Hasta La Creative!

So when did it become a rule that it’s OK (or not R rated at least) to show a woman’s breasts as long as the nipple area is covered?

(TrendHunter.com) Now when you send a card, you can choose to help people suffering from AIDS in Africa. Hallmark has just launched a new collection of 150 products, cards, gifts and gift wraps under the label (PRODUCT) REDâ„¢.

The nice new is that these beautifully designed products are sold at no extra cost or spe…

If you like cute, to the point, relatively engaging commercials that are (almost) single-focused, you’ll like this introductory commercial for the then all-new Toyota Yaris. And, as my mind wanders to ease the pain of filling my gas tank each week, I dream of driving a car that sucks less gas. And, then I think of this commercial and the Toyota Yaris.

Well, this :30 spot does just about everything I need it to do (except maybe a quick shot of its interior). It playfully, but powerfully, mocks the big, bad oil company’s grip on us by (literally) cutting the gas pumps down to size — and then trampling them before sucking the little bit of gasoline the small Yaris tank needs. The Yaris, spinning about on an all-white background and floor (to show off the vehicle) cruises off after the quick fill-up – and human-like belch – while having an impressive “40 MPG Rated” superimposed prominently.

When the Yaris circles back around it splits into two — to exhibit both the 4-door and 2-door coupe options – superimposing the attractive price of “starting at $12,405″. Enough said…40 MPG, for under $15,000, built with assumed Toyota’s high quality, and pretty good looking. I’ll take two!

Technorati Tags: Toyota, Yaris, commercial, beyond madison avenue

(TrendHunter.com) This beautiful concept watch from Gucci combines both contemporary style with Gucci’s classic elegance. It resembles a stylish bracelet yet the integration of basic technology in such a futuristic looking design is not only a juxtaposition but also a serious fashion statement.

(TrendHunter.com) Right off the bat, it needs to be clarified that this is not a place where bloggers bring their computers and start posting; these are the places where they like to socialize when they’re off the computers. It’s where they come for a drink after a long day of Googling, journaling and scouring the we…

The Moldy Peaches were just as surprised as anyone when they recently found out that their popularity was due to a 2006 Pepsodent commercial featuring their song "Jorge Regula."

Men’s Vogue paid a visit to Miami, which is home to scorching hot Hispanic marketing agency, La Comunidad.

It’s the kind of office where flip-flop-wearing employees kiss on both cheeks when they arrive on Monday morning. It’s the kind of office where business meetings are held by the pool and where the company chef lures staff with a family-style lunch. And there’s a nearly perfect duplicate of it 4,000 miles away, in Buenos Aires, where another three dozen staffers work under Joaquín Mollá, 38, José’s brother and partner.

Joaquín explains that they are driven by the notion of community (the literal translation of comunidad), which is why they’ve turned down business that would have allowed them to grow even more quickly at the expense of their culture of on-site yoga and painting classes. “You can’t change the world, but you can do something about the people that surround you,” reflects Joaquín, who studies Buddhism.

La Comunidad/Miami will soon be moving in to a 20,000-square-foot warehouse renovation in the heart of Miami’s Wynwood Art District. The new office will have an adjoining gallery space.

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Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Directors: Piyush Pandey, Rajiv Rao
Creative Director: Rajiv Rao
Art Director / Illustrator: Santosh Sonawane
Copywriter: Gururaj Rao

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Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Directors: Piyush Pandey, Rajiv Rao
Creative Director: Rajiv Rao
Art Director / Illustrator: Santosh Sonawane
Copywriter: Gururaj Rao

After 70 years we’ve seen it all.

Advertising Agency: Clemenger BBDO Melbourne, Australia
Executive Creative Director: James McGrath
Creative Directors: Cameron Hoelter, Emma Hill
Art Directors / Copywriters: TOM MARTIN, Julian Schreiber
Photographer: Matt Baker