Super Bowl 58 would prove dramatic, with the Kansas City Chiefs beating the San Francisco 49ers 25-22 in overtime, the third time the Chiefs have won in five years. And around the game itself, as ever, brands were competing for attention through screens across millions of homes and activated around the stadium in Las Vegas…
Super Bowl ads aren’t cheap, with 30 seconds of screen time costing an average of $7 million. That’s why effectiveness is so important for advertisers who hedge their bets on the Big Game. Though the Kansas City Chiefs might have clinched Super Bowl LVIII victory against the San Francisco 49ers in a nail-biting finale, the…
The Super Bowl went to overtime for only the second time in history–giving brands even more real estate and a bigger audience. This year, the Kansas City Chiefs and the San Francisco 49ers went into extra time on CBS. The only other time the Big Game went to OT was in 2017, when the Atlanta…
Ashley Furniture came to the Super Bowl this weekend to takeover the Dawg House Saloon & Sports Book inside the Resorts World casino. This is the largest activation in the brand’s history around the game, according to its director of brand activation field marketing, Alexa Richardson. It decked the restaurant in its signature orange color…
Having Beyonce as the star of your Super Bowl ad doesn’t automatically make it a winner. Wait, yes it does. Aside from having one of music and pop culture’s biggest stars as the center of the Verizon campaign, global agency Ogilvy helped win the night with two other national ads from CeraVe and Dove, along…
On a special episode of Yeah, That’s Probably An Ad: Super Bowl Edition, community editor Luz Corona and senior podcast producer Al Mannarino get together for the annual recap immediately following The Big Game along with some familiar faces in media and entertainment. First up, deputy TV editor Bill Bradley and senior TV reporter Mollie…
In a battlefield scene heavy on Hollywood-style drama, a group of soldiers gathers in a general’s tent, where the news is dire–they’re surrounded by enemies, outgunned and outnumbered, and low on supplies. Can defeat be far behind? Instead of suggesting a white flag, the leader rallies his troops by telling them he has been “conveniently…
The tight end got a ring. The singer-songwriter did not. Some Super Bowl LVIII viewers might have missed this outcome if they were too busy looking into DoorDash’s offer to giveaway every item advertised during the Big Game. Indeed, a major trend among this year’s Super Bowl advertisers was a request for viewers to leave…
It’s once again time for the biggest night for advertising. And football, too. And don’t forget Usher fans. And the Swifties. But here at ADWEEK, it’s obviously all about the ads. And what a night it was, with the game going into overtime and an additional five spots officially airing during the game. With each…
Themes surrounding artificial intelligence such as AI-driven product launch or ads created with the help of gen AI, and at least one poking fun at the technology, emerged throughout the Super Bowl this year. For example, ahead of the Super Bowl, tech giants such as Microsoft released its Copilot AI ad while Google’s ad, “Javier…
Is the Force with Disney+’s new text-based Super Bowl 58 ad? Unlike several other brands advertising in the Big Game, Disney didn’t unveil teasers ahead of its creative in Sunday night’s matchup between the Kansas City Chiefs and the San Fransisco 49ers. Instead, the company dropped a surprise 30-second ad in the fourth quarter, showcasing…
On Friday, skincare brand Cetaphil dropped a regional Super Bowl ad about a real father and daughter bonding over football after Taylor Swift and Travis Kelce’s relationship created a spike in NFL interest among Swifties. The problem? It bore an eery resemblance to a series of TikToks by creator Sharon Mbabazi. As the spot began…
Coffee and doughnut chain Dunkin’s Super Bowl ad sees it reunited with Ben Affleck as he surprises his wife Jennifer Lopez, who is busy in the recording studio, with his star-studded “boy band” The DunKings. The other members are his best friend Matt Damon and Tom Brady on the keyboard–with branded tracksuits to boot. Following…
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