Apr
16
Dare magazine: Cards
Posted in: Uncategorized
Advertising Agency: M&C Saatchi, Delhi, India
Copywriter: Sanjeev Saikia
Art Director: Keshav Hazra
Executive Creative Directors: Naren Kaimal, Amardeep Singh
Released: January 2008
Apr
16
Former Telegraph editor launches Middle East paper
Posted in: UncategorizedLONDON – Former Daily Telegraph editor Martin Newland launches his United Arab Emirates newspaper, The National, on newsstands tomorrow, after eight months of preparation.
Apr
16
Kao Brands Names Global CMO
Posted in: Uncategorized
Apr
16
Mercedes Benz: Orchestra
Posted in: Uncategorized
Mercedes-Benz Hamburg is the official partner of the Hamburg Symphonic Orchestra.
Advertising Agency: Mercedes-Benz Hamburg, Germany
Creative Director / Art Director: Eugen Trubatschow
Copywriter: Christoph Rieckmann
Published: February 2008
Apr
16
‘Surviving High School’ Rises to Head of Mobile-Gaming Class
Posted in: Uncategorized
NEW YORK (AdAge.com) — Vivendi Games Mobile has reinvented the old choose-your-own-adventure genre, and in doing so has struck mobile-gaming gold. The game's popularity has spawned forums, Facebook groups and a slew of online communities embodying the kind of engagement that makes marketers drool. And while "Surviving High School" isn't currently being supported by advertising, its episodic format makes it an almost ideal vehicle for brand underwriting. The question is, will marketers get involved in these kinds of projects?
Apr
16
WWF: Demonstration
Posted in: Uncategorized
Advertising Agency: Ogilvy
Creative Directors: Chris Garbutt, Christian Reuilly
Art Director: Benoît Raynert
Copywriter: Arnaud Vanhelle
Photographer: Gary Simpson
Apr
16
Decorative Power Extensions – WirePod (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) While settle for an ugly extension cord when you can have an artistically designed multi-point electrical “power pod�
WirePod is designed by Dutch designer Joris Laarman for a new series of Artecnica products called Wiremore. Wiremore aims to make you so proud of your electrical cables that yo…
Apr
16
Today is Noise Awareness Day
Posted in: Uncategorized
It’s Noise Awareness Day today…or at least that is what the good people at Electrolux, who are launching a new campaign featuring their quieter appliances, are saying.
Apr
16
Bleak Jewelry – Don’t Play With Your Life Bling (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) “Don’t Play With Your Life” is the theme of Mathmatiks new spring/summer line. The collection from the New York-based store includes T-shirts, visual art and accessories.
The jewelry collection is highlighted by a double barrel, ruby adorned revolver pendant with a rotating barrel and an 18K go…
Apr
16
Universal McCann triumphs at Outdoor awards
Posted in: UncategorizedLONDON – Universal McCann picked up four out of five gongs at the Clear Channel / Media Week Outdoor Planning Awards last night, scooping three out of four category awards as well as the Grand Prix.
Apr
16
Amnesty International: Beijing 2008
Posted in: Uncategorized
Advertising Agency: DDB Warsaw, Poland
Creative Director: Jozef Dutkiewicz
Art Director: Arkadiusz Pawlik
Copywriter: Natalia Dudek
Published: March 2008
Apr
16
Yasmin Jetha handed key FT role
Posted in: UncategorizedLONDON – The Financial Times has promoted chief information officer Yasmin Jetha to the post of chief operating officer, handing her overall responsibility for the newspaper’s global strategy.
Apr
16
BBC Worldwide embarks on ambitious multimedia project
Posted in: UncategorizedLONDON – BBC Worldwide has struck a deal with Star Farm Productions to develop ‘Kaimira’, a fantasy children’s book, into a worldwide media property spanning TV, the internet, gaming and feature films.
Apr
16
Life happens inside a Google Video window
Posted in: UncategorizedNice outdoor campaign from Google, which set up see-through billboards in Berlin that looked like big Google Video windows—making the point that online video presents life in all its glorious randomness. The ads were a huge hit with passersby. Via Billboardom.
—Posted by Tim Nudd
Apr
16
Free Tibet protesters target Coca-Cola annual meeting
Posted in: UncategorizedLONDON – Free Tibet activists plan to gather today outside the annual shareholders meeting of Olympic sponsor Coca-Cola to protest against the Olympic Torch Relay passing through Tibet on its way to the Beijing.
Apr
16
FT appoints Jetha as chief operating officer
Posted in: UncategorizedLONDON – The Financial Times has appointed Yasmin Jetha as chief operating officer in addition to her existing role as chief information officer.
Apr
16
Losing value, the penny still keeps its pride
Posted in: Uncategorized
As inflation revs up (wholesale prices rose an alarming 1.1 percent just last month), the humble penny is worth even less than before. But it still exerts a kind of loyalty that would make many brands envious. In a Harris Poll released this week, 56 percent of adults opposed abolishing the penny, while 24 percent were in favor. Another 20 percent were unsure. (Maybe the pollster should have pressed them with a nickel for their thoughts.) Women, penny-pinchers that they are, were more likely than men to oppose getting rid of the coin (62 percent vs. 49 percent).
—Posted by Mark Dolliver
Apr
16
Interactive Walls – Christiaan Postma’s Calendar Wallpaper
Posted in: Uncategorized
(TrendHunter.com) Christiaan Postma’s calendar wallpaper could really come in handy in the slammer. Joking aside, teenagers, children, some adults and even perhaps some businesses may find this interactive, dual-purpose calendar and wallpaper to be of use and even fun to have.
Apr
16
Google, QVC Attempt to Revive QR Codes
Posted in: Uncategorized
NEW YORK (AdAge.com) — Google and QVC are taking another crack at using bar codes to link print and online ads — but this time around, the bar codes can be scanned using a mobile phone.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.