On this episode of Brave Commerce, Lewis Broadnax, vice president of global ecommerce and digital at Sazerac Company, shares four major pivot points that have shaped the trajectory of his career and his approach to consumer experience. He prioritizes reducing consumer friction both by testing and implementing the right mar-tech solutions and taking a true…
Automating agency processes can help scale team expertise across an unlimited number of clients and campaigns, while boosting performance.
With generative artificial intelligence tools upending the media and marketing industry, Adweek reporters felt it prudent to ask one of them, ChatGPT, whether it was compliant with GDPR, the 5-year-old data protection and privacy law in the European Union. The response: “As an AI language model, I do not collect or process personal data, nor…
ANA Media Conference takeaways, including P&G, agencies utilizing algorithms and measurement progress moving slowly.
“SOS” is now the longest-running No. 1 album by a woman since Adele’s “25” seven years ago.
The former White House press secretary will start hosting a weekly MSNBC talk show on March 19. As for the president, “I am not going to gratuitously attack him.”
Move follows attempts from competitors including Twitter to diversify away from ad revenue
This week: an agency’s new sex brand, Adidas’ soccer art installations and Valentine’s Day vasectomy cards.
Crayola aficionados and applesauce superfans don’t typically express a strong interest in personal finance ads. But when you recruit Count von Count as a common denominator between inflation and early childhood education, the feasibility of a shared audience starts to add up. To promote its education services, NerdWallet is bringing consumers back to their childhoods…
Execs are blaming work-from-home models as making succession planning harder but hiring experts are skeptical.
The kingdom’s courts are meting out harsher punishments than ever to citizens who criticize the government, with prosecutions built on Twitter posts ending in prison sentences of 15 to 45 years.
The Chicago retail executive shares her thoughts on a creative solution born of the pandemic.
CNN’s chairman, Chris Licht, said in a Monday night memo that the anchor “has agreed to participate in formal training” after making on-air comments widely regarded as sexist.
(TrendHunter.com) Featuring self-healing concrete and ocean-cleaning island cities, the February 2023 architecture round-up certainly showcases some important developments that contribute to sustainable living—or…
(TrendHunter.com) The February 2023 branding trend round-up showcases how contemporary brands are utilizing strategic visual aesthetic and techniques to peak consumer curiosity and encourage demand. The February 2023…
Mr. O’Keefe had been the face of the group since he founded Project Veritas in his father’s garage in suburban New York in 2010.
The CNN anchor should have known there is a fine line between showing some personality and things getting personal.
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