Aqui em Austin VR é cotidiano. Além da XR Experience Exhibition, várias marcas já estão usando os óculos de VR em ativações para experiências mais imersivas. Tive a oportunidade de vivenciar algumas delas na exibição. Na Tau Tsi A e Empereur, foram duas delas, uma com uma experiência física através de uma cadeira e a …
Leia SXSW 2024 – Quando as realidades se encontram na íntegra no B9.
The men’s lifestyle publication BroBible would let marketers buy attention-guaranteed ad space in the programmatic open exchange, if only it could. Open web programmatic makes up a majority of the publisher’s ad revenue, and its readers are highly engaged, said founder Brandon Wenerd. It can’t leverage that, though, since attention metrics aren’t biddable on the…
Few publishers are quite so distinct as The Guardian. The news organization, originally founded in 1821, is wholly owned by a financial trust, levies a “nagwall” to encourage reader support, refuses to work with oil and gas advertisers, and caters to a global audience distributed equally across three continents. In an industry plagued by risk…
Durante o SXSW 2024, uma série de tecnologias inovadoras foram destacadas, prometendo transformar diversos aspectos da vida cotidiana e da sociedade. Segundo apresentações e discussões no evento, bem como relatórios da MIT Technology Review, estas são as 10 tecnologias mais inovadoras de 2024: 1. Inteligência Artificial para tudo: A IA continua a se desenvolver, com …
Leia SXSW 2024 – As 10 tecnologias mais inovadoras do ano na íntegra no B9.
Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has launched a retail media network to capitalize on their existing first-party data. As both a new channel and data layer empowering existing channels, it has the potential to transform the advertising industry. But one question…
Over the past 20 years, Steven Moy has worked his way through a handful of advertising’s biggest holding companies. Moy, who is leaving his post as Barbarian CEO, wanted to have a much smaller remit in his new gig as CEO of L&C, a small independent creative shop founded by Rolando Cordova and Gian Carlo…
Presenting Adweek’s 2024 Media Hot List blurbs. Check out the full list here. The Guardian Anna Bateson Media Executive of the Year Few publishers are quite so distinct as The Guardian. The news organization, originally founded in 1821, is wholly owned by a financial trust, levies a “nagwall” to encourage reader support, refuses to work…
Há 9 anos, eu ouvi pela primeira vez alguém falar sobre a possibilidade de vida após a morte aqui no SxSw. Não era um culto religioso, já adianto: era uma palestra de Martine Rothblatt, cientista que naquele tempo trabalhava em tecnologias que fossem capazes de eternizar nossa mente, nossa consciência. Martine me apresentou ao conceito …
Leia SXSW 2024 – Who wants to live forever? Parte 2 na íntegra no B9.
Stella Artois enlisted soccer legend David Beckham as its brand ambassador as it seeks growth around the world with a new platform. Beckham stars in a commercial that will be part of a yearlong campaign for the Anheuser-Busch InBev brand and introduces the slogan, “Worth More.” The new tagline builds on the well-known and long-running…
Succession scribe Jesse Armstrong, ADWEEK’s 2024 TV Creator of the Year, never had a clear path to comedy TV royalty. Armstrong, who grew up in Oswestry in Shropshire, England, attended the University of Manchester and took on American studies as an undergraduate. Later, he worked as a researcher for a member of Parliament before realizing…
Levei alguns dias para escrever sobre o que ouvi (e vi) da conversa entre Esther Perel e Trevor Noah. A conversa fará parte de seu Podcast “Where Should We Begin?“. Compreendi que a demora em escrever sobre essa experiência fez todo o sentido! Esther é o tipo de oradora/apresentadora/terapeuta (entre outras multifacetas) que tem o …
Leia SXSW 2024 – A qualidade de como escutamos tem o poder de moldar o orador na íntegra no B9.
Em um ping-pong no final da entrevista de Ryan Patel da Claremont Graduate University com a Lisa Su, CEO da AMD, surgiu um conselho simples e vibrante: a educação, em sua essência, é aprender a pensar e resolver problemas. Sempre dou um mesmo conselho aos jovens: a essência da educação reside em aprender a pensar …
Leia SXSW 2024 – Em um mundo dominado pela IA, solucionar problemas será nossa maior competência na íntegra no B9.
For those in any doubt, women’s soccer can be a brutal sport, as ecommerce giant Amazon’s European campaign portrays through bumps, scrapes and post-match recovery. In creative agency adam&eveDDB’s first work for Amazon, “The Grit” celebrates the spirit of the women’s game with 30- and 60-second edits. Directed by BAFTA-nominated director Molly Manning Walker, the…
Microsoft has long been the elder statesman of tech giants, a reliable cash cow for investors, but not necessarily the source of excitement for innovation or a weather vane for the future of technological development. But under CEO Satya Nadella’s leadership, and especially in the past 15 months, Microsoft has been able to change that…
Presenting Adweek’s 2024 Digital & Tech Hot List blurbs. Check out the full list here. Microsoft Satya Nadella Digital & Tech Executive of the Year Microsoft has long been the elder statesman of tech giants, a reliable cash cow for investors, but not necessarily the source of excitement for innovation or a weather vane for…
A handful of digital start-ups are finding success — so far, at least — by learning lessons from their troubled predecessors.
Aqui estou no Texas, pelo segundo ano consecutivo, ainda tentando me acostumar com a avalanche de informação que o SXSW oferece. Pode parecer simples beber de centenas de fontes diferentes, mas a verdade é que o primeiro passo é admitir que, muito provavelmente, não estamos prontos para o que está por vir, e o evento …
Leia SXSW 2024 – Impressões pessoais (ou humanas) do primeiro final de semana na íntegra no B9.
A new play by J.T. Rogers goes behind the scenes of the shady “news-gathering” that rocked Rupert Murdoch’s British media empire over a decade ago.
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