Hasta La Creative!

Someone at Channel 9 is running around stressed. Meetings are happening to discuss how to handle this and the social media monitoring companies, the social media commentators (me included) are already gearing up for another “How to handle a social crisis” Slideshare deck.

Australia’s biggest TV channel and Olympics broadcaster channel 9 is being “smashed” on their Facebook page over their coverage. Mostly around the coverage, or over coverage, of swimming. In heir defence, swimming is usually the area where Australia does the best in the medals so 9 probably over invested in their prep around swimming.

The page is getting around 10 angry posts a minute and I found a lot of them funny. There’s even some memes (both good and bad) popping up.

The example below sums up Australia’s youth well.

But it’s not all young kids there’s also some people that will pick out any fault whether it be the pronunciation of a country or even when the channel accidentally broadcasts old footage. Whoops.

What surprised me was this “Dear Channel 9” post by Matthew Taylor which has since reached 94,000 likes and 4,000 comments. It’s as if it was posted by Lil Wayne himself.

Foxtel, Australia’s only pay TV provider, must be loving it. If they don’t have a reactive ad coming out soon to capitalise on this I would be surprised. Foxtel’s games profile, Follow The Games* is dedicated to the games in this period.

It’ll be an interesting few days to see how Channel 9 respond to this and how the other networks cover it. Oh and more importantly how the “social media experts” say they should have handled it.

It also begs the quest does Australia’s largest television network have anything to gain by running a Facebook profile for the channel itself? Sure their shows desrve a place for fans to chat but people don’t like a channel, they like the content on it. Their 54,000 fans are nothing compared to their viewership and unlike brands they already have a channel to reach and engage people with, it’s their own network.

A espera acabou para os fãs de “Grand Theft Auto”. Rockstar Games lançou o tão esperado trailer de “GTA VI”, retornando à icônica Vice City com lançamento previsto para 2025. A revelação veio após um vazamento antecipado, forçando a empresa a antecipar a estreia oficial do trailer. Porque isso importa: GTA VI marca uma evolução …

Leia “GTA VI”: primeiro trailer oficialmente lançado pela Rockstar Games na íntegra no B9.

More than 100 brands have “fully paused” their ads or left the social media platform once known as Twitter, following an important report by Media Matters on how advertising from prominent corporations was appearing next to pro-Hitler, Holocaust denial, white nationalist, pro-violence, and neo-Nazi posts and accounts. Media Matters, a not-for-profit organization, has since been […]

The post Mr. Musk Fires Several F-Bombs at Advertisers Who Dare to Defy Him appeared first on Adpulp.

Roku and Coca-Cola are getting into the Christmas spirit, teaming up for a holiday campaign across the connected TV platform. Fewer brands are more closely tied to the winter holiday season than Coca-Cola, and the beverage company has now signed on as the first sponsor for Roku’s new All Things Food content destination. The collection…

It doesn’t matter if you’re talking about wholesale real estate or a more traditional real estate transaction; one of the most critical elements of this industry is and will always be marketing.

But it would be a mistake to assume you’re only marketing the property you’re focused on now. In reality, there are two things you’re selling – your properties and yourself.

In an era when real estate is becoming increasingly competitive and more professionals are cropping up all the time, “what you do” and “how you do it” become equally important.

Driving results with real estate marketing is often less the product of any one major move and is more about a series of smaller and more strategic ones. Therefore, to truly get ahead of the pack, there are several key things you’ll want to keep in mind.

1. Creating Stunning Property Visuals

They say you can only make one first impression, so you’d better make it a good one. In real estate, most people will discover a property for the first time in the same way: through an online real estate listing. Therefore, that listing must be as strong as possible, and you must have the visuals to match.

After you stage the property, invest in professional photography to make the space come to life. If you can afford to do so, embrace technologies like augmented reality or virtual reality to give 360-degree views of rooms. Your goal is to help make it possible for people to envision themselves in the property in question.

2. Leveraging Social Media Platforms

While most people will find a listing for the first time on a site like Redfin or Zillow, remember that you’re also marketing yourself. Now would be an excellent time if you haven’t already started using social media sites like Facebook, Instagram, and Twitter/X.

