Jul 25

What an Intangible Economy Means for Marketers

Posted in: Uncategorized

John Stuart, the former head of the Quaker Oats Company, once told a colleague the following over lunch: “If this business were to be split up, I would be glad to take the brands, trademarks and goodwill, and you could have all the bricks and mortar–and I would fare better than you.” If this were…

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