Hasta La Creative!

If you like cute, to the point, relatively engaging commercials that are (almost) single-focused, you’ll like this introductory commercial for the then all-new Toyota Yaris. And, as my mind wanders to ease the pain of filling my gas tank each week, I dream of driving a car that sucks less gas. And, then I think of this commercial and the Toyota Yaris.

Well, this :30 spot does just about everything I need it to do (except maybe a quick shot of its interior). It playfully, but powerfully, mocks the big, bad oil company’s grip on us by (literally) cutting the gas pumps down to size — and then trampling them before sucking the little bit of gasoline the small Yaris tank needs. The Yaris, spinning about on an all-white background and floor (to show off the vehicle) cruises off after the quick fill-up – and human-like belch – while having an impressive “40 MPG Rated” superimposed prominently.

When the Yaris circles back around it splits into two — to exhibit both the 4-door and 2-door coupe options – superimposing the attractive price of “starting at $12,405″. Enough said…40 MPG, for under $15,000, built with assumed Toyota’s high quality, and pretty good looking. I’ll take two!

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