Anime and Gen Z—how Duolingo, Ikea and others are using Japanese cartoons to reach younger consumers

A growing number of brands are looking to connect with the demo  through anime-inspired marketing content and brand collaborations.

Young creatives and AI—why technology isn’t coming for our jobs

AI challenges us to be better, democratizes creativity itself and allows us to reach new creative heights.

Stellantis marketing VP on Twitter and Threads strategies and its ‘free market’ agency approach

Marissa Hunter, who oversees North American marketing for Jeep, Ram, Chrysler and Dodge, joins the Marketer’s Brief podcast.

Twitter turning into X is a mistake, analysts and brand agencies say

Musk’s move wiped out anywhere between $4 billion and $20 billion in value.

Hollywood Strike Leaves Influencers Sidelined and Confused

Despite not being in the actors’ union, many content creators are passing up deals to promote films or TV shows because they don’t want to be barred from the guild or face online vitriol.

3 reasons why health marketers need insight into audience intention

New data-driven technologies can provide insights into audience intentions, reshaping health marketing and driving meaningful engagement.

Twitter's X rebrand draws responses from Wendy's, Oreo, Duolingo and more brands

Brands’ exhaustion from Elon Musk’s decisions are starting to show. 

See Google’s video tribute to Megan Rapinoe

Google’s Megan Rapinoe tribute to air during World Cup recognizes goals on and off the field.

Alphabet shares gain on revenue beat from Google search

Company’s search product also continues to dominate despite new competitive threats from Microsoft and OpenAI,

Alphabet shares gain on revenue beat from Google search

Company’s search product also continues to dominate despite new competitive threats from Microsoft and OpenAI,

Alphabet shares gain on revenue beat from Google search

Company’s search product also continues to dominate despite new competitive threats from Microsoft and OpenAI,

Ogilvy honored as most-awarded agency at influencer marketing awards for fifth year

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ad awards etc

admovers

Agency Takes Home 23 Awards & Global Head of Influence Rahul Titus Named Game Changer of the Year

Mmgy global appointed as agency of record for turtle bay resort

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admovers

MMGY Global, the world’s leading integrated marketing firm specializing in travel, hospitality and entertainment, is pleased to announce its appo

Alphabet shares gain on revenue beat from Google search

Company’s search product also continues to dominate despite new competitive threats from Microsoft and OpenAI,

The Speed of Culture Podcast: From Meaningful Storytelling to Measurable Success

Dana Marineau, a key figure in the growth of Rakuten’s brand image as chief marketing officer, joins Suzy founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Beyond her role in transforming Rakuten, Marineau shares her perspective on the evolution of digital marketing in the…

Alphabet shares gain on revenue beat from Google search

Company’s search product also continues to dominate despite new competitive threats from Microsoft and OpenAI,

Developer-Targeted AR Eyewear – The XREAL Light AR Glasses Connect to the User's Smartphone

(TrendHunter.com) The XREAL Light AR glasses are a wearable engineered with developers in mind to help them immerse themselves in their projects. The augmented reality (AR) eyewear is characterized by its lightweight…

What an Intangible Economy Means for Marketers

John Stuart, the former head of the Quaker Oats Company, once told a colleague the following over lunch: “If this business were to be split up, I would be glad to take the brands, trademarks and goodwill, and you could have all the bricks and mortar–and I would fare better than you.” If this were…

Snap’s sales forecast misses estimates on ad demand, shares fall

Snap, which develops the Snapchat social media app, has been significantly changing its advertising business.

Snap’s Sales Fall for the Second Time in a Row

The parent of Snapchat has grappled with an ad slump and the challenges of being a smaller social media company in an intensely competitive environment.