Hasta La Creative!

? In his new book, Black on Madison Avenue, Mark Robinson has plenty to say about his career in account management and the current state of minorities in advertising. In this new 36-minute episode of Ad Chatter, Mark talks with me about his new book and the following topics too: What agencies need to do […]

The post Ad Chatter Season 4, Episode 3: Mark Robinson, Author of “Black on Madison Avenue” first appeared on Adpulp.

The post Ad Chatter Season 4, Episode 3: Mark Robinson, Author of “Black on Madison Avenue” appeared first on Adpulp.

After recent trips from Shein and Tarte sparked widespread backlash, influencer marketers offer suggestions to prevent future controversies

Leaders from Dove, Costa Brazil and MG Empower met in Cannes to discuss how co-creation builds winning campaigns and lasting connections with consumers.

A beloved radio and television host, first in Canada and then also in the U.S., she approached the hottest topic with compassion and humor.

A Philips Walita, líder mundial em vendas de fritadeiras elétricas, está lançando uma campanha 360º intitulada “A Airfryer Original”. A iniciativa tem como objetivo apresentar a nova linha de Airfryers da marca, que promete trazer mais eficiência energética, silêncio e rapidez no cozimento para a sua cozinha. A campanha, que será veiculada em TV aberta, …

Leia ? Philips Walita revoluciona sua cozinha e seu lar com a nova linha de Airfryers ? na íntegra no B9.

When Major League Baseball’s All-Star Game was last played in Seattle in 2001, league sponsor Mastercard was less than four years into the “Priceless” campaign it built around baseball. Launched during the 1997 World Series, the first “Priceless” ad created by McCann-Erickson focused on what Mastercard payments could buy at the ballpark–then, only at the…

Ted Danson tells the (fictional) tale of a Consumer Cellular customer named Marcus.