Hasta La Creative!

NEW YORK (AdAge.com) — Much of the talk during the recent writers strike centered on the web: How will writers get paid for work that appears later online and how, really, when you think about it, writers could free themselves from their corporate overlords by creating shows directly for the web and finding their own audiences, thank you very much? But it's still early days for that scenario, as the case of Marshall Herskovitz and Ed Zwick, the writing-directing team behind "Quarterlife" clearly demonstrates.

Advertising Agency: Ogilvy Action, Beijing
Executive Creative Director: Nils Andersson
Creative Directors: Wilson Chow, Andrew Lok
Art Directors: Bo Deng, Rain Yu, Nils Andersson
Copywriters: Matthew Curry, Keith Capella, Andrew Lok
Client Servicing: Arthur Yu
Illustrator: Brendan Monroe

Advertising Agency: Ogilvy Action, Beijing
Executive Creative Director: Nils Andersson
Creative Directors: Wilson Chow, Andrew Lok
Art Directors: Bo Deng, Rain Yu, Nils Andersson
Copywriters: Matthew Curry, Keith Capella, Andrew Lok
Client Servicing: Arthur Yu
Illustrator: Brendan Monroe

Here’s another weird Coke Zero spot that elaborates on CZ’s newfound fixation with body parts.

Winter is here.

Advertising Agency: DCS, Brazil
Creative Directors: Roberto Callage, Régis Montagna
Art Director: João Pedro Vargas
Copywriter: Cláudia Tajes
Photographer: Celso Chittolina
Published: April 2007

Winter is here.

Advertising Agency: DCS, Brazil
Creative Directors: Roberto Callage, Régis Montagna
Art Director: João Pedro Vargas
Copywriter: Cláudia Tajes
Photographer: Celso Chittolina
Published: April 2007

Cool Hunting is reporting on a new experiential marketing initiative from Absolut Vodka.

Absolut Machines is Absolut’s promotional initiative that explores where technology meets design in the form of two “machines.” Last night we got to check out one, the Absolut Quartet, an interactive multi-instrumental robotic machine. It consists of a marimba played by rubber balls precisely shot from a robotic cannon, a series of spinning wineglasses dampened by robotic fingers and an array of percussive instruments.

The upshot is an electromechanical sculpture that fuses art, technology and interactivity. Completing the Quartet, users from around the world are able to interact with the machine online by inputting a short musical snippet on a simple keyboard. The machine then processes this information and responds with a unique musical composition which is live streamed at Absolut Machines.

David Report and this press release offer more information about the project.

If you’re in NYC, you can see the project in action.

Absolut Machines: Absolute Quartet
28 February – 30 April 2008
186 Orchard Street
New York, NY 10012

LONDON – O2 is making a multimillion-pound move into social networking with the launch of O2 Bluebook, a website that enables users to publish and share their ‘mobile lives’ on the internet, Marketing can exclusively reveal.

Keep it pure.

Advertising Agency: Toth Brand Imaging, Boston, USA
Creative Director: Joanne Reeves
Art Director: Kimberlee Eten
Copywriter: Cat Doran
Digital Designer: Matthew Parmet
Photographer: Richard Phibbs
To be published: March 2008

Keep it pure.

Advertising Agency: Toth Brand Imaging, Boston, USA
Creative Director: Joanne Reeves
Art Director: Kimberlee Eten
Copywriter: Cat Doran
Digital Designer: Matthew Parmet
Photographer: Richard Phibbs
To be published: March 2008