As ideias que renderam 92 Leões para o Brasil no maior festival de criatividade deste ano
Leia Cannes Lions 2023: todos os Leões brasileiros em um único post na íntegra no B9.
She was a reporter, executive director of the National Organization for Women and owner of the restaurant Mother Courage, which became a hub for women.
Gaps in campaign rules allow politicians to spread images and messaging generated by increasingly powerful artificial intelligence technology.
Eu trabalhava em uma emissora de rádio quando começaram a surgir os primeiros streamers de música. Naquela época, o MP3 era uma revolução, mas ouvir música sem baixar era o futuro. Hoje, assino o Spotify e coleciono vinis. O Cannes Lions fez 70 anos este ano, e a inteligência artificial (IA) esteve no centro dos …
Leia Cannes Lions 2023: No embate entre a criatividade e a IA, estamos perdendo tempo? na íntegra no B9.
CANNES, France — Film and advertising creator Spike Lee has accepted the inaugural Creative Maker of the Year award at Cannes Lions Friday night in recognition of his lifetime of work. In his acceptance speech, the director of Do the Right Thing, BlacKkKlansman, Malcolm X and Jungle Fever and founder of creative agency Spike DDB,…
Gut takes three of the seven specialty awards on the last night of the festival.
The vote prevented the doomsday scenario of three major Hollywood unions striking simultaneously. The actors’ union is still negotiating.
A digital solution for a country facing destruction due to climate change just won one of the ad industry’s most prestigious honors-the Cannes Lions Titanium Grand Prix. The Titanium jury awarded the Grand Prix to The Government of Tuvalu’s “The First Digital Nation,” created by Sydney agency The Monkeys, part of Accenture Song. Tuvalu, a…
CANNES, France–Tech giant Apple and U.K. nonprofit Campaign Against Living Miserably (CALM) each won a coveted Film Grand Prix at Cannes Lions today. Film Lions is one of the few categories at Cannes allowed to award two Grand Prix. This year, the jury recognized two very different campaigns: a comedy short promoting a product and…
Jury president Bruno Bertelli said spots that sell were favored this year over big brand manifestos.
After Russia invaded Ukraine, millions of Ukrainians were displaced, many arriving in Poland. The humanitarian crisis moved Mastercard to helped get them settled to alleviate a housing crisis. The brand’s effort, “Where to Settle,” earned the Sustainable Development Goals Grand Prix at Cannes today. The Glass Lion for Change went to an effort to help…
Charles de Gaulle Airport was renamed after his daughter, who had Down syndrome, in the project from Havas Paris.
Como seria o primeiro Cannes Lions no modo “tudo liberado” pós-pandemia? E ainda: como seria o primeiro Cannes Lions no modo “a IA vai mudar tudo” e, quem sabe, “roubar nossos empregos”? O que os prêmios distribuídos este ano querem dizer? O que os presidentes dos júris revelaram sobre as discussões que só acontecem em …
Leia Cannes Lions 2023 em 13 reflexões que apontam o futuro da criatividade (pelo menos até ano que vem) na íntegra no B9.
Não se pode negar que o design romântico de Cannes contrasta bastante com as cores vibrantes do Brasil. No entanto, em frente ao Palais, algo imediatamente chamou minha atenção: outdoors exibindo imagens criadas com inteligência artificial nos pontos de ônibus e relógios de rua. Ao ver aquilo, eu sabia que essa seria uma temática muito …
Leia Lions 2023: Vamos falar de craft em Cannes na íntegra no B9.
Did you know that Pride was born at The Stonewall Inn? The bar’s riot in 1969 sparked the celebration of Pride Month worldwide. Stonewall Inn is a gay bar in the Greenwich Village neighborhood of New York. It is famous for being the site of the Stonewall riots of 1969, which is widely regarded as…
Threatened by rising sea levels, the Pacific island nation goes virtual with help from agency The Monkeys.
CANNES, France–72andSunny’s partnership with the NFL took off this year with “Run With It.” The spot, which was one of Adweek’s top picks of the game, featured flag football quarterback Diana Flores running through a gauntlet of NFL players and sports legends. Four months later, the campaign continued here in Cannes as Flores, Vanita Krouch…
McCann work had tangible results, clear link to Mastercard’s business and purpose, jury finds.
The work that wins at Cannes Lions is often indicative of what the industry sees as its true purpose. This year, the buzz at the festival was that there would be a shift towards awarding more big brands and proper commercial campaigns, to prove the argument that advertising is ultimately about selling products and building…
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