Hasta La Creative!

L33t Text in color folks! #C0FFEE ROCKS #DECAFF SUCKS, what a fun way to #deface a page!

Yesterday was the 366th day of the year, Feb 29 – a.k.a the day that women can propose which may explain why my boyfriend was out all day. ;P It was also the day that the brand agency once known as applebrandsource completed their transformation and was re-launched as READY366.

“The consumer and brand landscape is changing dramatically. Consumers are more savvy, they have a much bigger say, and they want brands that deliver smarter packaging, which means better functionality in how they actually use the product in their lives, more environmentally-friendly, and more consistent with what the brand stands for,” notes Palombo. “We think it’s important for marketers to recognize this ‘new day’, particularly as they look for new avenues to create greater and more authentic brand relevance and differentiation.”

Ironic Sans has invented a new typography term that I swear I already thought existed. It’s also available as a T-shirt. Keming!

How much do you make? SEMPO SEM Agency Salary Survey wants to know.

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Campaign objective/ creative brief:
WWF wanted a simple ‘take-away’ to make an impression at the important United Nations Climate Change Conference in Bali last December. Made with a special ceramic coating, as a hot beverage was poured in, the graphic of the world’s land mass vanished under the rising sea, symbolically showing the effects climate change may soon have if action isn’t taken. Fortunately action was taken in Bali. During the event, where 250 of these cups were given out to the most influential attendees, Dutch Environmental Minister Jacqueline Cramer said, “the WWF cup dramatically captured the critical nature of the global warming issue.”

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Diego Rodriguez, a partner at IDEO, endeavored to define marketing recently.

He came up with a short version:

Identifying desirable experiences, then delivering them.

And a longer one from Harvard Business School:

Marketers concern themselves with acquiring and retaining customers, who are the lifeblood of an organization. They attract customers by learning about potential needs, helping to develop products that customers want, creating awareness, and communicating benefits; they retain them by ensuring that they get good value, appropriate service, and a stream of future products. The marketing function not only communicates to the customer, but also communicates the needs of the customer to the company. In addition, it arranges and monitors the distribution of products and/or services from company to customer.

(TrendHunter.com) With the saturation of over-sexualized and provocative ads in the media these days, it is actually refreshing to see this fun and stylishly cool ad campaign from famous condom brand Durex. The campaign is a fun play on the ‘no pun intended’ phrases and images we usually joke around with our mates. A…

Agency: DDB Barcelona, Spain
Creative Director: Alberto Astorga
Art Director: Jaume Badía
Copywriter: Alfredo Binefa
Accounts Manager: Francesca Gonzalez
Accounts Executive: Paco López
Agency Producer: Vicky Moñino
Production company: Agosto
Director: Nacho Gayán
Producer: Toni Moreno
DOP: Paco Femenía
Editor: Fabrizio Rosetti
Post-production: Metropolitana
Music: BSO

Advertising Agency: BBDO Argentina, Buenos Aires, Argentina
Creative Directors: Rodrigo Grau, Ramiro Rodríguez Cohen, A.Travieso and Vecino
Copywriter: Joaquín Espagnol
Art director: Miguel Usandivaras
Agency producers: Verónica Zeta, Carlos Cavaciocchi
Production Company: Awards Cine
Director: Felipe Gómez Aparicio, “Pancho” Varone, Nico and Martin
Producer: Fernando “Rambo” Damiano
Editor: Federico Peretti
Music: CCCI / “Lost in your eyes”
Post production Company: Awards Post
Aired: February 2008

Without knowing you can be dying. High cholesterol injures your heart.

Advertising Agency: DDB Colombia
Creative Directors: Jaime Andrés Pulgarín, Maria Teresa Fernandez
Art Director: Daniel Calle
Copywriter: Daniel Rueda
Photographer:Tato Gómez
Production: ChicaMotora
Published: December 2007

(TrendHunter.com) What better way to show the sheerness of a feminine hygiene product than by using a totally naked model? Ultra Thin Panty Liners had these print ads created to promote the launch of their product in South Africa.

The images of girls wearing nothing but body paint convey the message quite clearly: …

(TrendHunter.com) The leading lingerie blog in France, called La Lingerie, Le Slip et Le Caleçon, has unearthed a disturbing video, where a male model sports a Bin Laden inspired pair of briefs.

The briefs come with a face of Bin Laden, a long beard falling between the model’s hairy thighs and the drawing of a bomb…

DHL commissioned a television advertising campaign for China featuring the deceptively fast service provided by their couriers. Six spots show time standing still as DHL consignments are delivered to a factory, garage, service center, office, business center and a shop.

Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Director: Michael Wong, XiaoChen Li, Stephen Liu
Copywriter: Yue Song
Agency Producer: Hana Zhang
Film Director: JinJing Zhu
Production House: JQK Production, Beijing
Post Production: VU Production, Beijing
Account Service: Mary Jane Butler, Raina Zhang
Client Supervisor: Joy Lee, Jade Huang, Li Gu
Aired: January 2008