What do zombies, K-pop and gaming have in common? Well, if you’re Ned Sherman, chief business affairs and legal officer at Skybound Entertainment (the home of The Walking Dead) and a partner in Goal Ventures, they have helped inform his approach to building incredible value from IP. Today, creators who understand how to build fandoms…
The Great Fail kicks off Season 3 with one of the biggest failures of 2023 so far, as we watched one of the nation’s largest banks unravel. Once a rising star in the tech industry, Silicon Valley Bank was a paragon for startup founders and venture capitalists, reaching dizzying heights of success in 2020. So…
For 25 years he was editor of The Concord Monitor, an award-winning go-to source every four years for national reporters covering the New Hampshire presidential primary.
Today. we are taking a nice little journey through time as we talk about how brands have leveraged on online presence from Web1 through Web3. In this week’s episode, Benoit Vatere, CEO and founder of Mammoth Media, discusses new ways that brands are reaching their people and providing experiences both in the digital and physical…
Catherine Sullivan to step down, replaced by Mike Solomon.
As a journalist in Mississippi, he championed civil rights. He later became the face of the U.S. government during the Iranian hostage crisis.
Augmented reality was part of King Charles’ coronation celebration thanks to an experience launched by technology and marketing services company DEPT in partnership with BBC’s Children in Need and the Royally Big Portrait. The Royally Big Portrait project was led by artist Sam Barnett. It asked children to submit hand-drawn portraits of King Charles, which…
TV veteran brings a host of qualities needed to convince brands to come back to Elon Musk’s platform.
Mr. Musk said Ms. Yaccarino would focus on business operations and he would work on product design and technology at the social media platform.
Disney is bringing more inclusivity to upfront week. Ahead of the company’s upfront presentation next Tuesday, Disney Advertising has signed branded content development agreements with diverse-owned media companies Cocina (a unit of Mecenas Media), equalpride, Group Black and UnitedMasters. As part of these agreements, each company will develop custom short- or long-form branded content series…
So what’s next after a viral video? How does a creator turn their content into a business or jump-start their career? These questions are usually guided by a person’s talent agency like Underscore Talent. Underscore Talent, a talent management company that helps creators build long-lasting careers, was founded in 2021 by entertainment industry pioneers Michael…
Mark Marshall, who spoke with Ad Age before Linda Yaccarino’s exit, says advertisers are ‘moving dollars back from social to TV,’ especially cable and sports
The former executive sued ByteDance, which owns TikTok, for wrongful termination and accused the company of lifting content from rivals and “supreme access” by the Chinese Communist Party.
For six years in a row, Finland has been named as the world’s happiest country. Now, as part of an initiative to drive tourism, the country’s tourism bureau has been offering people the chance to be trained in being happy–and has received more than 150,000 responses through social media. The initiative, led by Visit Finland…
From her TV legacy to her history with Musk and Trump, a look at Yaccarino’s career.
On Friday, a person with direct knowledge of the arrangement confirmed Yaccarino would lead Twitter.
Blocos de brinquedo, botões, desenhos, sapatos de boneca e outras miudezas servem como pagamento para comprar buquês de flores no aplicativo
Leia Dinheiro de criança: DoorDash aceita cacarecos e bugigangas em troca de presentes do Dia das Mães na íntegra no B9.
Dirigido por Sam Hargrave e produzido por Joseph Kosinski, primeiro curta da série promove BMW i7 M70
Leia Uma nova era para os BMW Films: montadora resgata premiada série de curtas para promover carros elétricos na íntegra no B9.
The Tonys, set to be telecast on June 11, are Broadway’s biggest marketing moment. But the strike by the Writers Guild of America means the show might not go on.
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