Advertising Agency: Australie, France
Creative Directors: Claire Ravut, Stéphane Renaudat
Art Directors: Jean-Philippe Ridon, Frederic Debruycker
Copywriters: Jean-Philippe Ridon, Frederic Debruycker
Photographer: Jean-Noël Leblanc-Bontemps
Published: December 2007
Advertising Agency: Australie, France
Creative Directors: Claire Ravut, Stéphane Renaudat
Art Directors: Jean-Philippe Ridon, Frederic Debruycker
Copywriters: Jean-Philippe Ridon, Frederic Debruycker
Photographer: Jean-Noël Leblanc-Bontemps
Published: December 2007
Advertising Agency: Australie, France
Creative Directors: Claire Ravut, Stéphane Renaudat
Art Directors: Jean-Philippe Ridon, Frederic Debruycker
Copywriters: Jean-Philippe Ridon, Frederic Debruycker
Photographer: Jean-Noël Leblanc-Bontemps
Published: December 2007
(TrendHunter.com) Pricasso is well known on the sex-fair circuit (so they tell me) for his penile artworks and one-to-one portrait sessions and is now about to move into the mainstream art world with his inclusion in an Australian professional art competition. Pricasso aka Tim Patch will be showing off his works that…
Look your best. Video Calling is here.
Advertising Agency: Publicis, Toronto, Canada
Creative Directors: Tim Kavander, Bill Newbery
Art Director: Kenneth Fothergill
Copywriter: David Savoie
Published: September 2007
Looking for a spokesperson? Alex Perez isn’t just a spokesguy; he’s an ad wizard. And better yet, he’s not afraid to make those “Sex me with your eyes” poses that midlife-crisis-driven creative directors love inflicting on innocent bystanders.
Guest columnist Erik Hauser explores the interest in previously unknown music Guitar Hero can spawn as an analogy for marketers and agencies working together to create product relevancy for audiences who no longer know a particular product or to create interest in a new product.
(TrendHunter.com) The Morgan LifeCar is a concept car due to be launched at the Geneva Show in March 2008. According to the makers, the LifeCar’s purpose is to demonstrate that a zero emission vehicle can also be fun to drive. The project is a collaboration between Oscar Automotive, Cranfield University, QinetiQ, O…
See all those colorful words at left? It’s not just a hodgepodge of nonsense. It’s a manifesto.
(TrendHunter.com) A little while ago, Going Like Sixty mused that Victoria Beckham’s timing was all too perfect between the time she was listed on Blackwells’ Worst Dressed List and when she was featured in one of the most peculiar Marc Jacobs campaigns to date.
As far as we’d seen of the campaign, Posh never sho…
A little while ago, Going Like Sixty mused that Victoria Beckham’s timing was all too perfect between the time she was listed on Blackwells’ Worst Dressed List and when she was featured in one of the most peculiar Marc Jacobs campaigns to date.
As far as we’d seen of the campaign, Posh never sho…
Ever wonder how many times marketers have to say a buzzword before it loses its oomph and causes eyes to roll? If only the wise ol' Tootsie Roll Pop owl was still around. Surely his answer would be more than three. Or would it?
“Crack One Open” is a Cenergy Communications-developed campaign for Steinlager. It involves rugby and broken bones. We don’t really get it.
Conjuring the oddity of Barney, this new campaign for kids fortified water, bot Beverages, might be the final nail in tap water’s coffin.
At autobahn fresh fonts you can pick up Gelvetica / Tomatica / Heldentica and tasty posters to go with it. Lifesavers! I’ve been using heldentica all day to make up for not brushing my teeth this morning. At least my work smells fresh.
NEW YORK (AdAge.com) — You've probably seen the ads in a mall, an airport or, if you're a New Yorker, in Grand Central Terminal or on the subway platform. The ads are projected on the floor of a venue and allow consumers to move, drag and kick things around. They're the Reactrix Step Scape ads, and they're just a part of the company's plans to make out-of-home advertising more accountable and engaging in the near future.
The Torontoist has been following a a local teaser campiagn which, for a couple of weeks, appeared to be a campaign from a pharmaceutical company for a fake drug called Obay.
LONDON – Saatchi & Saatchi has turned to football again for its latest ‘Probably the best lager in the world’ strategy for Carlsberg.
LONDON – Clarion Events, the organiser of consumer and trade shows including The Baby Show, has been bought for £120m by private equity firm Veronis Suhler Stevenson.
Even IT (information technology) geeks need their advergames.
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