Bang the noise with foam ear plugs.
Advertising Agency: BUTTER.Berlin, Germany
Creative Directors: Michael Preuss, Timm Holm
Art Director: Björn v. Buchholtz
Copywriter: Till Grabsch
Photographers: Till Engels, Agnes Nowicki
Advertising Agency: Asha Advertising & Marketing, Oman
Creative Directors: Bala Krishnan, Rahul Mathur
Art Director: Bala Krishnan
Copywriter: Rahul Mathur
Made of Japan.
Onitsuka Tiger is the vintage brand of ASICS.
Advertising Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijinik
Art Director: Getulio Albrecht
Copywriter: Michel Zveibil
Photographers: Alexandre Torres, André Viegas
Published: February 2008
Made of Japan.
Onitsuka Tiger is the vintage brand of ASICS.
Advertising Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijinik
Art Director: Getulio Albrecht
Copywriter: Michel Zveibil
Photographers: Alexandre Torres, André Viegas
Published: February 2008
Made of Japan.
Onitsuka Tiger is the vintage brand of ASICS.
Advertising Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijinik
Art Director: Getulio Albrecht
Copywriter: Michel Zveibil
Photographers: Alexandre Torres, André Viegas
Published: February 2008
Made of Japan.
Onitsuka Tiger is the vintage brand of ASICS.
Advertising Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijinik
Art Director: Getulio Albrecht
Copywriter: Michel Zveibil
Photographers: Alexandre Torres, André Viegas
Published: February 2008
LONDON – Cadbury’s sequel to its successful ‘gorilla’ ad, featuring a truck race set to Queen’s Don’t Stop Me Now, has been released onto YouTube. Watch it here.
Advertising Agency: Ogilvy South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Michael Lees-Rolf
Copywriter: Jake Bester
Photographer: Barry White
Put life in perspective.
Advertising Agency: Ogilvy South Africa
Creative Directors: Gordon Ray, Chris Gotz
Art Director: Michael Lees-Rolf
Copywriter: Kelly Putter
Illustrator: Karen Cronje
Put life in perspective.
Advertising Agency: Ogilvy South Africa
Creative Directors: Gordon Ray, Chris Gotz
Art Director: Michael Lees-Rolf
Copywriter: Kelly Putter
Illustrator: Karen Cronje
For a living Planet.
Advertising Agency: Ogilvy South Africa
Creative Directors: Gordon Ray, Chris Gotz
Art Director: Michael Lees-Rolf
Copywriter: Kelly Putter
Does your body work for you or against you?
Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: André Kirkelis
Copywriter: Carlos Schleder
Illustrator: Burti HD
Photographer: Bruno Cals
It’s a mountain. Not an ashtray. Report fires. Call 107.
Advertising Agency: BBDO Cape Town, South Africa
Creative Director: Ivan Johnson
Art Director: Eloise Coetzee
Copywriter: Kyle Cockeran
Photographer: Barry White
Deputy Creative Directors: Alexis Beckett, Kyle Cockeran
Published: January 2008
Become someone.
Advertising Agency: Leo Burnett, Delhi, India
Art Director: Anirban Guha
Copywriter: Samrat Das
Become someone.
Advertising Agency: Leo Burnett, Delhi, India
Art Director: Anirban Guha
Copywriter: Samrat Das
Apple filed a patent last week for a “fully fledged digital liefestyle fitness companion” reports Apple Insider (via Zeus Jones). I must admit being a regular(ish) user of Nike Plus I’ve always thought a heart rate monitor would be great (being an old fart and all). I’m not sure what some of the other monitors […]
I might get what? 2 or 3 emails per day from people who ask me to write a story to promote their own event. I would love to help everyone but publishing every single call and event i hear about would be a full time job and i am not up for that one.
Besides, my readers know very well that they can find this sort of information on rhizome (who btw has a commission call for media art works running), networked_performance and various mailing lists. Wmmna is mostly about reports from exhibitions i’ve seen around which leaves no space to announcements. However, there are exceptions to this rule, wmmna is a personal blog and as such highly subjective, so once in a while (read every 6 months) i will blatantly favor organizations i like A LOT because i know each of them treat artists as well as they deserve. So here, dear readers, two calls for proposals which might give you the opportunity to get some fantastic holidays in Spain develop your own project in the best conditions you could dream of:
Situation Room. Image Julio Calvo. Courtesy of LABoral
– LABoral is launching two calls. One is for a curator in residence. Curators and researchers interested in media and visual arts, gaming, robotics, architecture, design, ecology, science, technology, interdisciplinary and emerging forms of art are invited to develop a research and production project at LABoral, Gijon, for two months during 2008. Deadline is May 30 and if i wasn’t already so busy answering all those emails from people who ask me to promote their events i would be very tempted to submit my candidacy.
