Saatchi and Saatchi Stockholm enjoys the silence with Sony Ericsson

Saatchi and Saatchi, Stockholm has done an almost global commercial for Sony Ericsson which will be aired in “twenty to thirty” different countries. In the ad, several people sing Depeche Mode’s song “enjoy the silence”, and it’s the first time this song has been used in an advertisment.
The most interesting feature of this mood-ad is that there’s a transvestite in it. At least I think this lass is born a lad. Sony Ericsson – Enjoy the silence – (2008) :60 (Sweden)

Saatchi is also aiming for a world record in the amount of people who sing the same song and with the site Jointhesong.com created by B-Reel, Sony fans can upload themselves singing along to the same song. If the campaign works, a Guiness book of records place might be in order.

“I think that the current record is 275 000 [people singing the same song], so it won’t be easy to beat. Be we’re officially aiming for it.”

said Stefan Bergström Sony Ericsson’s Nordic communication manager to Resumé

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Timex: Butterflies

Timex: Butterflies

Spring Collection from Timex.

Advertising Agency: JWT, New-Delhi, India
Creative Director: Elvis Sequiera
Art Director: Deb
Copywriter: Sanjeeve Anand
Published: February 2008

Levi’s voted world’s favourite jeans brand

LONDON – Levi’s came out as the clear global favourite in a recent survey about jeans, with more than one in five respondents nominating the brand as their preferred choice.

XXXLUTZ: Coconut

XXXLUTZ: Coconut

Cut as you like.
WMF Damasteel Chef knife now at XXXLutz.

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Directors: Tolga Büyükdoganay, Florian Nussbaumer
Art Director: Tolga Büyükdoganay
Copywriter: Florian Nussbaumer
Graphic Designer: Elisabeth Laggner
Published: March 2008

XXXLUTZ: Bones

XXXLUTZ: Bones

Cut as you like.
WMF Damasteel Chef knife now at XXXLutz.

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Directors: Tolga Büyükdoganay, Florian Nussbaumer
Art Director: Tolga Büyükdoganay
Copywriter: Florian Nussbaumer
Graphic Designer: Elisabeth Laggner
Published: March 2008

XXXLUTZ: Frozen

XXXLUTZ: Frozen

Cut as you like.
WMF Damasteel Chef knife now at XXXLutz.

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Directors: Tolga Büyükdoganay, Florian Nussbaumer
Art Director: Tolga Büyükdoganay
Copywriter: Florian Nussbaumer
Graphic Designer: Elisabeth Laggner
Published: March 2008

Experian signs five-year deal with Homeserve

LONDON – Experian has signed a five-year deal with UK-based home emergency service firm Homeserve, to create a database system to aid the company’s current and future marketing programmes.

Vodafone: Show work who’s the daddy

Vodafone: Show work who's the daddy

Advertising Agency: BBH, London, UK
Illustrator: Mark Verhaagen / Shop Around

Vodafone: Feel loved this much

Vodafone: Feel loved this much

Advertising Agency: BBH, London, UK
Illustrator: Mark Verhaagen / Shop Around

Comparison site for green and ethical products launches

LONDON – CNET Networks UK has launched a website that enables shoppers to compare green and ethical products.

Oneworld consolidates global ad account into Imagination

LONDON – Oneworld, the global airline alliance, has appointed Imagination as its global advertising and marketing communications agency, following a competitive pitch.

Wieden & Kennedy resigns Pizza Hut account

LONDON – Wieden & Kennedy has resigned the £13 million Pizza Hut account, calling time on its three-year hold on the business. The account will now be put into review.

Hicklin Slade sets up loyalty marketing division

LONDON – Hicklin Slade & Partners has hired Louise Isaacs, a former senior consultant at Dunnhumby, to head up its newly created loyalty marketing division, Loyalty Practice.

etech08: Information Visualization is a Medium, by Stamen Design

I arrived in San Diego for etech08 after a 25 hour trip. The morning after i was sitting in the main conference room wondering why on earth i was doing that to myself. I could have stayed quietly in Europe, avoided the jetlag and the artificial food enriched with extra-anti-oxidants and extra-vitamins.

