Lewis Hamilton é a estrela da nova campanha de Itaú Personnalité

itau personnalite

O Itaú Personnalité, segmento do Itaú Unibanco que reformulou sua identidade visual recentemente, anunciou uma nova campanha estrelada pelo piloto britânico Lewis Hamilton, sete vezes campeão mundial de Fórmula 1. O comercial enfatiza a jornada de trabalho árdua do atleta, empreendedor e fundador da fundação beneficente Mission 44, que concede subsídios para organizações de apoio …

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Tinder ‘Swipes Right’ on Inclusive Global Campaign to Court Gen Z Daters 

Over its 10-year existence, Tinder has not only introduced the concept of “swiping” to indicate interest (or lack thereof) into the cultural lexicon; it has also sparked a reputation as a place where daters could find a noncommittal encounter–or as it’s known more widely, a “hookup.” But now, the popular dating app is optimistic its…

The Obama Foundation’s Marquis Miller on creating pathways for empowerment

The DEI leader shares his thoughts on aiming for a “better, fresher approach to advancing minority economic development.”

Murdoch Acknowledges Fox News Hosts Endorsed Election Fraud Falsehoods

The conservative media mogul made the remarks under oath last month in a $1.6 billion defamation lawsuit against Fox by Dominion Voting Systems.

Tinder moves beyond hookups in surreal, global campaign from Mischief

“It Starts With a Swipe” push from dating app Tinder celebrates all kinds of love.

“Pokémon Concierge”: Netflix anuncia nova série em stop-motion

Pokemon Concierge

Para expandir o universo Pokémon e, enfim, começar a fazer jus a sua parceria com a franquia, a Netflix está se preparando para lançar uma nova série de animação em stop-motion chamada “Pokémon Concierge”. Produzida pela Dwarf Studio, a produção foi anunciada durante a transmissão Pokémon Presents desta semana pela The Pokémon Company. A série …

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My AI: Snapchat apresenta chatbot com tecnologia GPT da OpenAI

Snapchat OpenAI

Mais um anúncio de empresa de tecnologia adotando a Inteligência Artificial (IA). Desta vez, o Snapchat lançou o My AI, um chatbot personalizado para que funciona com a tecnologia GPT da OpenAI dentro do aplicativo. A ferramenta, que será lançada nesta semana, estará disponível apenas para assinantes do Snapchat Plus por US$3,99 por mês, em …

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Vice Media Names Co-Chief Executives to Replace Nancy Dubuc

The leadership change comes as Vice Media’s investors seek a buyer for the company.

To Lure Bigger Budgets, iHeartMedia Improves Brand Safety Tech

Audio company iHeartMedia debuted on Monday a new tool, developed in partnership with brand safety vendor Sounder, that scores the brand safety of every podcast in its catalog on an episodic level, according to chief data officer and president of revenue strategies Brian Kaminsky. The unnamed tool uses machine-learning technology to assess the brand safety…

R/GA CEO Sean Lyons departs for Accenture Song; interim R/GA global CEO is named

R/GA Global Chief Creative Officer Tiffany Rolfe also adds a chair position to her remit.

Director Alexandre Moors Collabs With Don Toliver for Unique Episodic Short Film “Love Sick” on Amazon

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How Agency Worthi Cultivates Creative That Resonates

Many people can recall the moment we first saw ourselves represented in an ad campaign or film. Nowadays, it’s more important than ever for brands to include DEI representation in their marketing that truly resonates with the intended audiences–and not in a one-off message. Myles Worthington, founder of the agency Worthi, is on a mission…

To Dine For Podcast: Amena Johnson, Executive Director of Hope in a Box

On this week’s episode of To Dine For, host Kate Sullivan welcomes Amena Johnson, executive director of Hope in a Box. Hope in a Box is a nonprofit that works to support LGBTQ+ students across the country through representation by providing public school educators with curated sets of books, distinctive curricula and community training on…

How the power of music drives emotion, retention in ad spots

The use of music in advertising, in particular with emerging artists, drives emotions and memory, keeping viewers’ attention.

‘Crying Indian’ Ad That Targeted Pollution to Be Retired

The ad drew accolades when it first aired in 1971 but also, more recently, derision. A Native American advocacy group that acquired the rights to the ad said it would be “put to bed.”

Cookie-Alternative Fledge Testing Grows, But Not Among SSPs

Fledge, part of Google’s Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House. But encouraging all members of the media supply chain to test, especially in tough economic conditions, is limiting its adoption. Fledge, or first…

Discord: How to Send Silent Messages

Discord now allows users to send “silent” messages to other users. When a silent message is sent, the recipient won’t receive a push or desktop notification from the Discord application. However, they’ll still be able to see the “notification dot” that tells them they have a new message to read. Our guide will show you…

MemeMorph: inteligência artificial insere a sua cara nos seus memes favoritos

mememorph

Se os seus amigos já estão cansados do uso repetido que você faz de alguns memes, aqui está a oportunidade de renovar a graça. Através de inteligência artificial, o MemeMorph é capaz de colocar a sua cara em mais de 130 memes famosos. A ferramenta, dos mesmos criadores da ProfilePicture.AI, pede “apenas” que você faça …

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Linked: How to Turn On Creator Mode on Mobile

LinkedIn features a “Creator Mode” designed for professionals who want to grow a following by sharing content on the professional social network. When a user turns on “Creator Mode” on their LinkedIn profile, they’ll receive access to exclusive features, such as the ability to add hashtags below their headline that will tell other users more…

Athletic Brewing plugs new coffee-based product as ‘pre-workout’ drink

The non-alcoholic brewer collaborated with bottled coffee maker Super Coffee to create the beer, which includes protein.