Don’t just post available properties, though. Post articles you think people will find interesting, answer questions, and more. Offer something of value on social media without necessarily expecting anything in return.

3. Cultivating Client Referrals

If you have a successful client experience, don’t hesitate to ask for referrals. Yes, you know you’ve just sold someone a house, and they probably won’t be looking again anytime soon. But they might have friends and family members who are, and if you want your name to come up in the conversation, sometimes you have to go out of your way to make that happen.

4. Optimizing Your Website for SEO

In terms of your own real estate business, most people will discover you online for the first time via a search engine like Google. This means search engine optimization (or SEO for short) is paramount.

Ensure all the pages on your site are keyword optimized – not just for general real estate-related keywords, but ones that relate to the specific areas you operate in. The higher you rank on Google, the more traffic your site will get.

5. Network, Network, Network

While building a network of potential clients is always recommended as part of your real estate marketing strategy, one must always appreciate the power of cultivating relationships with other professionals, too.

Attend industry events and try to meet other like-minded individuals in your area. Make friends with people and offer to help whenever you can. If someone ever has a transaction they can’t handle, you might get a referral – thus building out the sources you can draw from in the future.

6. The Power of Content Marketing

Part of real estate marketing is to establish yourself as an authority. Content marketing is an exceptional way to do that.

Is there a real estate trend in your area that people have many questions about? Write a helpful blog post that sheds light or offers a unique perspective. Reach out to other industry blogs and offer to write guest posts or record videos for your YouTube channel.

If someone is going to enter into a real estate transaction with you, they’re putting a certain amount of trust in your abilities. The more authority you can build, the more that trust will come naturally. Plus, the content you’re creating won’t just live on your website – it’s also a great way to post more on social media sites.

7. Email Marketing Campaigns Work

Finally, don’t neglect email marketing in the fast-paced digital world that we’re living in. Collect as many email addresses as possible throughout your work and send as much helpful content as possible.

Did you just post a great new listing that will undoubtedly go fast? Give your email list a heads-up to make them feel appreciated. Did you just write a great new blog post published on your site? Send an email so that people won’t miss it.

Only email people sometimes – just do so enough to stay at the top of their minds. That way, when they need a real estate professional, you’re increasing the likelihood that the first person they call is you.

Be Proactive With Your Marketing Efforts

In the end, empowering your real estate efforts with a thoughtfully constructed, forward-thinking marketing campaign accomplishes several important goals simultaneously. The most immediate is that it increases your visibility, making it easier to attract potential buyers or renters. Marketing can also be a way to establish yourself as an authority in an admittedly competitive industry. Above all else, you want to ensure that people understand that yours is a voice worth paying attention to.

But in a larger sense, marketing is one of the components that allows you to drive successful outcomes. You’re not just in it for yourself – you’re ultimately along for someone else’s journey, too, and you want to do whatever it takes to make that experience as satisfying as possible. You do all this and more by embracing strategic approaches like those outlined above.

As a real estate professional, you also help stay ahead of an ever-evolving market, ensuring you achieve the desired results for your property listings.

To mark Hello Kitty’s 50th birthday, Japanese entertainment company Sanrio worked with creative studio Whatever Co. to launch a campaign encouraging fans to dance with the friendly feline through augmented reality. As part of this campaign, a Hello Kitty AR app is now available to download for free on iOS and Android devices. It allows…

The Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest brand challenges marketers are facing today. This series of Reels is a showcase of the collaboration between these creators and brand marketers. Created…

The Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to work together to Democratize Creativity and solve for some of the biggest brand challenges marketers are facing today. This series of Reels is a showcase of the collaboration between these creators and brand marketers. Created…

A UNICEF e a Alana colaboraram com a Fbiz para desenvolver uma campanha impactante para a COP28. A iniciativa, intitulada “O que importa”, apresenta depoimentos emocionantes de crianças e adolescentes de 12 países. Eles compartilham suas experiências pessoais com a emergência climática e desafiam os líderes mundiais a tomar medidas efetivas. Impacto Global e Mensagem …

Leia Crianças exigem ação concreta na COP28 em campanha da UNICEF e Alana na íntegra no B9.