Travel Tender Play Yards Recalled

09187Simplicity Inc. was forced to recall about 25,000 Travel Tender Play Yards due to a fall and entrapment hazard. The U.S. Consumer Product Safety Commission, in cooperation with the retailers named below, today announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed.

One or more rails can collapse unexpectedly, posing a fall or entrapment hazard to young children. The recalled play yards are portable and were sold with a bassinet, changing table and mobile features. The play yards bear the “Simplicity” logo. The model numbers are 5500DRM, 5500WDS, 5501FEL, 5502MON, 5520PRO, 5550HAN, 5700MAN, and 5750MIR. The model number is located on a sticker on one of the legs underneath the play yard.

Burlington Coat Factory stores nationwide and online at Babiesrus.com, Target.com and Kohls.com from March 2005 through January 2009 for about $100.

(Source) Press

Simplicity: Land Rover Defender

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These days, simplicity is far from the norm, both in advertising and in life. A new product or campaign launch often contains an advergame or two, viral easter eggs, shot codes, fake viralesque videos, blogs, and on and on and on. We live in a world where multitasking is the norm and our brains are expected to do the filtering. That’s why it’s such a surprise when an ad is simple and makes a quick point without any hidden messages/games/web interaction/etc.
The print ad above, from RKCR Y&R in London for the Land Rover Defender is so simplistically perfect, it hurts. It’s not the greatest art direction ever and the copy isn’t earth-shattering, but it communicates a message well and quickly, without tumultuous effort. It can be done. And is worth remembering every now and then.