… Until Eric Rodenbeck, founder and creative director of Stamen Design, took the floor and gave his waaaay too short talk on Information Visualization is a Medium. He highlighted a couple of the works they developed, threw in some interesting thoughts and saved my severely jetlagged morning.

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Many of you are probably already familiar with the work of Stamen, especially with the visualizations they created for Digg.com (Swarm and Stack) or the brilliant cabspotting.

The focus of the talk was on process of analysis and how the concept works both for Stamen and culturally. For Stamen Information visualization is a medium, not a technique per se.

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Housing built on an artificial lake: Discovery Bay

The first project that illustrated this statement is Trulia Insight, a real estate aggregator, search and information tool they developed for Trulia, a real estate company based in San Francisco which aggregates information about properties around the United States.

The mashup combines historical real estate data with a “heat map” that displays which properties are hot. People looking for a house can search for real estate by zip code, or other parameters like size, cost, and building type. Houses glow different colors as they are built and re-built over the years, enabling buyers to watch growth trends and movement in residential areas.

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Trulia, Miami, 1988

It is almost like a pollution map as it shows the impact of men on the landscape. The most fascinating aspect of the work is to compare the real estate growth from city to city. A city like Plano in Texas for example experienced a somewhat chaotic growth pattern from 1970 to 2008. Meanwhile the real estate flow in Los Angeles looked easier and more organic.

0aaaokland.jpgOakland Crime Spotting, a project initiated by Mike Migurski.

This interactive map of crimes in Oakland was developed with the idea of offering a tool for understanding crime in cities.

You can get a precise overview of what is happening in your neighbourhood (or the one where you plan to rent a house) over time, you can select the crimes you want to see and if you like that sort of thrill, crime alerts can be delivered to you in almost real time via RSS or email.

Crimespotting helps people explore public information, draw connections, see pattern emerge and find new possibilities for questioning.

The website says: We believe that civic data should be exposed to the public in a more open way. With these maps, we hope to inspire local governments to use this data visualization model for the public release of many different kinds of data: tree plantings, new schools, applications for liquor licenses, and any other information that matters to people who live in neighborhoods.

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The idea is not to offer a search programme that would give you a way in but rather to give a map display as a way out for users to explore. It is not enough to simply analyzes and it is not enough either to simply entertain.

In Stamen’s project there is always an editorial choice, their projects are not totally value free, they are more than just a pretty accumulation of data. They attempt to give people a way to access information they care about, to engage them in data and keep them interested.

Related: Sascha’s report on Stamen’s participation at OFFF in Barcelona.

Listlab to manage IPC’s subscriber list

LONDON – List management company ListLab has won the list management contract for IPC Media, which has a database of more than a million names, including active and lapsed subscribers.

PHS appoints Information Arts following review

LONDON – Workplace products and services group PHS has appointed UK data management company Information Arts as its strategic data partner, following a competitive pitch involving incumbent agency Blue Sheep.

Nickelodeon UK hands Nick Jr ad business to Joshua G2

Nickelodeon UK, the Viacom and BSkyB joint venture, has hired Joshua G2 to handle advertising and promotion for its preschool TV channel Nick Jr.

Jack Bauer to return as Fox plans 24 TV movie

LONDON – Fox is planning to bring back special agent Jack Bauer in a special two-hour ’24’ TV movie that will air ahead of the forthcoming seventh season to bridge the two-year gap caused by the US writer’s strike, which hit the show hard.

BBDO & AT&T Team with Pete Barrett to Create More Bars in More Places


BBDO and AT&T teamed with photographer Pete Barrett to create seven ads
for the new, “More Bars in More Places” campaign which is currently running nation wide. Sadly they’re not creating the kind of bars that I like. Yeah that’s right, deep fried chocolate mars bars. ;P Still the photography is nice.

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Bebo links up with Radio 1 for KateModern special

LONDON – Social networking site Bebo’s online drama series ‘KateModern’ is to screen a special episode featuring indie rock trio Scouting For Girls in a collaboration with BBC Radio 1 this weekend.