Hasta La Creative!

Advertising Agency: Leo Burnett, Belgium
Creative Director: Jean-Paul Lefebvre
Art Director: Marie-laure Cliquennois
Copywriter: Gregory Ginterdaele
Via: adgoodness

LONDON – Dennis Publishing has launched iGizmo, a technology-based digital consumer magazine, with new advertisers including Toshiba, O2, Toyota and Misco.

(TrendHunter.com) Where do these artists get their creative notions?!

Tom Sepes created a steam throwing, electric, sci-fi motorbiking contraption. It is built on a 1967 Tote-Gote frame, has a 15bhp electric motor and generates a gush of steam thanks to a rear mounted boiler. You can ride and get your face steamed …

LONDON – River Publishing is promoting Shape, its first consumer newsstand launch, with a sampler insert in the forthcoming issue of the Sunday Times.

LONDON – Five has confirmed the appointment of the BBC’s commissioning editor for features and formats, Ben Gale, as its new director of programmes.

NEW YORK (AdAge.com) — After more than a year of being stuck in congressional limbo, the long-proposed XM-Sirius Satellite Radio merger took a major step toward approval yesterday when the U.S. Department of Justice gave its approval of the deal.

Get the city out of your hair.

Advertising Agency: Lowe, Mumbai, India
Creative Directors: Madhu Noorani, Shriram Iyer
Art Director: Virendra P. Tivrekar
Copywriter: Shriram Iyer
Illustrator: Sameer Kulavoor
Published: November 2007

Over at Small Agency Diary, Phil Johnson of PJA Advertising & Marketing tackles the topic of why good clients are good and bad clients are bad.

I’ve always heard agency people complain about clients who treat them badly. My attitude has been “Why should we get special treatment?” Have you ever watched a tenure battle in academia, or a turf battle in a multibillion-dollar corporation? How about the Democratic primary? It gets nasty.

The more interesting question may be: “Is there anything unique about agency people that attracts a specific flavor of ire from clients?”

I’ve got two theories. First, a large percentage of the business world thinks that advertising and all of its assorted cousins are a pseudo profession, something anyone can choose to pursue if he wants. It’s the opposite of plumbing, or medicine, where people understand that there is a set of skills that they don’t possess but need. (Hey, I didn’t say it was true.) Second, large corporate structures breed and allow a level of bad behavior that would be unacceptable in almost any other social environment. That’s a toxic combination.

Here’s how I summarize my approach to the dilemma: There are nice people and there are mean people in the world. Stay away from the mean ones. I confess to a spotty record, but I can also say that with some good fortune I’ve stumbled into a collection of clients that I love.

He makes lots of good points.

But one he leaves out, or maybe it’s just me. I’d work much harder on behalf of a nicer, respectful client than for an abusive, condescending one. Would you?

Or try this: Have you ever had a demanding client who acted that way in order to make the work truly better?

(TrendHunter.com) An Australian company, Doogb>, has come up with a way to make dog-walking easier and cleaner – the walkie belt. The belt is designed so that you can be ‘hands free’ when taking your dog for a walk.

The belt lets you keep everything in one place and encourages environmentally responsible dog ow…

Trend Hunter has featured many creative works that use numerous naked bodies to create an image, logo or social commentary. But I like this new PLAYB0Y Germany ad the best!

Created by Philipp & Keuntje ad agency in Hamburg, Germany the playful tongue-in-cheek “Reading” ad asks you the following qu…