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Um comercial comovente da Cetaphil, estrelado por uma dupla pai e filha, promete roubar a cena durante o Super Bowl 2024. Inspirado na recente onda de entusiasmo trazida pela relação de Taylor Swift com Travis Kelce, o filme reflete como o amor pelo futebol e pela música pode unir gerações. O comercial, que exibe a …

Leia Super Bowl 2024: Cetaphil une gerações com comercial inspirado em Taylor Swift e Travis Kelce na íntegra no B9.

(TrendHunter.com) The 2024 social good trends are reshaping the corporate landscape, with businesses increasingly aligning their strategies with environmental sustainability, mental health advocacy, and inclusivity…

If you’re Pfizer and you’re dedicating your first Super Bowl ad to fighting cancer, how do you get the message across without bringing down more than 100 million people across the country? Crank up the Queen. “One thing we have seen, particularly with our new agency partners at Publicis, is the power of music in…

Yesterday on Adpulp.com, we addressed the fact that Goodby Silverstein & Partners for the second time in its history has four spots running during the Super Bowl. Today, we continue to explore some of the best spots from other agencies in honor of the one day each year when people with no skin in the […]

The post Four Super Bowl Spots Not Made By Goodby Silverstein & Partners appeared first on Adpulp.

Cardi B is shocked–shocked!–that men have co-opted a NYX product and used it in a way that was never intended. Is she, though? After all, the rap star might have anticipated some shenanigans from the dudes of the world, given the suggestively over-the-top ad in which she stars for a lip gloss named Duck Plump….

The Super Bowl season is so game-changing for advertising that some brands don’t even have to be in the Big Game. Visa has a decades-long relationship with the NFL, being a proud partner of the league since the mid-1990s. However, despite a more than 20-year relationship, being in the Big Game broadcast lineup isn’t a…

In this week’s episode, host Jenny Rooney sits down with Tim Ellis, chief marketing officer of the National Football League, to discuss the strategies and insights driving the league’s success, the importance of humanizing brands and going beyond entertainment to drive positive change. During the conversation, Ellis shares insights from his journey, transitioning from the…

The first electric vehicle ad to air during the Super Bowl was in 2019, when Audi ran its “Cashew” ad teasing a “thrilling future” in which the brand turns a third of its fleet electric by 2025. By Super Bowl 2022, the number of EV ads jumped to six–roughly mirroring the growth of the category…