Hasta La Creative!

LONDON – Anthony Minghella, director of ‘The English Patient’ and ‘Truly Madly Deeply’, has died at the age of 54.

Advertising Agency: Grey, Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Directors: Diego Rubio, Coco Olivera
Art Director: Diego Rubio
Copywriter: Alejandro Dieguez, Thiago Halvez

Advertising Agency: Silva, Bogotá, Colombia
Creative Director: Juan Manuel González
Art Director: Marco Barreto
Copywriter: Daniel Ávila

Advertising Agency: Leo Burnett, Italy
Creative Director: Licia Martella
Art Director: Hilde Capra
Copywriter: Federico Russo
Photographer: Daniela Dirienzo

Madonna’s first single from her new album has debuted in a new Sunsilk hair products TV advert.

If the expletives are so fleeting, why is the battle over broadcast obscenity taking so f——— long? The Supreme Court on Monday agreed to hear arguments over the FCC’s policy on swearing, and we can safely assume it will focus on video transmissions (like Cher and Nicole Richie on the 2002 Billboard Music Awards, or Bono on the 2004 Golden Globes) and not on any dirty jokes that FCC chairman Kevin Martin happens to tell in the workplace. As far as the court goes, Antonin Scalia and Clarence Thomas seem like potty mouths—and maybe Ruth Bader Ginsberg, too, because it’s always the ones you least expect. The rest are so stodgy and self-righteous, it’s likely the pro-swearing contingent is headed for a 6-3 defeat. Perhaps Scalia, writing for the minority, will blast such a ruling as “f——ed up.”

—Posted by David Gianatasio

Most used cars have a story you don’t want to hear. All of ours do: Full history, a minimum of 1 year warranty, a maximum of 40 000 km.

Advertising Agency: FP7, Dubai, UAE
Regional Creative Director: Marc Lineveldt
Copywriter: Vincent Fichard
Art Directors: Vincent Fichard, Joanna Chaker
Published: February 2008

Most used cars have a story you don’t want to hear. All of ours do: Full history, a minimum of 1 year warranty, a maximum of 40 000 km.

Advertising Agency: FP7, Dubai, UAE
Regional Creative Director: Marc Lineveldt
Copywriter: Vincent Fichard
Art Directors: Vincent Fichard, Joanna Chaker
Published: February 2008

I told you guys back in 2004 about Vilgot Sjöman & Claes Eriksson’s case against Channel 4 (sweden) that lead to Channel 4 being fined for interrupting these directors movies with commercials. Well, Channel 4 wasn’t going to let that slide so they’ve been dancing around in the courts ever since – and today Swedens Högsta Domstol (highest court) slapped the channel once more. In the judgment the courts say that TV4 (channel four) have “by abruptly breaking up the movies for commercials, violated both directors distinctive character in the movies ”Hajen som visste för mycket” and ”Alfred” according to swedish copyright law.”

Result: Channel four not only pays the old fine but now also the court costs for themselves and both directors for these past years. Also, Claes Eriksson says to Resume that the new judgement is “even more precise and more to our advantage” as well as “the judgement isn’t just about mine and Vilgot’s films, but movies in general.”
Uh-oh. Yes indeed, the judgement cements that an advertising break actually ruins the viewers entire impression of the movie. Even if the commercial break is placed in between scenes, they’ll break the rythm that the director has envisioned, and to add to that the movie becomes longer which according to the court isn’t an unimportant detail.
They also state that the commercial interests behind the film do not have more rights than the director in how the work should be shown. Channel four will have to pay both directors court fees and a fine of 300 000 SEK. Since the last fine was only 50 000 SEK, and the judgement only applied to these two directors films instead of movies in general, it seems channel 4 should have left well enough alone aye? I wonder how this will affect all the commercial channels in Sweden, and possibly the rest of Europe… Stay tuned.

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LONDON – H Bauer’s monthly lads’ mag FHM is launching a viral campaign to encourage votes for its reader participation 100 Sexiest Women in the World Poll, which is being fronted by glamour model Keeley Hazell.