Hasta La Creative!

“Self-Love Bouquet” by Gut Los Angeles suggested users purchase a bouquet of roses for themselves—with a surprise toy in the mix.

CANNES, France–A tearful Mike White recounted the new ups and many downs of his career, including a nervous breakdown in his 30s, which led to him being institutionalized and finally finding serenity in Hawaii. In a conversation with Ogilvy global chief creative officer Liz Taylor at the Cannes Palais Wednesday, White, 52, said the show…

“Runner 321” é uma iniciativa da Adidas para promover a inclusão de atletas neurodivergentes, especificamente pessoas com síndrome de Down, no esporte mais acessível do mundo: a corrida. A campanha busca quebrar barreiras para comunidades marginalizadas e fazer valer o slogan da marca: “Impossible Is Nothing”. A Adidas patrocinou Chris Nikic, o primeiro atleta com …

Leia Cannes Lions 2023: campanha de patrocínio da Adidas a atleta com Síndrome de Down ganha GP de Direct na íntegra no B9.

• Meta aposta na IA para melhorar a experiência do usuário A Inteligência Artificial (IA) tem sido uma ferramenta crucial para a Meta, desde o lançamento do Feed em 2006, para aprimorar a experiência de conexão entre pessoas e empresas. Atualmente, além de exibir conteúdo de amigos e familiares, mais de 20% do conteúdo nos …

Leia Como a Meta está utilizando a IA para transformar a experiência do usuário e a publicidade na íntegra no B9.

CANNES, France–Adweek kicked off Cannes Lions week with a soiree hosted by sponsor partner Onyx by Outbrain at The Female Quotient’s Equality Lounge, where some of the best minds in the industry gathered for cocktails and a panel to discuss insights on sustaining consumers’ attention. Take an inside look at what people are hoping to…

CANNES, France–Dove, an unwavering critic of unrealistic beauty standards, just took home a Media Grand Prix after holding TikTok accountable for its impact on young minds. The creative, which features a series of women turning away from the camera, kicked off in March under the hashtag #TurnYourBack. The brand then tapped influencers to draw continued…

To be eligible for the Oscars’ top prize, films will need to have an initial theatrical run of a week in one of six U.S. cities, and then expand to other cities across the country.

An inspiring runner with Down syndrome helped Adidas and FCB Canada take the Grand Prix at Cannes for the Direct category. “Runner 321” is a campaign that urged marathons and race organizers to save bib No. 321 for runners with Down syndrome–the number represents trisomy 21, a full copy of chromosome 21, a number that…

The Wall Street Journal made the unusual decision to let Justice Samuel A. Alito Jr. pre-empt ProPublica’s article about him in its opinion pages.