With money to burn from Hanes, a scruffy guy called Dave — who’s clearly approaching midlife with misgivings — is challenging celebrities to games like Rock Paper Scissors or wrestling. (Somewhat more entertaining than watching Sarah Chalke moan off a wedgie.)
(TrendHunter.com) A new social site, IBeatYou just launched where users can make up a contest, such as “best group lip-dub music video†or “cutest feet” or “best beard,†then submit entries and compete with others to be voted the winner.
The celebrity connection comes from the fact that the site is co-found…
(TrendHunter.com) Trend Hunter has featured many creative works that use numerous naked bodies to create an image, logo or social commentary. But I like this new PLAYB0Y Germany ad the best!
Created by Philipp & Keuntje ad agency in Hamburg, Germany the playful tongue-in-cheek “Reading” ad asks you the following qu…
(TrendHunter.com) These steampunk clocks are all hand-made by Roger Woods, who calls his collection Klockwerks.
The term “steampunk” denotes works set in an era or world where steam power is still widely used—usually the 19th century, and often set in Victorian era England—but with prominent elements of art and …
(TrendHunter.com) Use the term “video conferencing†and people start looking wary recalling only having experienced jerky, fractured images and out-of-sync audio. Even today, after more than 40 years when AT&T;first introduced the Picturephone at the New York World’s Fair in 1964, few are impressed by the techn…
Sexual abuse is not a light subject, and this powerful appropriately creepy and disturbing public service announcement video ad successfully delivers the message: “If sexually abused children never get help, they never outgrow their trauma.”
The ad is very effective in conveying the trauma that abu…
Are you a young go-getter? If so, you could be a Future Lion. AKQA is looking for entrants for its third annual Future Lions competition held at Cannes. The digital shop has a snazzy new Web site, complete with an artsy rendering of the awesome Future Lion mascot, and a Facebook page. The brief: “Advertise a product from a global brand in a way that was not possible five years ago—to an audience you choose. Think about what’s around now that wasn’t around then. As technology is constantly changing, this is your chance to come up with the next big thing. Invent a new medium. Use something traditional in a way no one’s thought of before.â€
—Posted by Brian Morrissey
LONDON – Jamie Galloway, the COI’s long-serving director of digital media, is to leave the government body for digital media consultancy Circus Street.
Smashing Pumpkins are suing Virgin Records for using the band’s name and music in a “Pepsi Stuff” promotion with Amazon.com. The group claims its “artistic integrity†is at stake, but the whole thing is generating more press than their last five albums combined, so the lawsuit’s probably well worth the price of filing. (Maybe Virgin sued itself in an effort to build buzz and move some Pumpkins product. These guys haven’t been that popular lately—what’s a record label to do?) Check out the amps in that picture. The group could probably work something out with Target.
—Posted by David Gianatasio
From: Big Corporate CEO
To: Staff
Re: Let’s Go GREEN!
We’ve all heard a lot lately about how going green can improve a company’s brand image, better position its products in the marketplace and boost the bottom line. I’m not sure if any of that is true, but we’ve got to try something or we’ll be off-shoring the commissary service next. You know how long it takes to get a Cobb salad delivered from Mumbai? I don’t ever want to find out, so let’s just go green and see if that helps. Since I laid off the call-center staff, we’ll be converting that department into a hydroponic garden. The automatic dialers will be reprogrammed to play Bach (I read somewhere that produce likes classical music), and the sprinklers will be set for twice-daily misting. In an effort to reduce carbon emissions, all company cars will be replaced by Vespa scooters, and for those ferrying around clients, Radio Flyers will be available. Employees caught using Styrofoam cups or plastic silverwear will be fired on the spot. And from now on, let’s see quills on those pens. I’ve promoted the hydrangea in reception to vice president and asked it to oversee this initiative. If you’ve got any questions, concerns or complaints: Tell it to the plant!
—Posted by David Gianatasio
LONDON – KFC has become the first advertiser to trial Clear Channel Interact’s ‘Find my nearest’, a service that enables people to use their mobile phone to locate the fast-food chain’s nearest restaurant.
Western Union, the international money-transfer company, has appointed Profero to run its global media and digital account.
(TrendHunter.com) This Porsche mock-up of the SUV Traveler is getting slammed in blogs and tech websites left and right. Well, I’m exaggerating a little bit. I have only seen this car in about three websites. But invariably the reception has been downright hostile.
“Perhaps it was, ‘Let’s make a car shaped like a b…
(TrendHunter.com) If it has wheels or a computer chip, you can bet that there is some guy out there who is going to put neons lights on it, boost it’s performance, or customize it in some way.
Take this Segway owner (of course, maybe he’s not the owner, which would describe this a whole lot better) for instance. He…
(TrendHunter.com) Zen Architects from Australia took their clients wishes into consideration when they came out with this gorgeous eco-friendly house project. In addition to being a pleasure to the eye, the home uses green plants, sun light and ecological materials.
“Water consumption is minimized through collecting…
(TrendHunter.com) Czech American internet painter Jeremiah Palecek has recently begun painting internet phenomenon in oils. Previously known for his work depicting video games and television stills, Palecek has now ventured into the internet for inspiration.
In a recent interview with The Bryant Park Project on NP…
LONDON – Red Bull is positioning its Red Bull Simply Cola as a premium, natural alternative to existing colas that is made from ‘100% natural sources’. It will be promoting it as the only cola brand to contain real kola nut and coca leaf.
(TrendHunter.com) Sexual abuse is not a light subject, and this powerful appropriately creepy and disturbing public service announcement video ad successfully delivers the message: “If sexually abused children never get help, they never outgrow their trauma.”
The ad is very effective in conveying the trauma that abu…
LONDON – Rainey Kelly Campbell Roalfe/Y&R’s Land Rover ad, featuring a topical link with the Six Nations rugby tournament, has won the top spot in the February Awards for National Newspaper Advertising.
LONDON – Camelot Group, the National Lottery Operator, has shortlisted Fallon, McCann Erickson, Beattie McGuinness Bungay and Abbott Mead Vickers BBDO and for its £20m Lotto advertising business.
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