Hasta La Creative!

Advertising Agency: Leo Burnett, Brasil
Creative Director: Ruy Lindenberg
Art Director: Juliana Paracencio
Copywriter: Leonardo Assad
Sound Studio: Menina

There were quite a few interesting Karlssons Klister outdoor executions in Stockholm this week – sadly the best one (possibly) was taken down before I had time to photograph it. In that execution the entire inside of an bus-poster had been removed (no lights!) so you could look straight through it and the text read “in case of emergency, break glass”, inside the glass was a single real tube of Karlssons. Having broken a heel or two chasing after a bus I found it to be highly appropriate, and possibly even useful.

Here’s one that failed though. When advertising a super glue, the glue must work. The keys on the screen might have been “ctrl” and “z” but as you can see, now there’s only Z. They used double-sided tape, same mistake as the Sydsvenskan diary billboard made.

I saw another one as I was dashing to my train, a poster stuck slanted high up on the wall between the “real” poster sites at the central station. Didn’t have time to snap a shot, but the placement was funny.

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Saatchi & Saatchi has created a viral about Chris Palmer to attract entries to its New Directors Showcase 2008.

(TrendHunter.com) It’s a simple premise really – get a black cab, get an up and coming band/artist and a video camera, drive around while they play and then post the resulting footage online. Et voila: the Black Cab Sessions.

Essentially focusing attention from bombastic impersonal stage shows, it’s all about…

LONDON – The TV shopping channel Bid TV’s new £3 million marketing campaign, created by Rees Bradley Hepburn, launches today.

(TrendHunter.com) Will Ferrell’s comedy social site Funny or Die has collaborated with the “Know More Things” foundation on a celebrity Sexual Harassment PSA featuring Heroes actress Hayden Panettiere.

Panettiere draws attention to sexual harassment at the work place. It doesn’t matter who does it, even if it’s by …

‘Sissy Sean’ shocks everyone by shooting the Wild Wadi Flow Rider!
Wild Wadi Corporate Events. A day out that’s way out.

Advertising Agency: Ogilvy One Worldwide, Dubai, UAE
Creative Director: Paddy Maclachlan
Art Director: Satyen Adhikari
Via: Chronicles of the ridiculous

The boss lets his hair down. Not that he’s got much.
Wild Wadi Corporate Events. A day out that’s way out.

Advertising Agency: Ogilvy One Worldwide, Dubai, UAE
Creative Director: Paddy Maclachlan
Art Director: Satyen Adhikari
Via: Chronicles of the ridiculous

(TrendHunter.com) A major effort is being made by various groups worldwide to replace traditional incandescent lighting with more efficient compact fluorescent lights, or CFLs. However, some serious concerns exist regarding the safety of the extensive use of CFLs in the home as well as with respect to environmentall…

People in Chicago must be starving after the long, cold winter there, as they have ravaged this bus-shelter ad from ampm convenience stores to retrieve the snacks inside. Ogilvy put the ad up with the idea of slowly taking the snacks away over a four-week period, to reveal the tagline, “Too much good stuff.” Area vandals shortened the campaign’s run to two days. Curiously, they didn’t seem to like the Doritos much. See the pre-vandalized ad here.

—Posted by Tim Nudd