Hasta La Creative!

LONDON – Cosmetic surgery company, Mybreast, has appointed Intelligent Marketing to
handle its integrated marketing and raise brand awareness.

The guys over at the great Artzmania in collaboration with Catalizado have just released the latinamerican issue of this amazing magazine.
 
This special release has even more flavor to it at least for me because I’m in it. Some time ago I sent in a sample of my works fand luckily I got selected to be on the magazine.
 
A great honor to be in such a huge magazine and along side great names such as Adhemas Batista or Claudio Limón.
 
You can download the issue here.

David Armano is VP, Experience Design for Critical Mass and he has a new theory. He believes we will move from multiple connected touchpoints to infinite touch points.

I am fairly certain that we are moving toward a time where the way we interact with brands and their products and services will seem infinite.

Maybe, just maybe—each time we have any interaction with a brand’s product or service we’ll create a mental note of how that experience felt. If touch points become infinite—or just seem that way, then the opportunity for deeper levels of a relationship become possible.

But only if the infinite touch points succeed in reaching that ideal “iiquid state of flow”—or at least make it feel that way to the end user, consumer or participant.

Thankfully, The Kaiser has another read and delivers it in the comments: “I think that during the next 20 years we will learn to avoid and negate brand touch points and experiences. I believe that these touch points will become so “average” that we will learn to opt out out and ignore them.”

LONDON – Virgin Radio is launching a new division to provide customised, branded audio content to third-party clients.

LONDON – Peter Iacono has been appointed as president and a managing director of ITV Worldwide.

As we all know, brands are living things. They can get sick, they can get tired, or they can thrive and become energetic. The getting better/mending (and potential positive turnabout) is off to a good start with this relatively recent branding ad for Saturn automobiles. In fact, I really dig this ad!

Saturn was one of the only GM brands that had darling status in the industry when it was introduced some 22 years ago. But in the last decade, Saturn has endured a steady erosion of brand equity and sales of its automobiles. Part of the decline was due to unimaginative automobiles given to it by GM — but, getting away from its original branding has also played a role.

This “Rethink American” ad and platform re-make of the Saturn brand has me optimistic about the division’s future. The ad is thought-provoking in a more global consequential way, as well as informative about the Saturn line-up. It sizes up that things change — how we once viewed things, now mean something else. And, with Saturn’s 5 new models, commitment to affordable hybrids, and a 100,000 mile (5 year powertrain) warranty, it may be worth giving this brand another look.

As the ad’s uplifting rock music articulates in the end, I may be ready to “come around”. Good idea, good execution, and good luck turning the corner resurrecting the Saturn brand.

Technorati Tags: GM, Saturn, Brands, Rethink American, Beyond Madison Avenue

That popping sound you heard last night wasn't the champagne corks at the Clinton and McCain headquarters. No, that was the sound of pundits and so-called experts pulling explanations and excuses out of their posteriors.

PARIS – ZenithOptimedia has strengthened its hold on the L’Oreal account by winning the media buying business in France.

The "Hey, it’s not the New Year anymore" Edition

Recorded Dec. 30th but posted just now for a savory, yet slightly rotten, taste:

Chapter One:    Stone cold open
Chapter Two:   NEW FEATURE "Like it" or "Tired of it"
Chapter Three: Off Star Technology
Chapter Four:   What retailers could learn from ad club
Chapter Five:   The Gumbel Brothers
Chapter Six:     Webkinz mania
Chapter Seven: Traditions

P.S. We’re giddy to tease you with the fact that our next podcast is going to feature a super cool ad legend type. More details soon. In the meantime, listen to this.

LONDON – Sony Ericsson is to headline sponsor the Empire Film Awards 2008 for the fifth successive year.