Sep
21
Walmart, Netflix and Target are among the top brands for Hispanic consumers
Posted in: UncategorizedThe marketers were cited for offering value and for their understanding of Hispanic consumers, according to a Collage Group survey.
Sep
21
Tinder and Rival Apps Court Gen Z in the Age of Online Dating Fatigue
Posted in: UncategorizedAs a new academic year gets underway on college campuses nationwide, Tinder and rapper Saweetie are playing Cupid. The dating app has enlisted the Gen Z artist, who references Tinder in her track “Tap In,” to get students swiping during a prime flirting moment: freshman orientation. Tinder sees the highest influx of 18-year-old members during…
Sep
21
The top 5 brand TikToks you need to know about right now
Posted in: UncategorizedAd Age’s take on the top brand TikTok videos of the past month.
Sep
21
Prince Charming Battles Dementia in Harrowing Ad Calling for a Cure
Posted in: UncategorizedIt starts like your typical Disney-style fairy tale: After slaying a dragon, a prince and princess ride off into the sunset. But their happily-ever-after turns upside down when the prince is “struck by an invisible force far more powerful than the dragon,” says the film’s narrator, British actress Olivia Colman. Prince Charming begins to show…
Sep
21
Believe Media Signs Eli Snyder for Commercial and Music Video Representation
Posted in: Uncategorized
Sep
21
Top Studio Executives Join Writers’ Strike Negotiations
Posted in: UncategorizedThe stalemate is in its fifth month, and talks between the union and the Hollywood studios resumed for the first time since August.
Sep
21
“Democracia Corinthiana”: nova camisa do Corinthians homenageia movimento histórico
Posted in: Uncategorized
Inspirado na Democracia Corinthiana, a Nike e o Corinthians lançam a terceira camisa da temporada, trazendo à tona o legado de Sócrates, Wladimir e as “Diretas Já”. Por que isso é relevante? A camisa não é apenas um uniforme, mas uma celebração da história e do impacto político e social que o clube teve no …
Leia “Democracia Corinthiana”: nova camisa do Corinthians homenageia movimento histórico na íntegra no B9.
Sep
20
Gen X marketing—brands are missing out on TikTok’s fastest-growing generation
Posted in: UncategorizedCompanies only spend 5% of their influencer campaigns to reach these users, per a Wavemaker report.
Sep
20
Jimmy Marble’s “What On Earth” Unearths the High Price of Disconnection The Short Film Premiered on Nowness Friday, September 15th, 2023
Posted in: Uncategorized
Sep
20
See Allstate’s first work from Wieden+Kennedy
Posted in: UncategorizedAllstate debuted its first work from Wieden+Kennedy this month after hiring the agency nearly a year ago.
Sep
20
How to unite AI and automation to unlock advertising success at scale
Posted in: UncategorizedThe journey toward unlocking the potential of AI in digital advertising requires seamlessly blending AI and automation under the guidance of human insight.
Sep
20
ChatGPT Can Now Generate Images, Too
Posted in: UncategorizedOpenAI released a new version of its DALL-E image generator to a small group of testers and incorporated the technology into its popular ChatGPT chatbot.
Sep
20
BBH USA Hires Two Fig Leaders to Revamp Its Agency Brand and Strategy Practice
Posted in: UncategorizedBBH USA has hired two leaders from independent creative agency Fig to strengthen its Black Sheep agency brand and better blend its strategy practice with the might of Publicis’ data arm Epsilon PeopleCloud. Samantha Deevy joins as BBH USA’s chief strategy officer, and Lindsey McNabb Hover is now the 25-year-old shop’s first CMO. Fig–the shop…
Sep
20
Comscore, iSpot and VideoAmp get JIC’s conditional certification for currency measurement
Posted in: UncategorizedJIC’s move comes as Nielsen nears key Media Rating Council vote on its own new measurement system.
Sep
20
Infosys’ B2B Marketing Strives to Find the Human Side of AI
Posted in: UncategorizedIn the not-so-distant past, a business-focused technology company could slap its logo onto a stadium, vehicle or athlete in a tech-savvy sport and connect its brand and products to the action. Since the introduction of Generative AI within the last year, however, firms like Bangalore-based Infosys increasingly have to use those partnerships as B2B demos…
Sep
20
Watch the newest commercials from Twix, Jersey Mike’s, Chili’s and more
Posted in: UncategorizedDanny DeVito visits his “happy place”—aka Jersey Mike’s.
Sep
20
Com novo recurso Flows, WhatsApp permite transformar conversas em reservas e compras instantâneas
Posted in: Uncategorized
O WhatsApp continua investindo para inovar a forma como as empresas interagem com seus clientes. A nova funcionalidade, chamada “Flows”, permite que empresas criem experiências ricas e personalizadas diretamente nas conversas, tornando a interação mais dinâmica e sem a necessidade de redirecionar o usuário para outros aplicativos ou sites. Detalhes do Recurso: Experiência Aprimorada: Com …
Leia Com novo recurso Flows, WhatsApp permite transformar conversas em reservas e compras instantâneas na íntegra no B9.
Sep
20
JIC Gives Conditional Certifications as March to New Currencies Continues
Posted in: UncategorizedThe Joint Industry Committee (JIC)–formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade bodies–has taken a significant step forward in the journey to multiple currencies. Today, the assembly announced it has given conditional certification to Comscore, iSpot and VideoAmp as part of its…
Sep
20
Watch Don Julio’s ‘love letter to Mexico’ from Anomaly
Posted in: UncategorizedTequila brand seeks to stand out in a “sea of sameness.”
Sep
20
Fuse Media Closes Upfront With Double-Digit Growth in Volume
Posted in: UncategorizedFuseMedia is capping off a wildly successful upfront season. Today, in the midst of Hispanic Heritage Month, the Latinx-owned entertainment company confirmed to Adweek that it has closed its upfront negotiations with double-digit growth in volume. Fuse also reached high single-digit growth in CPMs (cost per thousand viewers reached) across its linear and digital platforms….
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