Nov
09
Who Are the Moderators for Wednesday’s Republican Debate?
Posted in: UncategorizedHugh Hewitt, Lester Holt and Kristen Welker will ask questions of the candidates, a familiar role for each of them.
Nov
08
Dentsu Creative Replacing US Leadership as Abbey Klaassen Takes Over From Paulo Fogaca
Posted in: UncategorizedDentsu Creative has parted ways with Paulo Fogaca as U.S. CEO, replacing him with Abbey Klaassen, who was previously New York president of Dentsu Creative. Klaassen helped build the current Dentsu Creative, which launched in 2022. In her new role, she will lead creative talent and direction in the U.S. Klaassen is also part of…
Nov
08
Taylor Swift Reporter Faces Criticism Online
Posted in: UncategorizedBryan West landed a much-coveted job. Then came the internet.
Nov
08
Alison Levin Surprisingly Exits Roku to Join NBCU’s Ad Sales Leadership
Posted in: UncategorizedNBCUniversal is adding to its ad sales leadership. Top line In the latest TV advertising industry shakeup, Alison Levin, Roku’s head of global media revenue, is exiting the company to join NBCUniversal as president of advertising and partnerships. In addition, Karen Kovacs is being elevated to president of client partnerships. Both execs will report to…
Nov
08
TechMagic Podcast: The Beatles’ New AI Song, Zumba Coming to VR
Posted in: UncategorizedOn the latest episode of TechMagic, the show that dives deep into today’s tech news and explores the future of tech and gaming, Cathy Hackl and Lee Kebler talk about the new Beatles song made possible by machine learning. In video game industry news, Fortnite re-released an original map that generated 102 million hours of…
Nov
08
Philip Meyer, Reporter Who Pioneered Data-Driven Journalism, Dies at 93
Posted in: UncategorizedFirst as a correspondent and later as a professor, he pushed his industry to adopt more rigorous, quantitative methods.
Nov
08
The Rush to Measure Attention Calls for a Collaborative and Coordinated Approach
Posted in: UncategorizedIn the rapidly evolving landscape of digital advertising, brands are in a race to capture consumer attention across various channels including banners, videos and social media content. As a result, the concept of attention has become a crucial metric for understanding the impact of advertisements. However, as we delve into the realm of attention metrics,…
Nov
08
Nova campanha promete emoções à flor da pele nos universos do Playstation 5
Posted in: Uncategorized
PlayStation has released a new campaign, aiming to encapsulate the visceral emotion games can provide and PS5’s ability to deliver immersive experiences. The campaign, created by Adam & Eve/DDB, showcases a heroine interacting in live-action with iconic characters from PlayStation games and traveling through various game worlds.
Leia Nova campanha promete emoções à flor da pele nos universos do Playstation 5 na íntegra no B9.
Nov
08
Google estreia IA Generativa em buscas no Brasil e mais 120 países
Posted in: Uncategorized
O Google anuncia a expansão global da sua inteligência artificial em Buscas, a chamada SGE (Search Generative Experience). Porque isso é importante: Com IA generativa, o mecanismo de busca do Google transforma a maneira como os usuários podem interagir com as informações. A atualização inclui resumos gerados por IA para, rapidamente, ter uma visão geral …
Leia Google estreia IA Generativa em buscas no Brasil e mais 120 países na íntegra no B9.
Nov
08
Unstructured Data, Training and Copyright Threats Thwart Brands’ Adoption of Gen AI
Posted in: UncategorizedThe boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. Staying abreast with the smorgasbord of gen AI tools in the market is one challenge. Brands yet to explore gen AI are confronted with a knowledge gap and uncertainty about…
Nov
08
Watch Adweek’s Convergent TV Summit Los Angeles
Posted in: UncategorizedThe state of TV is not the same now as it was months or even weeks ago. With the recently ended writers strike and still ongoing actors strike, not to mention the various types of streaming devices and measurement services, the TV marketing landscape is as uncertain as ever. Adweek’s Convergent TV summit series continued…
Nov
08
Warner Bros. Discovery Laments ‘Disappointing’ Linear TV Advertising Market
Posted in: UncategorizedThough Warner Bros. Discovery says Max is the one to watch, the company really hopes you’re watching linear TV too. In an earnings call today, the company revealed that there was a 12% decline in advertising, and CFO Gunnar Wiedenfels isn’t optimistic about the near future of the TV advertising market. “The state of the…
Nov
08
Amazon Sells Out Black Friday NFL Game Ads and Surrounding TNF Games
Posted in: UncategorizedAmazon’s Black Friday Game may be weeks away, but the company is already doing its touchdown dance. Ad inventory for Amazon’s first Black Friday NFL game, a matchup between the Dolphins and the Jets, is sold out, the company has confirmed to Adweek. In addition, the Thursday Night Football games surrounding Black Friday, on 11/16…
Nov
08
Mark Zuckerberg Taps the Strengths of WhatsApp
Posted in: UncategorizedThe messaging app, which Meta bought nearly a decade ago, was an asset that Mr. Zuckerberg largely left alone for a while. No longer.
Nov
08
Airbnb’s New Marketing Strategy Takes the Surprise Out of Your Stay
Posted in: UncategorizedUnexpected quirks one Airbnb guest considers a property’s delightful eccentricities might drive another straight to a hotel chain’s loyalty program for the rest of their traveling existence. A door doesn’t quite pull shut. A second living room is actually a futon in a foyer. The pictured driveway has no parking for guests. Airbnb’s more than…
Nov
08
The Present and Future of Blizzard at BlizzCon 2023
Posted in: UncategorizedJust weeks after Microsoft closed its $68 billion deal to acquire Activision Blizzard, the game developer brought back its fan event, BlizzCon, in person for the first time since 2019. “We love sharing what we’re working on all the time, but to share it in-person with all of you… it cannot be matched,” said Mike…
Nov
08
The New York Times Passes 10 Million Subscribers
Posted in: UncategorizedThe company reported an adjusted operating profit of $89.8 million in its latest quarter, up from $69 million a year earlier.
Nov
08
HubSpot CMO Kipp Bodnar Marries B2B Technology With TikTok and NFL Sunday Ticket
Posted in: UncategorizedTo break through in business-to-business marketing, a message has to look beyond improving the performance of a business to impressing and exciting the people behind it. Customer data platform Hubspot, for example, just acquired third-party B2B data provider Clearbit in early November. While HubSpot’s offered Clearbit to its App Marketplace customers since 2019, it can…
Nov
08
Meta to Require Political Advertisers to Disclose Use of A.I.
Posted in: UncategorizedThe social networking giant, which has long had a contentious relationship with political ads, is reckoning with a wave of generative A.I. tools.
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