Kitten Rentals – Tokyo’s Cat Cafe Calico

(TrendHunter.com) A cafe in Tokyo, called the Cat Cafe Calico, has 14 felines in residence which people can hire to play with whilst they relax over a cup of tea! Sound odd? The shop is not alone in offering this service, there are at least two other cafes offering the same thing.

It costs 2,000 yen to rent the ki…

Bon Appetit Raises Ads to New Place of Honor


NEW YORK (AdAge.com) — We wouldn't have thought there was much real estate left in magazines still untouched by advertisers, not after Mini USA appropriated the staples in Rolling Stone. But Starbucks has found some. In the May issue of Bon Appetit, Starbucks takes over the business-side masthead, asking the roll call of the magazine's executives, "What do you like best with your Starbucks coffee at home?"

Berocca: Pie

Berocca: Pie

Multivitamin supplement.

Advertising Agency: JWT, Bogota, Colombia
Creative Director: Rodrigo Torres
Art Director: Francisco Villa
Copywriter: Orlando Maranta
Illustrator: Cal

Berocca: Hot dog

Berocca: Hot dog

Multivitamin supplement.

Advertising Agency: JWT, Bogota, Colombia
Creative Director: Rodrigo Torres
Art Director: Francisco Villa
Copywriter: Orlando Maranta
Illustrator: Cal

Berocca: Pigeon

Berocca: Pigeon

Multivitamin supplement.

Advertising Agency: JWT, Bogota, Colombia
Creative Director: Rodrigo Torres
Art Director: Francisco Villa
Copywriter: Orlando Maranta
Illustrator: Cal

Berocca: Eyeglasses

Berocca: Eyeglasses

Multivitamin supplement.

Advertising Agency: JWT, Bogota, Colombia
Creative Director: Rodrigo Torres
Art Director: Francisco Villa
Copywriter: Orlando Maranta
Illustrator: Cal

Olympia Gym: Confidence

Olympia Gym: Confidence

The only thing worth losing is weight.

Advertising Agency: Rediffusion DYR, New Delhi, India
Creative Directors : Daniel Upputuru, Abhinav Pratiman
Copywriter: Bhavna Kher
Art Director / Illustrator: Arnab Ray

Olympia Gym: Hope

Olympia Gym: Hope

The only thing worth losing is weight.

Advertising Agency: Rediffusion DYR, New Delhi, India
Creative Directors : Daniel Upputuru, Abhinav Pratiman
Copywriter: Bhavna Kher
Art Director / Illustrator: Arnab Ray

Olympia Gym: Faith

Olympia Gym: Faith

The only thing worth losing is weight.

Advertising Agency: Rediffusion DYR, New Delhi, India
Creative Directors : Daniel Upputuru, Abhinav Pratiman
Copywriter: Bhavna Kher
Art Director / Illustrator: Arnab Ray

Refrigerator-Aquariums – Local River Grows Fish and Vegetables (GALLERY)

(TrendHunter.com) Local River is a concept created by French designer Mathieu Lehanneur which encompasses what dezeen.com refers to as a “domestic ‘”refrigerator-aquarium”’ that breeds freshwater fish for eating and grows vegetables at the same time.” They further state that the Local River was, “Inspired by the Lo…

Online Retailers Try New Approaches

NEW YORK (AdAge.com) — For online retailers, search and e-mail marketing continue to be the most popular tactics, though they are becoming increasingly interested in social networks and video, a new study indicates. That shift in tactics could be a risky endeavor, however.

Road Trip Ads – Ralph Wild Campaign (GALLERY)

(TrendHunter.com) Ralph Lauren has been coming up with some really creative ad campaigns, from the Rugby ones we’ve featured previously, to the recently launched Ralph Wild fragrance campaign.

The new women’s scent, which is geared at those between 15 and 25, is being hyped with a road trip theme. In additional to …

Downy: Woman, 3

Downy: Woman, 3

You feel like your clothes are not there.

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio, Coco Olivera
Art Director: Diego Rubio
Copywriter: Coco Olivera
Photographer: Nacho Ricci

Downy: Woman, 2

Downy: Woman, 2

You feel like your clothes are not there.

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio, Coco Olivera
Art Director: Diego Rubio
Copywriter: Coco Olivera
Photographer: Nacho Ricci

Downy: Woman, 1

Downy: Woman, 1

You feel like your clothes are not there.

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio, Coco Olivera
Art Director: Diego Rubio
Copywriter: Coco Olivera
Photographer: Nacho Ricci

Open Campaigns – Greenpeace Believes Even Bush is Entitled to an Opinion (GALLERY)

(TrendHunter.com) Greenpeace wants you to know that “Everyone’s entitled to an opinion” and that you can voice yours at forum.greenpeace.org.

In order to illustrate this, the campaign shows that even Bush is entitled to an opinion. Although the Bush’s opinions they show are a satirical jab at his environmental and g…

Music Bags – The Fi-Hi Bags (GALLERY)

(TrendHunter.com) These Fi-Hi bags come equipped with speakers and amplifiers and they can easily hook up to the iPod, cellphone, MP3/CD player, hand held game or multimedia device with a 3.5mm stereo mini jack. The Fi-Hi bag which was showcased at the CTIA Wireless 2008, is supported by four AA batteries that can la…

Nintendo Brain Training: Lineup

Nintendo Brain Training: Lineup

Need some?

Advertising Agency: Leo Burnett Italy
Executive Creative Directors: Enrico Dorizza, Sergio Rodriguez
Creative Director: Licia Martella
Art Director: Silvia Santarelli
Copywriter: Saverio Lotierzo
Photographer: Riccardo Bagnoli

The Shortest PR Pitch

Google “Rampenfest”. Short. To the point. (How did they get to the top of Google results? Because of the URL?)

The “Interesting BWM viral” is this movie below (the campaign started some time in February with a teaser). There are also a few satellite sites, such as this one for the town Oberpfaffelbachen. Even though the town is mythical, you can find touristy pictures of it on Flickr. See also a blog by the documentary’s maker and his YouTube profile.

An aside: gotta start hoarding accounts on popular sites so that they look “aged” by the time they are put to action.

Earlier:
How to pitch bloggers

Club Cola: Sunshine Asses

Club Cola: Sunshine Asses

Advertising Agency: Publicis, Frankfurt, Germany
Executive Creative Director: Stephan Ganser
Creative Directors: Peter Kaim, Nico Juenger
Art Director: Nico Juenger
Copywriter: Peter Kaim
Post production: Peter Dabrowski / Zerone
Photographer: Dann Tardif
Account Manager: Sven Lohwasser
Published: January 2008