LABoral is also calling for proposals from artists to develop a research and production project at LABoral for two months during 2008. Same deadline: May 30, 2008.
Image Medialab Prado
– Meanwhile Medialab-Prado is also looking for the submission of projects to be carried out as part of the production-oriented Interactivos?’08: Vision Play workshop, which will take place from 30 May to 14 June 2008 in Madrid. The workshop aims to use open hardware and open code tools to create prototypes for exploring image technologies and mechanisms of perception.
The Interactivos? workshop will be lead by Ãlvaro Cassinelli and Simone Jones, with the participation of the research group Light, space and perception (Daniel Canogar, Julian Oliver and Pablo Valbuena.)
Deadline: 25th April.
Related: my previous posts about the Interactivos? workshops and about LABoral (i also wrote an article about them in Art Review a while ago.)
While i’m at it, i’ll also mention (but i don’t know them as well as Medialab Prado and LABoral) that NEW LIFE BERLIN is taking place in Berlin from June 1-15th, 2008 and artists are encouraged to apply for participation now.
The festival is organized by the wooloo and is open to international artists.
(TrendHunter.com) To mark Earth Hour, Google has changed its background to be all black. This is fascinating because it reminds us of Blackle. Last July, a site called ‘Blackle’ launched a black-background search engine noting that if Google went black, the site could save the world 750 Megawatt-hours per year. We…
By now you’re all familiar with the well-hyped event know as ‘Earth Hour’. An event that won the 2007 Cannes Titanium award for Leo Burnett, WWF and its commercial supporters. If you’ve been living under a rock, Earth Hour 2008 takes place Saturday March 29th, at 8pm.
But how much of a legitimate event is this? To many, it’s looking like nothing more than an opportunity for companies to greenwash the public.
Then again, the public would appear to have different thoughts. Here’s a poll taken on Saturday March 29th @ 9am by Sky News Australia.
If you’d seen the Cannes entry, you would probably be thinking Australian’s are an environmental bunch. Not really the case, Well, perhaps unsurprisingly Earth Hour is attracting its fair share of critics and has come under intense scrutiny by the Australian media this week – except that is, if the media outlet is Fairfax. Fairfax is a chief sponsor, who’s major mastheads include The Sydney Morning Herald, and The Melbourne Age.
Influential media commentator Crikey Crikey.com.au took advertising industry rag Campaign Briefand the advertising industry to task this week, highlighting just how farcical the event is.
And rightly so.
Here’s an extract from Crikeyemail this week, along with another article here
Let’s play spot the oxymoron.
To celebrate Earth Hour, ad magazine Campaign Brief — with Earth Hour partners Fairfax/The Sydney Morning Herald — is offering the chance to win a trip to Cannes. Yes, in a big old emission-puffing plane.
Thanks guys for switching off your lights, we’ll now use it to offset our delightful European sojourn! Campaign Brief writes:
[We’re] offering two trips to the creative team who demonstrate the most effective and/or inspirational way to leverage Earth Hour 2008 and The Sydney Morning Herald is offering a trip each to the client and agency person behind the best work…
“Just about the whole industry has put aside its cynicism and pledged to support this initiative”, says CB. “How many times in your life do you get offered an open brief that encourages you to openly borrow from a Cannes-winning idea?”
Yes thank you dear ad companies for putting cynicism to one side, but forgive us if we can’t. Earth Hour might have noble aspirations, but the execution is a little murkier, with greenwashing as far as the eye can see.
Well said Crikey. And long overdue criticism. Take a look at the entry video and overview board produced by Leo Burnett Sydney for the Cannes Advertising festival.
You’ll see media hype – otherwise known as media impressions, is the order of the day when it comes to measuring the effectiveness of an event. So you can bet that bit of footage from Sky New above doesn’t make it to the Cannes Entry reel this year.
So what’s the WWF make of this commercialisation? Who knows, but if you take a look around Sydney, commercial endorsements are certainly responsible for some serious carbon emissions. Posters, Flyers, T-Shirts, Caps, Billboards. You name it.
Aside from the huge amounts of printed collateral, including a 40 page ‘Light’s Out’ supplement in Fairfax papers, there was this stunt for AGL Electricity which had commentators pointing out the emissions from that balloon alone would probably account for 10,000 light bulbs!
Here’s how the WWF is promoting Earth Hour 2008. Obviously the Cannes entry video wasn’t quite the award winning cut they needed.
Enjoy your evening, wherever you are.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
