Your kid’s knowledge could be useful.
This Saturday with El Observador an encyclopedia with everything your kid needs to know about science.
Advertising Agency: IN, Montevideo, Uruguay
Creative Director: Claudio Invernizzi
Art Director / Illustrator: Guillermo Larrosa
Copywriters: Rodrigo Castellanos, Federico Pellejero
Published: December 2007
Your kid’s knowledge could be useful.
This Saturday with El Observador an encyclopedia with everything your kid needs to know about inventions.
Advertising Agency: IN, Montevideo, Uruguay
Creative Director: Claudio Invernizzi
Art Director / Illustrator: Guillermo Larrosa
Copywriters: Rodrigo Castellanos, Federico Pellejero
Published: December 2007
(TrendHunter.com) I’m sure that if you’re a musician carrying around stacks of sheet music, it defiantly doesn’t help with getting the ladies. Well fret no more because EMS (E-paper Music Score) has just given you that little oomph of technological goodness to score it big with the ladies.
EMS is a device that …
Too many children see a lawn mower as something else.
Agency: Serve, Milwaukee, USA
Creative Director: Gary Mueller
Art Director: Mike Scalise
Writer: Mike Holicek
Photographer: Scott Ritenhour
Retouching: John Gill, Lee Stokes, Matt Sauter
Published: January 2008
Too many children see a lawn mower as something else.
Agency: Serve, Milwaukee, USA
Creative Director: Gary Mueller
Art Director: Mike Scalise
Writer: Mike Holicek
Photographer: Scott Ritenhour
Retouching: John Gill, Lee Stokes, Matt Sauter
Published: January 2008
Too many children see a lawn mower as something else.
Agency: Serve, Milwaukee, USA
Creative Director: Gary Mueller
Art Director: Mike Scalise
Writer: Mike Holicek
Photographer: Scott Ritenhour
Retouching: John Gill, Lee Stokes, Matt Sauter
Published: January 2008
(TrendHunter.com) The power of awareness is truly immense, and is ultimately what we rely on to save the environmental devastation of the earth. Breeding global consciousness is precisely the concept behind the Earthine pills.
Packaged just like medical pills for people, “the medicine for your earth” acts to treat t…
NEW YORK MDC Partners’ Crispin Porter + Bogusky in Miami has landed a new global creative assignment from Microsoft following a review, the client confirmed today. Fallon in Minneapolis, a Publicis Groupe shop, was the runner-up, sources said.
Spending on the effort will likely be about $300 million, per sources.
Two other shops, WPP Group’s JWT and Interpublic Group’s McCann Erickson, both here, were cut in an earlier round.
The winning agency will develop a global campaign defining Microsoft to consumers in the context of its mobile, Vista and Live platforms.
“Crispin was chosen based on their strategic approach, the strength of their creative ideas and the passionate and diverse team of people at the agency,” said a Microsoft representative. “We’re looking forward to working together and will share more details on the campaign at the appropriate time.”
In November, Microsoft confirmed that the company was “soliciting input from various agencies, including [lead agency] McCann Erickson, for a new upcoming consumer-oriented assignment.” The company also said McCann and sister shop Universal McCann would remain lead creative and media agencies, respectively. In fact, UM will handle media duties for the new assignment.
Microsoft’s domestic major media spending was approximately $325 million last year, down $25 million from 2006, according to Nielsen Monitor-Plus.
CHICAGO (AdAge.com) — A media-buying firm claims to have cracked the code on buying print ads at a sub-ZIP code level. Interpublic Group of Cos.-owned Newspaper Services of America has developed an analytical tool to help clients — which include Home Depot, Sears, CVS and Bridgestone — target consumers through a narrower geographic lens than has been previously available.
Opening of the terraces.
idea envy light gifts pleasure oxygen freedom inspiration smile
Advertising Agency: DDB Toulouse FRANCE
Creative Director: Philippe Domenech
Art Director: Nordine Benama
Copywriter: Jean-Marie Boillot
Published: January 2008
Opening of the terraces.
idea envy light gifts pleasure oxygen freedom inspiration smile
Advertising Agency: DDB Toulouse FRANCE
Creative Director: Philippe Domenech
Art Director: Nordine Benama
Copywriter: Jean-Marie Boillot
Published: January 2008
Opening of the terraces.
idea envy light gifts pleasure oxygen freedom inspiration smile
Advertising Agency: DDB Toulouse FRANCE
Creative Director: Philippe Domenech
Art Director: Nordine Benama
Copywriter: Jean-Marie Boillot
Published: January 2008
(TrendHunter.com) How romantic would it be to stroll the streets of France an instead of streetlamps, had your evening stroll illuminated by the cascading glow from chandeliers?
It must have been vraiment enchanting to see these glowing in the night in the small town bordering Germany. They are hung as part of the …
(TrendHunter.com) Prada, like others, has looked backwards to see the future. How about lace for the next innovation?
Lace has come from virginal fabric that was worn to church to a sensual material that was worn to bed. Now Prada is showing, through their Fall 2008 collection in Milan, that it can be worn at all t…
(TrendHunter.com) The air car is coming to the U.S. Zero Pollution Motors said that it will make the first air-powered car for the U.S. by late next year! Air! As in FREE (or 25 cents at the petrol station.) APM has the rights to build several modular plants that can grind out 10,000 cars a year. If the deal needs to…
(TrendHunter.com) The inventors of Bottle of M were trying to think of a way to drive awareness to bottled water consumers for the need to recycle their empty containers.
Cheong Yian Ling, Cindy Liew , Joanne Lin and Lionel Wong, the Singapore-based designers, took their inspiration from the cigarette packaging the…
The inventors of Bottle of M were trying to think of a way to drive awareness to bottled water consumers for the need to recycle their empty containers.
Cheong Yian Ling, Cindy Liew , Joanne Lin and Lionel Wong, the Singapore-based designers, took their inspiration from the cigarette packaging the…
These days, simplicity is far from the norm, both in advertising and in life. A new product or campaign launch often contains an advergame or two, viral easter eggs, shot codes, fake viralesque videos, blogs, and on and on and on. We live in a world where multitasking is the norm and our brains are expected to do the filtering. That’s why it’s such a surprise when an ad is simple and makes a quick point without any hidden messages/games/web interaction/etc.
The print ad above, from RKCR Y&R in London for the Land Rover Defender is so simplistically perfect, it hurts. It’s not the greatest art direction ever and the copy isn’t earth-shattering, but it communicates a message well and quickly, without tumultuous effort. It can be done. And is worth remembering every now and then.
Facebook is rolling out over the next week a new look for member profiles and about pages. Calling this a “big change” Facebook is holding their breath to avoid the backlash from collecting and saving facebookers information. With the new design you won’t be able to see the profile on one screen. Pe…
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