Cathy Hackl and Lee Kebler are back for the second episode of TechMagic, the show that dives deep into the technology journey from fashion to space. In this episode, Hackl and Kebler share their insights on wearable technology and the game developer industry. Plus, Hackl shares an interview with futurist, Faith Popcorn. Hackl and Lee…
People who rage late into the night aren’t usually the ones to rise early the next morning. And those who drink themselves silly aren’t often thinking about their health. But a campaign from an alcohol alternative called Free Spirits says that those diametrically opposed actions can, in fact, go together. In its most significant marketing…
Evandro Fióti, irmão de Emicida e CEO da Laboratório Fantasma, acusa Duda Beat e Juliette de plagiar o conceito do álbum “AmarElo” em uma campanha de reposicionamento da Bauducco, que seria lançada pela agência GALERIA.ag. O que mais você precisa saber: Tanto a Bauducco quanto a Galeria.AG ainda não se pronunciaram sobre o caso.
Leia “Magia Amarela”: Evandro Fióti acusa Duda Beat e Juliette de plágio em campanha da Bauducco na íntegra no B9.
On Instagram, Snapchat and Tiktok, researchers were able to find graphic posts, even with the apps’ sensitivity features turned on.
Arnold Schwarzenegger has been many things: bodybuilder, movie star, governor of California-and now a self-help guru. This month, Schwarzenegger released a self-help book titled, Be Useful: Seven Tools for Life. Since he’s no ordinary star, publisher Penguin Press knew it couldn’t promote the book in the usual way. Developed by New York agency Orchard Creative,…
He entered publishing when he was 43, then published many of the most popular books of recent decades, including “The Da Vinci Code.”
Food is often considered a universal language; a dish can share more about a person’s history and culture than words themselves. Molly Yeh has gone from blogging her favorite recipes to sharing them on a larger scale with her show on The Food Network called Girl Meets Farm. Yeh gained nationwide recognition after publishing her…
Um aperto de mão na TV pode valer desconto no seu próximo carrinho de compras no Mercado Livre. Essa é a proposta da campanha criada pela agência GUT, com foco no período da Black Friday. Cada vez que o gesto de aperto de mão ocorrer ao longo da programação de entretenimento do canais da Globo …
Leia Mercado Livre e Globo inovam com apertos de mão na TV que liberam cupons de descontos na íntegra no B9.
The average person spends around 400 minutes per day online, according to research firm GWI. Social media platforms, including Facebook and TikTok, account for an increasing amount of this scrolling and thumb-tapping, using canny algorithms to serve users a carefully selected range of content guaranteed to pique interest. For brands and publishers, it can be…
After 50 years in business, Patagonia founder Yvon Chouinard and director of philosophy Vincent Stanley have published a roadmap for the next half-century. The Future of the Responsible Company: What We’ve Learned from Patagonia’s First 50 Years hit shelves last month. The book is part follow-up to the 2012 text The Responsible Company, part critique…
Uma cena do filme “Prom Pact” da Disney+ viralizou, não pelo enredo, mas pelos figurantes gerados por computador que muitos acharam perturbadores. Por que isso importa: O uso crescente de Inteligência Artificial (IA) e CGI em filmes e séries de TV está gerando preocupações sobre a possível substituição de atores humanos, especialmente os figurantes, que …
Leia Clipe viral no TikTok expõe uso polêmico de figurantes em CGI em filme da Disney+ na íntegra no B9.
With 10 months to go until the opening ceremony in Paris, NBCUniversal is seeing record-setting ad sale revenue. The company is “further ahead than we’ve ever been, from a pure sales perspective,” Dan Lovinger, president of Olympic and Paralympic partnerships, told Adweek, saying the best comparison would be the company’s performance with the original 2020…
In a business sector that has seen the emergence of Deloitte and Accenture into the advertising sector, WPP’s merger of two of its flagship agencies, VML Y&R and Wunderman Thompson, to form an entity of 30,000 people across 64 markets is, in some ways, a response to that competition. Mark Read, CEO of WPP, has…
Quando pensamos em fast food e moda esportiva, a conexão não é imediata. Mas a FILA e o Burger King estão aqui para mudar essa narrativa. A criação da campanha é da DAVID São Paulo. Por que isso importa Esta colaboração marca a primeira incursão da FILA no fast food e do Burger King na …
Leia FILA e Burger King: o casamento inusitado entre fast food e moda esportiva na íntegra no B9.
Seattle Mariners centerfielder Julio Rodr?guez is many brands to many people. To viewers, his Instagram feed, YouTube channel, TikTok and new website–he’s The J-Rod Show. To fans in the outfield at T-Mobile Park in Seattle, he’s the wall-climbing patroller of the No Fly Zone. To the nearly 20 brands he’s partnered with during his two…
Numerous franchises are expected to overhaul their local media deals, returning games to free networks. The transition is underway in Arizona.
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| THE ORIGINAL? 4DX « Car chasing » – 2014 Absolute cinema experience. Click here to watch the movie Agency : Duroo Productions (Korea) |
LESS ORIGINAL SKY Cinema – 2023 Your ticket to the big screen. Click here to watch the movie Agency : Sky Creative / Birth Prod (United Kingdom) |
With a new generation of cars to promote, BMW-owned British car brand Mini is back with a 360-global campaign that aims to convey the progressive features of its all-electric Mini Cooper and Mini Countryman models. Created by Anomaly with production from Media.Monks and promoting the tagline ‘Nice to Meet You Again,’ the two enthusiastic 45-second…
More than 400 people gathered for a summer pop-up at the New York Mets’ home stadium, Citi Field in Queens, snapping photos with team mascots, listening to DJ sets, playing lawn games and drinking cocktails, beer and wine–minus the booze. The four-day activation–a partnership between the MLB franchise and event company Absence of Proof–put young…
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