of money in our capitalist soci…
Your hands can clean more than you think.
A little gesture can give some relief to the planet too.
Do something.
Advertising Agency: Forchets, Italy
Art Director: Andrea Vitali
Copywriter: Guido Tarricone
Photographer: Tommaso Fiscaletti
Your hands can clean more than you think.
A little gesture can give some relief to the planet too.
Do something.
Advertising Agency: Forchets, Italy
Art Director: Andrea Vitali
Copywriter: Guido Tarricone
Photographer: Tommaso Fiscaletti
Your hands can clean more than you think.
A little gesture can give some relief to the planet too.
Do something.
Advertising Agency: Forchets, Italy
Art Director: Andrea Vitali
Copywriter: Guido Tarricone
Photographer: Tommaso Fiscaletti
Steffan Postaer has been warming up on his blog, Gods of Advertising, for the past few months.
Today he put hot iron to flesh in a post about fear.
By definition the creative process is fearless. Scared people don’t make anything well except walls and weapons. Humphry Davy and Thomas Edison did not invent the light bulb to put out a fire. They were looking forward, which is what creators do. Invention is the by-product of an open mind.
Postaer goes on to say fear destroys once it makes its way inside the agency. Which is a reality I’m sure we all know well.
Let me think…What do people in the agency business fear most?
1) That they’ll be canned
2) That they’ll be embarrassed in a meeting
3) That their peers are making more money than they are
4) That they’ve sold their souls
5) That they’ll need to continue to do so to keep the money coming in
6) That someone’s going to find out they’re a hack
7) That all the late hours and travel isn’t good for the family
8) That it’s all a waste of time and talent
9) That they coulda been a contendah
I’m sure there are more. The point is don’t sweat it.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
